If you don’t want to read it, you can watch this video.
What we are going to talk about today is the biggest problem most people have when starting their business, which is an inability to sell. The inability to market and to sell or the fear of selling is a big problem for many people.
If you learn how to sell and market, you’ll never go hungry. I’ll give you three levels of sales ability and what each will do for you. If you are adequate, you’ll always have money. If you become good, you’ll live a very good lifestyle. At this level, you might even become rich with the opportunity for becoming wealthy. If you become a great salesperson, you’re definitely going to become rich and you have an opportunity to become wealthy.
Let’s say rich is your house and car are paid for and there’s plenty of money left over to save for retirement after you pay your bills. At that level, you are rich. That’s not wealthy.
Wealthy is when you don’t have to work. Whether you go to work or not, nothing in your life changes.
Let’s talk about the selling thing. One of the reasons people don’t want to learn to sell and market is because they’re disgusted by sellers and marketers. If you tell someone you are a salesperson, some people assume that you are a “con” or a “hack.”
If you learn how to sell and you learn how to market properly, your money problems go away. But, if you think selling or marketing is bad, you subconsciously are not going to want to learn those skills. If you do learn them, then you are not going to be good at it if you subconsciously think it is full of shit.
If you learn direct marketing, cold calling, cold email, then you’re going to grow your business much much faster than if you build content and have people come to you from inbound marketing. The difference is amazing. For example, if you contact 50 or 100 people a day who are targeted for your business and services, you will grow your business very fast.
Let’s say you put out content and it’s just you working on it. You write articles. You do YouTube. You do Instagram. You do all of that stuff every day. It could take you many weeks, months or a year to get significant sales.
Compare those results to direct marketing and cold calling. If you started today, you could get your first sale today. That’s how you go from $0 to $350K really quickly. If you are new to selling stuff online, you are better off using a direct marketing model.
When you do the work, make the phone calls and go to meetings; you discover stuff other people don’t know. I’ll give you an example. A few years ago, I went to a networking event that I didn’t want to go to. I thought it was bullshit. It was a convention for vendors to sell their services and products to end users.
So, I go to this networking event and I meet this girl that is drunk out of her mind. She drops five things in my lap and I start selling office furniture a few weeks later. I made the most money I’d ever made. This came from a pointless meeting. There was no selling going on. People were drinking and having fun. You’ve got to open doors. You’ve got to get with people with their hair down. A lot of these pointless meetings can be very beneficial.
Cold calling is introducing yourself and your products or services to people you don’t know. That’s it. We’re going to talk about how to make cold call and cold emails in the course, Courageous Cold Calling.
If you learn how to properly cold call, you get women. You get money. You get freedom.
Now, social media works very well when you get it dialed in. It can crush. But it takes more time. I have videos on this channel I did four, five, six or seven years ago that are still making me money today. In the beginning, I did not make any money for five months. I was working 12 hours a day, seven days a week.
Fortunately, I had money in the bank. I set a goal of making $50K a year. Most folks are not in this position.
The reality is if you need to make money today or this week – you can’t wait. If you stay on Craigslist eight hours a day, I guarantee you that you will find underpriced stuff you can sell to make money. That’s a fact. If done correctly, you create a hustle to pay your rent or mortgage while you build your business.
If you’ve ever gone over to a chick and introduced yourself, that’s a cold call. You know how to do it. You just don’t want to do it because it’s hard. It’s tough. There’s a lot of rejection. If you are a male and introduce yourself to 10 women a day, you will never suffer from loneliness.
Question: How do I learn these skills?
Answer: Practice. Find something you want to sell and practice. You can’t read yourself to money. You can’t podcast listen yourself to money. You can’t watch YouTube videos to money. You actually have to go out there and do stuff. Pick one or two things you are interested in and start doing them.
Question: Not to be an asshole, but why should I take advice from you?
Answer: You don’t have to take any advice from me. But for some reason, you tuned in. Now ask yourself why you tuned in. Check my resume. There’s a timeline on me. I didn’t just come out of nowhere.
Before you buy a course, sit down and ask yourself where you want to be in ten years. Do you want to be married? Do you want to have a house? Do you want to travel? Figure out what makes you tick. Pick something that you are really interested in.
One of the things I push people to do is discover what’s their thing. Many of us don’t know what we want to be when we grow up. Figure out how you want to live. I want you to think about what makes you excited and go there.
Question: How can I improve my cold calling?
Answer: The first thing you want to do is research who you are calling. I spend thirty minutes to an hour figuring out who they are. I find flaws that I can fix and point that shit out.
I’ve got a deal for you. What you need to do is email Verlyncia@bschoolforhustlers and say I want the $500 coupon. Put, I want the $500 special in the subject line.
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