If you don’t want to read it, you can watch this video.
You’ve got to decide who are you selling to. Who is your tribe? My tribe is males, 25 to 45 years old, who are tired of being fucked over by the world, who are disenfranchised, who don’t make enough money, who don’t feel like men, who come here to get politically incorrect from someone who has been there.
I know what it is like to be hungry. I know what it is like to be broke. I know what it’s like to have so many people disrespect you because you are not performing to your potential. I know what that feels like, so I can bring that language to you. That’s part of my brand of authenticity.
When I said on one of my videos that many people were trying to fuck with no pussy. Many people were offended. People were upset. Some people unsubscribed from the channel. That’s a great thing. I’m going to tell you why branding yourself, even if it pisses a bunch of people off, isn’t anything but money.
Remember when I said, “You ain’t nothing but a scared little bitch.” Remember when I said, “Manage your money or your money is going to manage you.” Now when I said some of these things it pissed people off. Some people unsubscribed. Some people sent me nasty grams. Some people said some stuff on Facebook. It is some of the best stuff to ever happen to me. I’m going to tell you why pissing off a bunch of people who aren’t your target audience ain’t nothing but money.
One of the things that you have to do if you want to create a company that screams for money is to brand yourself. It’s not optional. It’s necessary. It’s mandatory to brand yourself.
Let’s talk about me pissing of a bunch of people when I said, “You’re trying to fuck with no pussy.” It does piss off people and I want to piss people off and get rid of them because they’re not my customer. They’re not my target audience. They’re not going to buy in or subscribe to my philosophy. It’s just that simple. It’s not a hate thing. It’s a practicality thing.
This is something that happened because I never branded myself. I was Glendon Cameron, and that was the name of the channel and I was the storage auction dude and I was the Craigslist dude and I was the hustler dude. I never intentionally branded myself until I came up with HustlersKungFu.com. That was the first focused effort on branding. Now we have HustlersKungFuLifeSkills.com and HustlersKungFuDoJo.com. That’s the brand. It’s going to stay here. It’s going to be here because it works for what I am trying to do.
Now, how does that help you? Where’s the money in that for you? I’m glad you asked that question. There are many people who are seeking mentors. I have a lot of mentors. The first mentor I have is the marketplace. I look at what you’ll do and what you don’t do. I relentlessly test on my personal Facebook page. I was testing quite a bit on my Facebook fan page.
There are various people in the world, I read their books. I looked at their career and studied their businesses. They became my virtual mentors. I never met any of these people. I reverse engineered what I thought they did to the best of my ability and I applied those lessons to my business. It has worked.
Now this is how this talk helps you. I don’t teach you what I’m not doing. I teach you what I’m doing. I don’t fear teaching you what I’m doing because I know most of you aren’t going to put in the hard work to compete with me. That’s a true story.
I’m going to give you an example. There was a YouTube channel that was doing really well. I couldn’t figure out why it was doing so well. She wasn’t using SEO titles. There were so many things that were wrong. There were no intros. I spent eight hours hunting that shit down. I watched video after video. I went to Twitter. I went to Instagram. Then I finally found the source of her success.
Most of you are tripping if you have to spend 30 minutes to find an answer let alone spending eight hours plus to satisfy your curiosity about something. That’s why I don’t worry about competition from most of my viewers. Most are to lazy to try.
You should start a business. You should start testing and implementing and putting stuff into the marketplace because this is the most important reason why. You’re going to get your feedback. Now this is one of the things about branding. With me branding HustlersKungFu.com and pissing off people with such phraseology as, “Many of you are trying fuck with no pussy.” Some people complain about my nasty mouth. They say, “I can’t stand you.” I think, “Okay. Next.”
When you have a company and you’re trying to sell everyone, you’re not selling anyone because your message isn’t sharp enough. Whether you like me or not, my message is really sharp and really blunt. You’re either going to be highly offended or highly turned on. There’s no middle ground with me. That’s by design.
Hustlers Kung Fu is the parent company and people are going through this funnel because there is a lot of value. The branding part comes like this. You go to HustlersKungFulifeskills.com and you take the child support course and you get your support lowered or dismissed, then what are you going to do? You’re going to tell people.
When you hear me say things like “You’re trying to fuck with no pussy,” you’re never going to forget where you heard that and you’re never going to forget me. How does this help? I’m in it for the long game. Branding makes you memorable.
If you’re not branded, then you’re just a commodity. I have my own lingo and sayings. I have my own philosophy.
You have to make a decision for your brand. You have to decide who you are selling to. Who is your tribe?
I am what I call an infant brand. Not that many people know about me. My channel has 300,000 views a month. That’s a drop in the bucket. I was lazy for a while and did not brand myself, because my book was doing so well when I got started. When I woke up, I had money every day.
Branding yourself means you have to make a few decisions. Who is your customer? Who are you? What are you trying to sell? What are you trying to achieve? You have to know the answer to those questions off the top of your head.
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