Monday Morning Pep Talk the Elegance of Failure

Monday Morning Pep Talk the Elegance of Failure

If you don’t want to read it, you can watch this video.

I want you to understand something. Failure is part of the grand plan. Failure is not a bad thing. Now, let me break that down for you. That doesn’t mean when it happens that you want to jump up and throw a party.

Even though failure is part of the process, it is a hard thing to embrace. Once you learn how to do that, the benefits are so tremendous, it ain’t funny. I’ll give you an example. In the beginning, my YouTube videos sucked. There were so many I deleted. When I look back at some of them now, I can’t believe I did them. Sometimes, it was a waste of breath. But, it’s a process.

There were so many mistakes in my first book. I took a lot of criticism and spent a lot of money making things better. I had a book buyback program and sent them a new copy free of charge. I even paid for the shipping. That was failure.

Two other books came out of that. When you embrace failure, it always leads to something better. My other books came from failure.

Many of the opportunities that came to me came from failure. When the producers were contacting me about reality shows, I’ll be honest, I was a bit of an ass. Let’s just be real. A lot of time on reality shows, you end up looking like a dumb ass. I don’t think I was really sold on it, because I didn’t play well in the sandbox. That was failure.

Because of that failure and because I maintained my integrity, some other great opportunities came my way that were better. You have to learn how to fail. Failing is not having bad outcomes and being happy about. You’re going to be upset about it. You should be upset. But then get over it. Learn the lessons that are right there in front of your face, then build.

I’ll give you another example of failure and this was a massive, massive failure on my part. A friend of mine recommended me for a position. I had an opportunity with two different companies. Since I already committed to the smaller company I went with it even though the other one paid more. The guy said, “Because you kept your word, I’ll put me in line for an even better opportunity.”

When you embrace failure, you move forward. It’s not fun, but you have to do it. Stop looking at failure as a dirty word. It is the grand part of life. You can’t get around it.

I’m going to give you an example of when you failed over and over again and it didn’t scar you. You don’t even remember it. Everyone went through it. When you were a little bitty baby and you were crawling around with your diaper on and you start climbing up on furniture because you wanted to walk. You climbed up and you fell. You climbed up and you fell. Then one day, you’re doing it.

Let’s look at the context of that failure. Everybody was on your side. Everybody was trying to help you learn how to walk. You got support at every turn. You fell down and they picked you up. You walked a bit and you got instant approval. Your parents are not going to do that for you now because you’re older. What you have to do is give yourself that approval every time you make a step in the right direction. You have to learn how to pick up the pieces and put them back together again. If you can learn that skillset, it will get your through so many things in life, it is not funny.

You can’t look for things to be perfect. They are not going to be perfect. They’re going to be okay. Most of the time, things go well. But, you have to work with what you get. Conditions are not always optimal for doing what you want. You have to make those conditions optimal.

As I’ve gotten older, I realize that growing up poor is one of the best lessons I could have had in life. I didn’t have stuff growing up as a kid. That period of lack made me very resourceful and ultra-creative.

For example, I knew my mother didn’t have money for a weight set so a fashioned a weight set out of an axel from a car. I put it up in this tree and that’s how I did my pull ups. There was this bucket that someone left out that had cement in it. I used that too. I took stuff from around my neighborhood and turned that into my gym. Many people are delaying their own maturity because they keep avoiding dealing with problems. They avoid dealing with failure.

We tend to regret the things we don’t do more so than the fuckups we commit. I’ve seen that throughout life. When I worked in the hospital I saw it. If you want to do something, do it. If it doesn’t work out, at least you know. If it does work out, it’s going to be a beautiful thing.

One of the hardest things in life is for people to have the courage to be themselves. I got criticized by a lot of people because of the way I manage this channel. People told me to change. I said no. Whether you like me or not, you get authenticity. This is me. This is my life. This is how I went from being a poor little kid who spend six years in special ed. To actually owning businesses and becoming a successful writer in a recession.

A lot of people read the books and want to start a business, but they don’t do anything because they are afraid of failure. Go ahead and do it. Cry and bitch. Go out and get drunk, but then get over it and move on. If you can get your mental environment good, there’s nothing you can’t do. That’s where it all starts.

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The Producer

The Producer

If you don’t want to read it, you can watch this video.

There is a serious battle between the producer mindset and the consumer mindset. One of the things about a hustle is that you are going to recognize how the game works out. A lot of people have desire and they want to be a business person, but they don’t have the passion or the courage. There is a world of difference between the consumer mindset and a producer mindset.

If you are thinking I have this business and every Friday I have to have a check, you have a consumer mindset. You’re not looking at the big picture. Consumers get a regular check. They go out and buy stuff. They hope to have enough money to pay for all the hopes, needs and desires. It doesn’t always work out.

A producer mindset as about creating the funds to live the life you want. Producers realize it is not an overnight process. If you look at who controls the world, you’ll see it is producers. What is a producer. A producer is someone that generates a service, an idea, and jobs that move the economy. Those are producers. If you have an idea that you pull out of your head and thrust into the world and that idea generates things that people want, buy or need, you’re a producer. If you’re not doing any of this, you’re a consumer.

Your mindset is the reason you have what you have in your live including the things you don’t have. It makes a huge difference in the way you look at things. Years ago, it scared the shit out of me not to get a weekly paycheck. I wondered, how do you live without a check? You don’t need a paycheck, you need consistent income. There’s a world of difference between a check and income. A lot of people think it’s the same thing.

An example is income is when you sell some chairs and some other stuff, and at the end of the day you have $400. That’s income. It’s that simple. People think if you have a business, it has to be huge. All of these businesses like Apple and Hewlett Packard started off very, very small. Every business has to be born. And with birth comes growth.

Many people think that success should be instant. People thing, I want and I do should automatically equal the desired results. Let me give you another formula. Hard work plus passion plus more hard work and long hours plus consistent effort might equal success. There is a certain amount of risk if you are a producer. There are no guarantees.

As a producer, sometimes you hit a homerun. If things were always fair, you’d never ever hit a homerun. So forget about fair being part of the way it works. Different people put in the same amount of effort, but get different results. You can get all types of rewards totally out of proportion with your efforts if you are at the right place at the right time as a producer. This will never happen as a consumer.

You have to plant something to grow something. I started this in 2009. I’m doing this video and blog to let you know what happens when you plant seeds.

I started this channel August 6, 2009. My expectations at the time was to make 20 or 30 videos and put the storage auction book out and then jump to writing fiction. Boom! It blew up. The TV shows came on. Everybody in America started talking about storage auctions. Then my stuff took off. It was just a trip. None of this would have happened if I didn’t plant the seed.

This was not instant success. When I started this, there were no storage auction blogs. There were people who laughed at my earliest videos, saying thing like, “You’re going through people’s stuff?” HAHAHA Then some of those same people asked me to show them how to get into the business.

You need to start something. It can be anything. You have to start with the right mindset and let the consumer mindset go.

The consumer mindset is I will give “X” number of hours of my life for “X” amount of money. You’re never going to have the life you want unless your paycheck is huge. Let’s just be honest about it. Ninety percent of this country have not had a raise in the last ten years if you factor in the cost of living. Think about that.

As long as you are a consumer, you are fucked. A lot of the stuff I have is from the storage auction business or were bought for wholesale prices. That make my producer dollars go ever further. Are you listening to me? Being a producer is where the money, the savings and the good life is.

The first two to five years in a new business are rocky as hell. You will have times in a new business where your employees are making more money than you. That’s the reality. However, if you spend those two to five years building the business, stacking the foundation, at some point, you could be all over town while your business is making money for you. While you’re having lunch, your business is making money. While you are on a date, your business is making money for you. While you’re on vacation in London, your business is making money for you.

Understand, it takes time to build a business. A true hustler knows this stuff. It’s not a cake walk. It’s not easy. But everyone can do it.

As long as you are always driven to spend whatever you have, you’ll never be able to build a business unless you get really lucky or win the lottery. I’m serious. It’s never going to happen.

It’s not about how much money you make. It’s about how you look at money. Money is not power. Intellect is power. Money is a tool. The money is only as good as the intellect behind the money.

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Doing Your Best Vs. What is Necessary – Hustlers Mindset Philosophy

Doing Your Best Vs. What is Necessary - Hustlers Mindset Philosophy

If you don’t want to read it, you can watch this video.

There is doing what’s required, and there is doing what is necessary. All of these things are different. How are they different. When you do what is required, the bar may be set so low that it is really easy to do what is required.

Then there is doing your best, which may be above the bar or it may be below the bar. Now the final one is the most important; it is the one with the most power. It is the one that will change your world and change your life. That’s doing what is necessary.

I reached a point in my life where my best wasn’t good enough. Slowly but surely, I got where I needed to be. What I am telling you is that when you say you are doing your best, you may be shortchanging yourself. A lot of people say they are doing their best when they’re not.

I want you to do this exercise. I want you to put your back against the wall and see what happens. When your back is against the wall, certain things are eliminated like certain distractions and the things that are not important. All that goes away. When you’re doing your best and you still have other things that are in your way that are creating drag, you can’t perform as well as you should.

Now, how does this factor into hustling and making money? Typically, you are moving at 10% or 20% effectiveness. Now to stretch yourself that other 80% is going to require a level of commitment and tenacity, something that you’re currently not doing. You have to tap into that inner thing, that special place. When you start doing what is necessary, you’ll see your life change. You’ll see your business grow.

I was talking to someone this weekend who did what was necessary, and it’s a beautiful story. He left California. He didn’t know what he was going to do. He knew he didn’t want to end up like his friends. He wanted to go to Australia. He had no money. He didn’t even have a passport, but he wanted to go down there. He sold everything he had. He did what was necessary. He got himself a first-class ticket. He got to Australia and made a few contacts before he got there. He got a job. Now he has a business in Australia.

He didn’t do his best. He didn’t do just the bare requirement. He did what was necessary to make the dream happen.

When you say you’re chasing a dream, but your cable, your iPhone and your car is more important than your dream, you’re bullshitting yourself. For a long time, I thought I was doing my best, but I wasn’t doing what was necessary to make this channel better. I pretty much coasted. I worked a lot of hours and produced a lot of videos, I was down at the 20% level.

To crank it up to that 80%, you see magic happen. You see wonderful new outcomes. So, as we go forward on this journey, you’re going to see me do what is necessary.

I had a personal issue. I’m not going to go into detail. I talked to several people and I said this is my intention and this is what I want out of this. Everyone said, “You can’t do it. It doesn’t happen.” It took me 14 months of doing what was necessary, even when it looked like I was losing, I kept showing up. I kept representing. I kept pushing. Then one day the opportunity door opened slightly and I jumped in there. I got what I wanted.

You’ve got to do what is necessary. Competition isn’t really the problem. Status quo is the problem. The big challenge is changing your mindset. My mindset change happened over years as the result of experience and feedback.

You have to exploit opportunity as it is, instead of how you hope it will be. That’s why I have this saying. “Don’t hate the game. Don’t hate the player. Learn the fucking rules so you can win.” In our society, we have many “unwritten rules.” You may be playing by one-tenth of the rule book. You may be playing by the rule book you think is in place, when you are ignoring the unwritten rule book which is more powerful and has more impact on your life.

Where you spend your time is where your interest lies. We’re going to be very honest. We’re going to kill a lot of sacred cows. There’s going to be some ruckus. There is going to be some mayhem. That’s part of it. You can’t change your mindset, unless you break your current one.

I’ve told people that the mindset is the most critical aspect for getting ahead. But people don’t hear me. They are focused on money and want information about Craigslist and YouTube. People seem to be completely focused on the money. The money is an automatic byproduct of the new mindset. But the development of the new mindset is a hard task.

That’s the problem. It is not a 30-day fix. It takes consistent grooming. Which means I have to offer you more.

Maybe 20% of people can buy a course and run with it and get crazy successful. Other people need more hands-on mentoring and more conversations. For you to be the best version of you, you need help, just like I needed help.

My help was Earl Nightingale and Tony Robbins. I met other mentors from on the job connections that resulted from my work. Action is the greatest truth there is. I don’t care what anyone says. Your intentions and your good wishes are bullshit without action.

We’re in very crazy and wonderful times. Amazing stuff is right at your fingertips, but if you look at it with the wrong mindset, you miss the opportunity. I had a situation today, that if I was looking at it from my loser mindset, I would have thought that things didn’t go my way. But since I was looking at it from my abundant mindset, I was picking all kinds of jewels from the experience. I thought, “Oh man, I learned so much.”

You have got to learn how to embrace experiences and leave yourself open to outcomes versus having certain outcomes. Sometimes that thing that looks like a mistake is the way you should go. If you are so wedded to the outcome, you may miss a great opportunity.

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Trapped in Unemployment – Your Best Option Is Hustling – I Don’t Have a Job, Now What

Trapped in Unemployment – Your Best Option Is Hustling – I Don’t Have a Job, Now What

If you don’t want to read it, you can watch this video.

I was reading an article about the long-term unemployed and it was worse than I thought. When you factor in the people that are underemployed, it is worse. We have a large sector of people with degrees who are unemployed or underemployed.

I believe this thing is going to get worse for the following reason. Technological advancement is driving this. People who are great right now are going to be screwed by technology in a few years. There’s going to be this huge exodus of people out of jobs to self-employment and hustling. They’re coming and it’s going to be a huge number of people. It will be unprecedented.

If you don’t believe me, just Google “I have a degree and can’t find a job.” The numbers are higher than you are being led to believe. I’m talking to the long-term unemployed. Your only path out of this is you. No one is coming to save your ass. You have to put on a cape and become your own personal super hero.

The good news is: what is hurting you can also help you. The same things that are creating all of this angst are the same thing that can save you and take you to another level. Now you have to wrap your mind around a few facts.

You may never retire like great grandad did. For many people, that is out the window. People are going to live to be 80, 90, 100, 110.  You’re going to see people living that long because the medicines are better. There’s going to be organ replacement. This idea of retiring and just sitting back and doing nothing is a pipe dream you need to let go of. Instead, think of a way you can live the life you want to live now.

It’s possible. It’s very, very possible that you can live the life you want starting today, maybe within six months to two years depending on how far behind the eight ball you are. This is the thing. These are truly amazing times for those of you who are aware and understand how the game is played. That’s why I say, “Don’t hate the player. Don’t hate the game. Learn the fucking rules so you can win.”

This game is different. Actually, it’s two games. There’s this stuff out here in the real world and there’s this internet game. The internet does not level the playing field. It is a completely different playing field. That’s why people who may do well in real world businesses may suck on the internet. There are people who do well on the internet who suck in real life businesses because it’s different skillsets and a different methodology.

I would say to get your internet skills as robust as you can. SEO should not be a foreign concept to you. A blog should not be a foreign concept to you because most of them are cheap to use. You need to increase your internet knowledgebase. You need to start doing something now. Even if you have a great cushy job, you need to start doing something now. If you don’t, you’re going to live to regret it.

I look back at when I was laid off three times in eighteen months as hell on earth. It was one of the most debilitating times for me fiscally, emotionally, spiritually and even physically to a degree. There are many people who are experiencing those hard times right now and they don’t have a clue how to make the bad times go away. The answer is entrepreneurship and self-employment. You will have to wrap your head around that.

This is it. There are companies out there making $1 billion a year and they only have 100 employees. Do you understand how fucking amazing that is? It’s scary if you’re looking for a job. The other side of that is that if you’re creating something you don’t need as many people to create an extremely profitable business. That’s what I’m trying to tell you.

Take advantage of the disruption. Don’t become disruption roadkill. It’s out there for anyone. When I first started, I didn’t know what the fuck I was doing. It was learn, burn, earn. I learned. I burned. I fucked up and I earned.

It’s up to you to learn the skills you need to improve your life. Some people wait until their unemployment benefits run out before they start panicking. People need to plan ahead.

Since 2010, I’ve been getting this email. I used to get it almost every day. People would ask me, “What can I do to earn $5K to $9K in the next 90 days?” They would say, “I just lost my job. The wife is going to kick me in the nuts if I don’t get some money in here. She’s not fucking me now because she thinks I’m a loser.”

I’m supposed to pull some magic jellybeans out of my ass and give you crucial knowledge without any remuneration. People just expect me to help them get out of their jam because I’m a nice guy. Part of that happens because people are insanely lazy.

If you don’t have a job, you need to cut the cable off asap. If you’re not making any money, you need to go on that lean diet and make sure that your financial house is in order. What’s happening with these people is they wait until the last damn minute to try and fix the problem.

When you hit rock bottom, the good news is there is nowhere to go but up. I’ve been there. I’ve been hungry. I’ve had to go two to three days before I could get paid and get some food. People are going through that right now. They think there is no hope because they’re looking in the wrong direction.

The whole idea that you get a job for life ended ten years ago. Getting a job that you’ll have for five to ten years is starting to end now. You have to look at self-employment. You have to look at hustling. You have to look at doing things you’ve never done before to make sure that you and your family can eat and have gas for the car.

It’s not going to be easy if you’ve never done it before. It’s not going to be easy if you’ve always depended on a job to make money. You need to start building this foundation now.

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You Are a Salesman First

You Are a Salesman First

If you don’t want to read it, you can watch this video.

The first thing you need to do when you start a business is to understand, you are in sales. I don’t care if you’re a CPA. I don’t care if you’re a doctor. I don’t care if you’re an attorney. Everyone is in sales. Failure to understand that could be the main reason you go out of business.

Part of understanding sales is understanding how it applies to your business model. Number 1 – Say you’re a doctor. Now, who are you selling to, the patient or the insurance companies? That’s a very important distinction. Most doctors are selling to the insurance companies. A doctor can piss off a patient and lose them, but they will stay in business. If a doctor pisses off the insurance company, they may not get paid. They may not stay in business.

You have to know who you are selling to and how valuable that relationship is. Once you’ve identified who you are selling to, if you’re selling cars, are you selling to men or women or are you selling to their fantasies or to their practical side. I used to sell cars. You can sit there and run down the list of engine size, performance and speed. Unless they appreciate that stuff, you are better off taking that person for a ride and asking them, “Can you feel the power?”

Just imagine how you feel when you roll up to your friend’s house in your brand-new car? That’s why people buy. All sales are an emotional decision on some level. If you’re in sales, you know this.

How do you go about making sales? Treat everybody like your buddy. You have to talk to people in a language that makes them feel warm and fuzzy. I know it sounds very different than the way I am on this channel. I’m in a process of getting rid of people, because they’re not my target customer.

There are some things you need to pitch. There are some things you don’t need to pitch. Once again this is all about learning that sales is job number 1. You might have a very edgy sale or you might have a sexual sale or a very practical sale, depending on what you sale and your customer.

Let’s say I am an Apple head and one of the reasons is because it is practical. This is the thing about running a business. You have a lot of decisions to make and a lot of stuff to keep up with. The less friction you have with your business, the better off you are. Do you agree, yes or no?

I had a Samsung Galaxy and the phone was big and I liked it. For me, it had too many damn options. I didn’t want that many damn options. Now, if you are a person that is a “techie” and you love all of these options, you can’t have enough. You can’t have enough applications. Whereas, for me, I like to turn on my phone and do what I need to do. I only use about 12 apps consistently and I’m good. The Apple dovetails into my workflow with the iMac and MacBook Pro so it was practical for me to get an Apple phone.

It’s all about your customer. Where does your customer live? How does your customer think? I’ve learned a lot by talking to my customer and asking some simple questions that have made me change the course of this channel. That’s how powerful it is to know what your market is.

At some point, you are going to have to learn how to sell. The sooner that you do this, the better off you’ll be. If you’re an online dude or an online chick and you aren’t used to dealing with people, you are going to be in for a rude awakening, seriously.

Years and years ago I used to sell furniture on Craigslist. I was buying furniture from Coaster, Titan Importers, Acme furniture which was essentially cheap imports. I was killing it. For a bedroom set with a sleigh bed, I would buy it for $599 all day and sell it for $1200 with free delivery on Craigslist. I was getting to the point where I was buying 10 at a time because I was moving them that fast.

Then there was this company, Underpriced Furniture. I went out to their store. I shopped them a lot because they were my competition. I saw they were selling the same bedroom set I was selling for $699. Anyone who does any casual shopping is going to find them because they did a lot of TV advertising and circulars. I realized that anybody shopping for bedroom furniture that did any due diligence wasn’t going to buy my Craigslist deal. I started seeing my sales decline.

It didn’t just happen with that. It started happening with other stuff. I go in there and I see they have everything that I have and everyone has on this first tier of sellers. We were getting obliterated. If you look around your landscape in your city or town, you’ll notice a lot of furniture stores have gone out of business. It’s because they can’t compete.

Then I noticed also that they had a lot of furniture I had never seen before. It wasn’t in my catalogs. So, I called up Titan Importer. I went to the Asian site. I tried to order from them and she said she could not sell to me because we didn’t have a contract together.

The lesson I learned from Underpriced Furniture is that they went ahead and took common stuff and blew it out the door. They were a container buyer. They were selling like ten containers a week in that store. That’s when I got into the container game. I wasn’t making as much profit as I used to. I realized that unless I became a full-time furniture seller, I wasn’t going to win. So, I started to liquidate.

Part of this whole thing was, when I saw this whole thing happening, I had four other revenue streams to fall back on versus being sunk. This is natural business law. Big fish takes smaller fish. The smartest fish outwits the dumber fish. That’s just reality.

Amazon is not this malicious monster, but the thing is their main goal is to win. For them to win, a lot of you are going to lose. This is why you’re going to lose. Small sellers who do esoteric or merchant fulfilled are probably going to be fine because that’s not really profitable for Amazon.  Big sellers who are bringing in the containers who have enough money and capital and staff where they can actually create their own brand and revenue stream, they’ll be fine. You guys in the middle are going to get squashed.

If you don’t learn that sales is the number one job, and you become a person who uses tactics or who follows these certain systems in the Amazon and eBay Eco space, you need to know they are short-lived. All business changes.

The point I’m trying to make is if you learn sales is job #1 and you embrace that shit now and you build yourself some sales skills, you’ll never be hungry again. You will never go without again. You will always be able to make some money even when things change.

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Everyone Has to Compete and Now Everyone Is Mad

Everyone Has to Compete and Now Everyone Is Mad

If you don’t want to read it, you can watch this video.

The world is changing. Right now, everyone can compete but there are remnants of the old school. You know Jared Kushner, right. His father made a gift of $2.5 million to Harvard to get Jared in because he wasn’t academically eligible. There are people out here in life acting like they got to where they are based on merit. For a lot of people that’s true, but for a lot of people that is not true.

Where we are going in the world today, you are going to have to have skills and be able to compete. That is a big problem for a lot of people. That’s a huge problem for many people. People are shaking in their boots right now because they have to compete. There are people who are flipping out because they have to compete. They actually have to do the real work.

People are freaking out right now and it’s all about resources. When you’re not used to competing and now you have to compete, you’re calling stuff unfair. Let’s just be really clear. I love this country. I think the benefits and potential for you to do good things are everywhere. But, they’re covered up in hard work. They’re covered up in strategy. They’re covered up in connections. They’re covered up in the right education.

I’ll say this. The people with the most education will make the most money. The right education is not necessarily a college degree. That’s where people start to go crazy. Just going to school and getting a liberal arts degree can be foolish. Some people think that any college degree is good enough. The wrong degree can set your family back for decades.

So many people want the fruits, but they don’t want to compete. They don’t want to be reasonable. They don’t want to show up or put out. There are a lot of people with entitlement mindsets that don’t realize they have entitlement mindsets. What is wrong with asking someone you are paying money to, to show up on time.

If someone else is paying your check, you are on the team. That person is the quarterback. That person is the coach. That person is the team owner. You are part of a team. You are not “it.” That can be a problem with some creative people.

A lot of times you have all of these creative people who have core skills but they don’t have people skills or management skills. They don’t have marketing skills, but they’re trying to compete with one bullet in the gun.

You need to have your gun loaded. You need to have extra clips. You also need to go to the target range and practice.

People who inherit companies and then have to compete on a real playing field at some point tend to wilt, because they have never had to compete. When they did have to compete, there was always this huge financial cushion. For those people, even when things go bad, they don’t lose the house. They don’t lose the car. Their wife is not going to leave because you’re broke.

Competition is a battle for resources. If you think someone has an unfair advantage over you, it may make you angry, but the reality is you need to be competing. Now, how do you compete? How do you get ready for the next wave of money?

We’re going to have a recession. I don’t know when, but it’s coming. We have a bunch of people who do not know how to compete. They do not know how to start businesses. They do not know how to hustle. As long as they’re competing in a framework that supports what they like, they do alright. When the environment they work in disappears because of industry or economic changes, then they’re out of luck. You have a lot of that happening to employees.

What you have to do to get ready for this next wave of money is you have to consistently learn. You have to be a perpetual student. That’s what you have to do.

You can’t just sit on your skill sets and think they are going to carry you for the next 30, 40, or 50 years. It’s not happening anymore. Those days are over. The easy layups are over. Even if you know the right people and they have no confidence in you, you’re still not going to get put on.

You need to start reading every day. Read stuff that is not fun. Get up and read the news stories. Every morning I spend about an hour or an hour and a half going through the news stories. I’m very well informed.

Be intellectually curious. Start taking trips and go to countries you normally wouldn’t go to. Don’t go anywhere dangerous.

Another thing you have to do is to start opening up hustles and businesses asap. You don’t have as much time as you think you do to get this stuff going. If you spend 80 hours a moth watching YouTube, you need to do 80 hours of execution and cut your YouTube time to 10 hours. Your proportion of activity has to be much greater than your proportion of study.

In the next wave of money there is going to be so much opportunity to become rich. I’m going to give you an example of what I’m talking about. I’ll take myself. Right now, I have completely revamped my business. I have paid all of my debt. I have no long-term debt.

Interest rates are going to go up and inflation is coming. The government will only be able to do so much. They’ve just been kicking the stuff down the road. I thing this next recession is going to be beyond their control.

You need to get rid of as many liabilities as you can in the next 12 months. Let’s just say I’m wrong and this recession never happens and you have no debt and a bunch of money. When is that a bad thing? Never.

When you watch the news, you need to watch several different channels because they all have some spin. Some have more than others. If you read ten sources, you will come to a better understanding about what’s going on.

The fastest path to wealth is to start a successful business. A person who works hard and does the right things can become a millionaire in three to ten years. You don’t have enough cash to put in the market to flip it that fast.

You can become very wealthy in the market over 20 30, or 40 years. Let’s say you’re 70 years old and you’re ready to cash out and the market crashes. You’re screwed. So, for me, I am doing business building. I am not in the market. I am more comfortable with that level of risk. I have more control and I can see the returns much faster.

We’re going to have some economic chaos where some people are going to be 100% ass out. If you’re 50 and you don’t have it together now, chances are you’re screwed unless you really make a determined effort to change your life now. If you’re 35, you’ve still got some time. If you’re 25 and under, you’ve got plenty of time.

Once you learn how to compete you can make decisions that are appropriate for you. If you get complacent you’re dead. You always have to be pushing to get to the next goal.

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Brand Is the Money

Brand Is the Money

If you don’t want to read it, you can watch this video.

You’ve got to decide who are you selling to. Who is your tribe? My tribe is males, 25 to 45 years old, who are tired of being fucked over by the world, who are disenfranchised, who don’t make enough money, who don’t feel like men, who come here to get politically incorrect from someone who has been there.

I know what it is like to be hungry. I know what it is like to be broke. I know what it’s like to have so many people disrespect you because you are not performing to your potential. I know what that feels like, so I can bring that language to you. That’s part of my brand of authenticity.

When I said on one of my videos that many people were trying to fuck with no pussy. Many people were offended. People were upset. Some people unsubscribed from the channel. That’s a great thing. I’m going to tell you why branding yourself, even if it pisses a bunch of people off, isn’t anything but money.

Remember when I said, “You ain’t nothing but a scared little bitch.” Remember when I said, “Manage your money or your money is going to manage you.” Now when I said some of these things it pissed people off. Some people unsubscribed. Some people sent me nasty grams. Some people said some stuff on Facebook. It is some of the best stuff to ever happen to me. I’m going to tell you why pissing off a bunch of people who aren’t your target audience ain’t nothing but money.

One of the things that you have to do if you want to create a company that screams for money is to brand yourself. It’s not optional. It’s necessary. It’s mandatory to brand yourself.

Let’s talk about me pissing of a bunch of people when I said, “You’re trying to fuck with no pussy.” It does piss off people and I want to piss people off and get rid of them because they’re not my customer. They’re not my target audience. They’re not going to buy in or subscribe to my philosophy. It’s just that simple. It’s not a hate thing. It’s a practicality thing.

This is something that happened because I never branded myself. I was Glendon Cameron, and that was the name of the channel and I was the storage auction dude and I was the Craigslist dude and I was the hustler dude. I never intentionally branded myself until I came up with HustlersKungFu.com. That was the first focused effort on branding. Now we have HustlersKungFuLifeSkills.com and HustlersKungFuDoJo.com. That’s the brand. It’s going to stay here. It’s going to be here because it works for what I am trying to do.

Now, how does that help you? Where’s the money in that for you? I’m glad you asked that question. There are many people who are seeking mentors. I have a lot of mentors. The first mentor I have is the marketplace. I look at what you’ll do and what you don’t do. I relentlessly test on my personal Facebook page. I was testing quite a bit on my Facebook fan page.

There are various people in the world, I read their books. I looked at their career and studied their businesses. They became my virtual mentors. I never met any of these people. I reverse engineered what I thought they did to the best of my ability and I applied those lessons to my business. It has worked.

Now this is how this talk helps you. I don’t teach you what I’m not doing. I teach you what I’m doing. I don’t fear teaching you what I’m doing because I know most of you aren’t going to put in the hard work to compete with me. That’s a true story.

I’m going to give you an example. There was a YouTube channel that was doing really well. I couldn’t figure out why it was doing so well. She wasn’t using SEO titles. There were so many things that were wrong. There were no intros. I spent eight hours hunting that shit down. I watched video after video. I went to Twitter. I went to Instagram. Then I finally found the source of her success.

Most of you are tripping if you have to spend 30 minutes to find an answer let alone spending eight hours plus to satisfy your curiosity about something. That’s why I don’t worry about competition from most of my viewers. Most are to lazy to try.

You should start a business. You should start testing and implementing and putting stuff into the marketplace because this is the most important reason why. You’re going to get your feedback. Now this is one of the things about branding. With me branding HustlersKungFu.com and pissing off people with such phraseology as, “Many of you are trying fuck with no pussy.” Some people complain about my nasty mouth. They say, “I can’t stand you.” I think, “Okay. Next.”

When you have a company and you’re trying to sell everyone, you’re not selling anyone because your message isn’t sharp enough. Whether you like me or not, my message is really sharp and really blunt. You’re either going to be highly offended or highly turned on. There’s no middle ground with me. That’s by design.

Hustlers Kung Fu is the parent company and people are going through this funnel because there is a lot of value. The branding part comes like this. You go to HustlersKungFulifeskills.com and you take the child support course and you get your support lowered or dismissed, then what are you going to do? You’re going to tell people.

When you hear me say things like “You’re trying to fuck with no pussy,” you’re never going to forget where you heard that and you’re never going to forget me. How does this help? I’m in it for the long game. Branding makes you memorable.

If you’re not branded, then you’re just a commodity. I have my own lingo and sayings. I have my own philosophy.

You have to make a decision for your brand. You have to decide who you are selling to. Who is your tribe?

I am what I call an infant brand. Not that many people know about me. My channel has 300,000 views a month. That’s a drop in the bucket. I was lazy for a while and did not brand myself, because my book was doing so well when I got started. When I woke up, I had money every day.

Branding yourself means you have to make a few decisions. Who is your customer? Who are you? What are you trying to sell? What are you trying to achieve? You have to know the answer to those questions off the top of your head.

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