How to Turn Your Expertise into Income

How to Turn Your Expertise into Income

If you don’t want to read it, you can watch this video.

I spent the first six months of this year revamping my process, asking people questions, getting on the phone with over 400 people. I realize I made some mistakes. I built this thing wrong.

I was under the silly, silly assumption that most people want to build a business to create a life they want. Wrong. I was wrong. Most people want more money. If people can make $90K to $150K in their job, they are willing to deal with all those unpleasant things going on so that when they leave that job they can go home to a nicer house, in a nicer car and take trips and leave the job behind. My research showed that most people are willing to do whatever it takes, if the money is guaranteed by a regular paycheck and a job.

So essentially, my understanding is that even having a job that sucks your soul out of your eye sockets is okay and worthy of committing to if the money is there. People will stay for the money and make that change. I’ve been screaming, “Hey. You don’t have to live like that!” People tell me, “I just want more money Glendon.” They also tell me, “People don’t want all that other shit you’re talking about.” I’ve listened to you.

Let’s say right now you’re Brilliant Barry or Brilliant Brenda, right? You have this amazing talent and this amazing information in your head. You know beyond a shadow of a doubt that what you have to offer will help people change their life. The problem is when you go out there and create your YouTube video, no one watches it.

It happens all the time. You create a video on YouTube and you show it to your friends and family and they love it. So, you move forward confident that people will love what you’re doing. Then, to your surprise, the public is not as interested in what you’re saying as you expect.

I’m going to help you with that. Even though your information may be brilliant and life-changing, if you can’t get your intended audiences’s attention to introduce who you are and what you’re offering, you can’t succeed. You have to open that door. YouTube marketing is one of the best ways to do that.

I have some tips and tactics that very few people use, because they don’t know about them. If you haven’t built a YouTube channel, there is no way you’d know about them. They don’t know how to rank and recommend a video. There are ways you can manipulate that and I don’t see anyone else talking about it. Maybe if they know how to do it, they’d be foolish to give that million-dollar information away for free. That could be the case.

Anyone online who is trying to sell you is not doing it out of the goodness of their heart. They are trying to sell you something. It is the reality. I am one of the few people who is honest about it. I don’t think I have to trick you. I don’t think I have to manipulate you. I don’t think I have to beat around the bush.

When you go to the gas station to get some gas, the attendant doesn’t come out and say, “Hey. How are you doing John? Let’s talk about five minutes before you pump that gas.” No. That’s not how it works. If your ass needs gas and he’s got gas at the right price, then you buy it and go about your life.

What people need is sales training. I know my course, 30 Days to $2500 has helped a lot of people. But the course is hard. It requires you to be a self-starter. It requires you to be self-motivated. The education system doesn’t reward that kind of thing. You get in trouble for being too creative. You get in trouble for coloring outside the lines.

Video is yesterday. Video is today. Video is tomorrow. As a YouTuber who has been approached with many opportunities, I can tell you that YouTube videos will open doors to other opportunities. My video marketing got me a $100K contract with a reality TV production company. That would have never happened if I didn’t have the YouTube channel.

I had two book deals offered to me, but they didn’t offer me enough money. I was making more money on my own. I have speaking engagements out the ass if I want them. I just don’t. I also get approached by sponsors.

A lot of things have changed with writing. I have made more money selling my own books through my channels than my friends who have publishing deals. It’s just weird because when we sit down and talk, they are shocked when they learn how much I am earning. I think anyone who is serious about it can write a book. They can write a really good book and make money, depending on the subject matter and marketing.

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Fear of Failure or Scared of the Internet

Fear of Failure or Scared of the Internet

If you don’t want to read it, you can watch this video.

I’ve got a survey going for a special project. I have a question for you. How do you expect to make money online when you’re afraid of the internet? I sat down and it took a few days to write up these questions. People were answering, “I don’t shop online.” “I don’t do anything online.”

If you aren’t actively interested in the things that make the internet hum, it’s going to be a challenge for you to make money online. I’ll talk about how I started to make money online. I’ll talk about how I started to make money online from a pure digital citizen standpoint.

I’ve been selling stuff online since 2000. It was physical products for a long time. I did the Amazon thing. I did the eBay thing. I had my own website. I’ve always advertised and marketed online.

I jumped on Facebook when it happened. I remember when you had to get an invitation from Gmail to get a Gmail account. I got my first invitation off the free section of Craigslist. When Craigslist came to Atlanta, I was all over it.

So, where am I going with all this is: if you have no natural interest in how the online world works and you’re just really interested in consuming it, you’re going to struggle so much. It’s going to be a big, big struggle.

I came on YouTube in 2009 and made money in about three months. It wasn’t a lot of money, but I was thrilled. I was thrilled that I put out my book. I put the links under the channel manually. There were not tools like there are now. I went to sleep and I woke up with $90 in my checking account. I was over the moon happy, because I made some money from something I created.

The tools are available for you to be successful. This is the problem. Success does not come fast enough for so many people. The problem with just consuming the internet is that people are led to believe there is this magical methodology that doesn’t require any effort, knowledge or any skin in the game to be successful. They believe they can just come out of nowhere and start making bucket loads of cash online.

Back in the day before they changed all the spam laws, I used to literally throw people on my Constant Content email list. Someone would email me about a product and I would manually put them on the list. I would email market to these people. I added them to the list without their permission. The open rate was 70 to 90% back then. Very few people unsubscribed.

Now compare that to today. I have people who get on the list who know they signed up to subscribe, then they get mad when they get my email. The internet has changed so much. Part of that is because more people are wired.

If you’re an architect of the internet and build sites and apps or sell your products, then you are able to forecast some of these changes. People don’t read emails like they once did. You’ll get a lot of people on your email list that aren’t going to do it.

By putting your message in audio form, more people seem willing to listen. It’s something you can do when you are driving or getting groceries or on your way to work. This is an easier way for people to consume.  

I know where we’re heading based on not being afraid of the internet. I’m going to give you a solution on how you can get over your fear. If you sell physical products online, you should buy physical products online. If you sell online coaching online, you should buy online coaching online.

I remember I was in a group and someone put one of those “amazing results for little efforts” post. My client wants to be a heavy hitter, someone that sells $50K courses. I recommended they buy a $50K course and reverse engineer it. If you buy one of those courses, you not only get the information in the course, you also get a lesson on how to sell it.

Buying a $50,000 course may not be feasible, but you should buy a $1000 to $10,000 course so you can see firsthand how to sell that course. This is what I’m talking about when you become an architect of the internet versus a consumer. A lot of the craziness goes away. More importantly, much of this crazy expectation stuff goes away.

I make changes on the YouTube channel and it sometimes takes weeks to see results. I’ll test out something and it won’t work. That’s normal. The sooner you accept the fact that you will work hard and you’ll put up a bunch of turkeys and things won’t work, the better off you’ll be. Then one day you’ll put something together and you’ll wake up to a crazy amount of money in your account. You have to stick with it for as long as it takes, to see the results. It’s not going to happen overnight.

Now we have a bunch of one-year and two-year stars. They come on and they just blow up. Frequently when I get close to these people, I find out they were working 90 hour weeks. That was the only thing they were working on. That’s what they were doing, day in, day out.

They were working crazy hours. That’s why they became so successful so much faster than other people. They were putting in a year’s worth of work in three to six months.

The chance of you losing money on the internet is not a possibility. It’s a guarantee, because you don’t know what you’re doing. You’ve got two ways to do this. You can go ahead and figure it out yourself or you can find yourself a mentor.

Figuring it out on your own will cost more money. The lessons you learn will be remembered for a long, long time. We all had a period where we didn’t know this or that. You need to let go of this notion that you’re going to make so much money so fast with little to no effort by just showing up. It’s just not going to happen.

As people go into the video space, they’re going to go in with shitty cameras, shitty production value, shitty expectations, no scripts, and no hooks. They’ll believe that the internet people lied to them again. No. They didn’t lie. They didn’t tell you everything, but they didn’t lie.

You can choose to be successful by becoming an architect of the internet. That path offers more certainty. You will have to take your lumps and hard hits, knowing you can win.

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Hustlenomics #13 What Does Freedom Mean to You

Hustlenomics #13 What Does Freedom Mean to You

If you don’t want to read it, you can watch this video.

I’m going to give you what I went through and maybe you will find some benefit there. I grew up really, really poor. I felt poverty and lack. With my nose pressed tightly against the glass of the world, I looked at what other people had.

My mother passed on her curiosity and love of reading to me. That trait led to massive exposure without a methodology for obtaining the things we could see, look at and touch. But you just couldn’t get there because that was her limitation. She was really good at exposure but did not know how to get to those things.

I remember talking to her on Mother’s Day and she brought up the list of things I wanted. It was spooky. This goes back to things I’ve discussed in other videos. I’d written down that I wanted to be able to buy stuff wholesale as a kid years and years ago. I was surprised I had written that down. I had forgotten about it. Everything I had written down came to pass.

Just to reinforce something said earlier, write your goals down. It is not enough to have them in your mind. Write them down. Looking back, I wish I had written down more goals. I thought I was moving forward in life to get money, to get things. Then I realized what I really wanted was freedom from poverty and not necessarily to be a billionaire or millionaire.

It is a damning thing to see all these things in the world and to feel dysfunctional and that something is wrong with you because you don’t have them. As I grew older, I realized I was defining myself by things, by what I had and didn’t have. But the thirst to still have those things was still there.

I asked myself how can I get the things I want. I started to come up with ways to get everything I wanted at a discount. Who knew that would be the way the world would go.

Now what does freedom mean to you? We all live in our own skulls. We all have ideas of who we are, what we want, what we should be. Narratives are awesome if they’re liberating. They are the devil if they keep you in a mental prison.

My exercise in freedom is building businesses that provide me options to do what I want to do with my time.  What’s freedom for me may be a prison for someone else. My lifestyle is very stable. It’s not really chaotic. I’m very busy because I want to be busy. I push myself to do things because the opportunities before me are staggering.

Growing up in poverty, I know what it’s like to not have shit. I know what it is like to be hungry. I know what it is like to be homeless. I know what it is like to be so damn lonely, you sit up on the stoop and talk to a crack head for two hours because there’s no one else around.

That was my life of lack. I knew I could make better decisions but I didn’t have the methodology or the processes I have now. All of my experiences groomed me for my life now.

I have tiers of friends. I’ve got this inner circle. I have the outer ring and then I have the plateau. The plateau means we’re just associates. You know my name and I know yours. That’s it. If you’re in the plateau and you call me and say, “Glendon, I have to move,” I’m going to chuckle. I’ll say, “That’s what they make movers for.” You have to be in my inner circle for me to help you to move. I hate moving.

Have you really thought about being yourself? One of the hardest things in life is to have the courage to be yourself.

My first name is Patrick. I started using Glendon when I started writing. Glendon was my middle name and I hated it most of my life. Then I decided that Glendon Cameron sounded like a nice writer’s name. So, I went to that and introduced myself to the writers’ community as Glendon Cameron.

I was also using it for dating purposes because everyone Googles everyone. I would meet someone and they would Goggle me and they couldn’t find shit. My old friends still call me Patrick.

How this relates to freedom is that it allowed me to create two identities for myself. When I’m writing under my pen name, I actually feel like a different person. That may seem pathological. It’s fun as shit, because it’s an escape.

So, that’s the whole thing with the name thing. It taught me how to deal with a lot of pressure from many different sources. As a special needs kid, everyone was putting pressure on me. My mother was on me. My speech pathologist was on me. My teachers were on me. Elementary kids are mean. My rich imagination was my escape.

You have to make difficult choices to get the freedom you want. When I left the storage auction business because of health issues, I could have easily gotten back into it. But, I made a choice. I actually had this conversation with God. I knew I wanted to be a writer.

People feel that freedom should be free. Really, there is nothing in life that is free. There’s an opportunity cost for everything you do. There’s always a cost of energy or cash or resources or emotion.

Understand, if you really want to be free, the first thing you must do is define what freedom is to you. It is likely that you will have to make a few changes in your life to be free.

That’s your goal. Take a sheet of paper and at the top, write, what is freedom to me? Take an hour and write down whatever comes to mind. Do not censor yourself. Don’t edit, just write.

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Working from Home the Truth – Hustlenomics

Working from Home the Truth – Hustlenomics

If you don’t want to read it, you can watch this video.

Many people want to work at home. They want to be self-employed and to own a business. They have that thought and desire in their heart, but they never, ever make the decision. Then they end up being 90 years old with a pocket full of regrets.

At some point, you have to sit yourself down and say this is what I’m going to do with full vigor and gusto. You have to commit all of your abilities to the goal. Many folks are in that perpetual phase of “I want to start a business.”

Until I got laid off three times in an 18-month period, I was just like you. I bought into the narrative of having a job. For many people that works. It worked for a long time.

We live in an economy that threatens many fields’ viability. So many people are being disrupted. One thing I see is people being forced into entrepreneurship. Sometimes that is good and sometimes that is bad.

These people who are forced to start a business for survival purposes often struggle with motivation since starting a business wasn’t their first choice. Once the main problem is solved, they may go back into the work force as an employee. I see some people who go back and forth from employee to business owner due to this lack of commitment.

When you start a business because of a strong urgent desire to do so, it’s a different ballgame. I look at some of the most successful people in the world and many of them were driven by a strong desire to improve the world. Take Google for example. Their goal wasn’t to become a billion-dollar company. That wasn’t in their mission statement. Their mission was to index the world.

You have to have a compelling reason to start your business. If you don’t have one, then you will suffer from a lack of the required energy and resources required to survive over the long-term. Anyone can start a business for the first six months or a year. It is a statistical fact that so many businesses are gone by year five.

To compare and contrast, having a job today is also very hard. In my opinion, depending on your field, it is just as risky as starting a business. You can get laid off. You can be fired. The company can change their mission and decide they no longer need your services. It is not really a personal decision.

It’s not that you did anything wrong. That’s the thing that I think really trips up a lot of people. You do not have to do anything wrong. You don’t have to be late. You don’t have to be an underperformer. I was Salesman of the Month when I got laid off. That messes with you. It’s hard to reconcile in your mind because of the narratives we’re taught.

Understand, you have to make a decision from a really good place to become a business owner. Being broke is not actually a bad place to start a business. You can leverage that. But, understand it has to be a larger and bigger decision to motivate someone for the long-term. It has to be substantial. It has to be stuff that keeps you up at night because long-term is what you want.

When I was in the storage auction business, I noticed there were a lot of people who reached a certain level and stayed there. A lot of people said that was their personal decision. Bullshit. If you are in a position where you can make some serious cash and you don’t want to do it, there are other reasons. The reason is the narrative.

So many people think they can’t make a living with storage auctions because of the “If” factor. How I solved that problem was to simply run the numbers. I reasoned that I needed $3500 per month to live. I knew if I bought 10 storage units a month I’d earn between $2K and 6K. So, I decided I needed to buy 20 storage units a month to be sure I could pay my bills. It’s about volume and living within your means.

If you can get your bills down to $3K or $4K a month and have other resources such as a vehicle and space, you can make that very quickly in the storage auction game. Many people don’t look at it that way because they did not make the decision to go into the business. When you make a decision, it prompts you to look at other things more seriously.

I’m going to give you an example of a major decision that you’ve seen someone wig out over. Have you ever seen how people freak out the day of the wedding? Why? Because at that moment, that decision becomes extremely real. As long as it’s not real, you don’t have to deal with certain things.

My question to you is, what is your life worth? This is my personal philosophy. I’d rather fail massively than to win on a miniscule level. I can give you a quick lesson about failing massively. Everything goes wrong. Your house, your family and your money are all impacted. When that happens and you are able to put Humpty Dumpty back together again, you become a force to be reckoned with. You know you can deal with adversity. It makes you confident. It improves your self-esteem.

Business is about people. It’s not about products. It’s about people. When you go ahead and think of business in these terms, you will be more and more successful.

Recently, I’ve done some things to make my business better. It’s going to sound crazy. I have purposefully driven off some people. I’ve said things to piss off people. I’ve made statements that caused people to unsubscribe from the channel. I realize that if someone has a problem with me, it doesn’t mean they are bad or good. It means we’re incompatible.

I would rather have 200 or 400 of the people who understand my message, who gets it, than 10,000 of the other kind. The other kind come and go. That group who gets it and are fed by the message, we’re compatible.

By running people off who were incompatible, I can now answer my emails. The people sending so many of the emails were not right for my business. I wasn’t the right business for their requirements. All money is not good. All clients are not good clients. It’s always good to have, “Fuck You” power. That is a wonderful place to be. I can tell someone who is trying to offer me $10K, “Fuck You.” I don’t need your money because you are a pain in the ass.

I like working with people who are energetic and hard working. I like to work with people who are trying to do something with their life. I don’t like working with whiners. I don’t like working with scared little bitches. I don’t like working with people who make excuses.

Before you start a business, you need to ask yourself, why am I doing this?

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How Not to Start a Business – 8 Mistakes to Avoid

How Not to Start a Business – 8 Mistakes to Avoid

If you don’t want to read it, you can watch this video.  

You want to start a business, but you are afraid of making a mistake. In this video, I’m going to tell you the 8 biggest mistakes founders make and how you can avoid them.

The first mistake that many founders make is thinking you need a lot of money to get started. This is actually a big mistake, but many people do not get started at all because they think they need a lot of money to start a business. Essentially, all you need to get started is a working model.

You’ll take that working model or your business and put it out into the marketplace to get feedback. With that feedback from the marketplace, then you write a business plan. You can start with as little as $50 or $100. You can start with the money you have in your pocket right now.

The second mistake many people make is waiting too long to start. It may not be a money issue. It could be a low self-esteem issue. It could be about bad information. Whenever you asked business owners, “Do you wish you would have started your business sooner,” the answer is always a loud, “Yes.”

The time is now and this is why. The longer you wait, the greater the chance that the marketplace will change. You may have an idea or concept right now that will work and will win, but because you’re waiting, the marketplace is more competitive when you finally get started.

I’ll give you an example of this problem. In 2009, I wrote my first book, Making Money A to Z with Storage Unit Auctions. If I had waited one year, I would not have enjoyed the success I had by having a 14-month head start on the storage auction shows, and a 21-month head start on all the other internet marketers. I dominated the space for 2, going on 3 years. If I had waited, I wouldn’t be talking to you right now.

Mistake #3 is focusing on the product and not the marketing. This is what I mean. It’s true, you do have to focus on the product too. Here’s the thing. If your marketing is on point, it makes it easier for you to sell the product. When you’re putting a business together, you have to focus on the marketplace first and the product second.

By focusing on the marketplace first, it will force you to ask people certain things, like whether they like your idea, for example. Many famous founders make this mistake. They will go ahead and put a lot of money behind the product, then when they take the product to the marketplace, the market says, “We don’t really want that.”

How do you avoid this mistake? You go to the market before you start your business. Even if you don’t have any money, you can jump into the marketplace and ask questions. You can survey people and compile your data.

The fourth biggest mistake many founders make is not talking to real people first. You can have a huge Twitter following. You can have a huge Instagram following. You can have a million YouTube subscribers and still be off-base because you didn’t ask people what they want.

Recently I talked to over 200 people. I ask people all kind of questions. The information was so valuable that I changed my business plan. I asked real people in real time what they wanted. It makes a huge difference when you have this type of feedback.

Many founders in the internet world admit they don’t want to ask anyone anything. They automate and outsource and then want to sit back and collect the money. Sometimes that will work, but most of the time it won’t. Put your concept out there. Take surveys. Talk to people so you can win. It’s that important.

This is a big one. This is huge. This one can cripple your business before you even start. The fifth biggest mistake is not designing your business to scale. Now, what does that mean?

Let me explain it with an example. I want you to think about a pumpkin. Not too long ago, there was this guy that made pumpkin molds. He would put a growing pumpkin in a mold and it would grow into the shape of the mold. It might be a Frankenstein shape or some other interesting design. Now the pumpkin could have grown much bigger than the mold, right?

In this example, the mold represents infrastructure. A business can only grow as big as it infrastructure allows. By not designing your business to scale, you’ll be like that pumpkin. You could have grown bigger, but because of the mold, which is the infrastructure, you can’t get any bigger. It’s going to hold you back. It’s going to frustrate you.

A business without infrastructure will not grow past a certain point unless the owner does something radically different. In certain cases, you would have to completely modify the business model in order to scale. Many founders are trapped in a business that feels like a job.

Mistake #6 is a killer. One of the biggest mistakes any founder makes is not hiring fast enough. Many founders get the “Me, Me, Me” syndrome. They don’t hire because they don’t think anyone can do the job as well as they can. They put off interviewing. They put off talking to people. So, they’re building this business that can’t scale. Each month they are in the business and don’t do these things, it becomes harder to do.

If you have 10 or 15 years in business and you’ve only hired maybe 1 or 2 people, you are not earning as much money as you could. If these folks had hired people early on, they could have increased their earnings tenfold. That’s how important hiring soon enough is. If you don’t hire people to scale your business, at some point a competitor who is doing these things will eat your lunch.

Mistake #7 is a killer too. It is commingling funds. What is that? You have not separated your personal income from your business income. In cases where your business is your soul source of income, commingling means you have not created an account to pay yourself.

Why is this important? Let’s say you want to sell your business. When you want to liquidate, you need an exit strategy. You need financial protocols. If you don’t have that stuff in place, buyers will lowball you on your price.

Mistake #8 is being the business instead of working on the business. Let me explain. Let’s say you have Don’s Diamond Shop. You are cutting the diamonds. You are buying the diamonds. You are doing everything. You are the business. The minute you are away from the shop, the business is effectively closed. What Don needs to do is hire someone and start building a team.

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Hustlenomics #17 The Secrets of online Income

Hustlenomics #17 The Secrets of online Income

If you don’t want to read it, you can watch this video.

Making money online is fucking hard. If you’re really interested in making money online, I want you to listen to me. I’m going to tell you exactly what you need to do. Work. Work some more. Work tonight. Work on the weekend. People think if they don’t make money fast, then something is wrong. What’s wrong is “that” perspective.

You can make money online. You can make a lot of money online. More than likely, before you do, you will lose money first. You will make mistakes. You will drive yourself crazy.

I’ve been making money online since 2000, through various sources like eBay and Amazon and Etsy to a smaller degree. That was when Etsy restricted products that were not handcrafted. They don’t really care anymore.

Making money online isn’t some magical, super fraternity where you know the secret handshake and the code. No, it’s not like that. What you have to do is figure out something you like enough to deal with the bullshit that’s going to come with making money online. I love writing. I fucking hate editing. I now like making YouTube videos. At first, I hated it.

There are so many things you have to go through to be successful. Many people want to be writers and they want to write a book. That’s great. That’s awesome. Writing a book is fucking hard. It is.

This is the thing about writing a book. I’ve written some that went nowhere. You can spend a lot of money. You can put a lot of time and effort in to the book. You can spend a lot of money for a great cover and the shit still won’t sell.

Then you can wake up one morning and write some shit for fun and put it on paper and it sells on Kindle like hotcakes. How the fuck did that happen? It happened to me. The book was in the wrong genre. A book that I worked on for one day became very successful and took off under a pen name. I’ll give you a secret here. Write your book in a genre where there’s a lot of readers already.

I knew a guy who built a business in a weekend. The business got to a point where he was able to quit his job in six weeks after building the business. The backstory is very important. He’s had businesses before. How many times have I said that you need to get started in something. Now, let’s cut to the chase about making money online.

Number 1 – You have to stick with it for at least a year or two. Before we get to that you have to validate your idea and test to see if your concept will make money. I’m not suggesting that you stick with something for a year or more if no one is buying it after a month. If that happens, the marketplace is telling you something is wrong with what you’re doing.

Let’s talk about how much money you can realistically make online as an inexperienced person. Assuming you’ve never been online before, you don’t know what you’re doing and you’ve never built a website; you won’t make a lot. If you are diligent, you might make $10K to $20K minus costs. You might be looking at $5K in profit.

If you are doing eBay or Amazon, you are only marginally better off than someone with no experience online. In fact, the person that is stupid and realizes they are stupid may be 90% ahead of where you are. As an eBay or Amazon reseller, you only know how to work a system. Granted, the systems are difficult.

When you can sell your products and services from your website or some web asset that you control to make a living consistently year after year, then you actually know what you’re doing. If you cannot do that, then no, you don’t know what you’re doing.

One of the reasons I feel I was successful fairly quickly is because I have fucked up quite a bit. I’ve made a lot of mistakes that I learned from. It gets to the point where you’ve made so many mistakes, you can feel the slippery slopes coming under your feet. You instinctively know if you go one inch farther, you’re going over the edge. You can just feel the “fuck up” coming.

Then you ask yourself this question. Is this “fuck up” detrimental? There are many different schools of thought on this. Some people think the path to wealth is not to make any mistakes and to manage risks. Interestingly though, the people that have become fantastically wealthy have taken huge, calculated risks.

The way the world is today, you can build a company that loses money and still make money. In no time in history has it ever been like this. Typically, you have a steep learning curve. Let’s just really talk about that.

If you are going to keep looking for systems, there are many to choose from. Some of them work really well. I am not going to marginalize them. What I will say is many of you are killing certain niches like I’ve never seen before.

About four years ago I made a prediction that Amazon would find a way to reduce authors’ income. This is why. For every author that was writing in 2009 and 2010, there are about 50 more writing now. Some of them are damn fucking good. Some of them are amazing.

You have this pool of talent where the floor is very high. Your cover has to be on point. Your editing has to be on point. Everything has to be on point. There’s a lot of competition. Smart authors should start building their tribe today, even if you don’t have your book finished yet. If you have a concept, that’s enough to start your tribe.

This is where success happens online. It happens in the beginning stages. When things are so bad that you consider going back to a job, that’s when you are tested and where your success comes from. The ability to work hard and endure will guarantee your eventual success.

Even when the shit is going sideways, you still have to believe you will win. There’s not going to be too many people who will be your cheerleader, except for possibly your mother or other family members. You have to be able to be your own cheerleader.

To make money online, the first thing you have to have is a concept. The second thing you have to have is some tenacity. The third thing you have to have is a will to win.

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How to Write for Money – Script Your Day for Success

How to Write for Money – Script Your Day for Success

If you don’t want to read it, you can watch this video.

You want to write out how you want your day to go. If you’ve got a big meeting that is coming up, write it out. This is something I have really started getting back to. When I was in sales, I used to do it all the time. Just like I am helping you, you’re helping me. As I go over the lessons and give them to you, I get them back.

When you sit down and write out your “perfect” day and what you want to have happen, you activate a different center in your mind. I’m going to give you an example of what I’m talking about. I’m a writer. I write on the computer. I used to do long-hand.

When you do long-hand writing, it’s a different groove. When you do it on the computer, it’s a different groove. This is where it gets tricky.

If I write something on the computer then I turn it into a Kindle file and read it on Kindle, it looks totally different. Every time you look at something from a different perspective, different parts of your brain come in to play.

When you write, you have to be deliberate. You have to have intention. You have to think, structure, then write. Now if you just do this on the computer, you are thinking and writing which is a totally different thought process.

Think about it. You can type much faster than you can write. It’s a different process. The process of thinking and typing is more fluid. The process of thinking, structure and writing takes more time when you do it on paper. But the time is well spent because you activate more core muscles in your cortex. You activate a lot of stuff “up in there.”

So, this is the deal with scripting your day. It’s going to take practice. If you’ve never done it before, it’s going to be weird. Consistency is key.

So, this is what you want to do. Take a sheet of paper. Turn the TV off. Turn the internet and phone off. You sit there and think about it. Today is such and such a day. How do I want this day to go? If you want everybody to smile and greet you, write it down. I’m serious.

I’ll give you an example. I wrote down that I am going to engage new people. Being specific is a big part of this. Normally, I’m a chatty guy, but I’ve climbed into my writer life and have become a little introverted. I know that’s not good in terms of marketing. It’s at odds, because you want people to come to you.

When I go out and eat, one of the things I do is chat up strangers. I want it to be natural. There was this chick the other day who was doing her Fantasy Football League on her iPad. When I saw that, I jumped in and we talked for 30 minutes. My whole point for bringing that up is to say that I created that intention and wrote it down, then it happened.

Understand. I think writing down your goals does work. Writing it down activates different muscles in your mental cortex. I’ve looked at stuff I’ve written down years earlier when I was moving and ran across it. What was interesting was all the stuff happened.

Writing stuff down helps you manage stress. One of the things about scripting your goals is that it calms down the anxiety. One of the reasons you have anxiety is because you don’t have a plan.

If you script your day, you will be more positive. You will learn to think. It’s very important.

Step #1 is you need a clean sheet of paper every day to script your day. Say there is a person that you are having a problem with. You write down on that sheet of paper something like this. “I and so and so will start to see eye to eye on many things.” Look at it and read it out loud. You will see things change, because what you have done is place a seed in your brain that activates something that helps to make that happen.

Step #2 – Let’s talk about the home life. Say you’re married and you and the spouse have not been getting along. Write down, “I love my spouse. I want the best for my spouse. I’m going to do things to make my spouse happy. We’re going to have fun as a couple again.”

Take that information and share it with your spouse. This is the rub; don’t require them to participate.

Step # 3 – You want to facilitate a new habit. “Today I am going to take my first step to start my new habit.” Write it down.

Step #4 – As you’re writing down your goals at the end of the week, look at your sheets and see what happened.

Another thing to do when you are scripting your days is to carry over important things from one day to the next. As you go through your day, X out if it happened. If you keep writing this stuff down, you will be amazed how it will change your life.

One of the things that happens when you do this is that you will start to take control of your mental environment. Make it a habit. In the beginning, it’s going to be janky, because you’ve never done it before.

I typically write slow. We live in a society where a lot of people don’t write. Be deliberate. You have to think, structure, then write. As you do this, you’re going to notice things change in your life. You’re going to think a lot clearer.

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Adpocalypse – AdSense Sucks – Why I am No Longer Putting Ads on My YouTube Channels

Adpocalypse – AdSense Sucks - Why I am No Longer Putting Ads on My YouTube Channels

If you don’t want to read it, you can watch this video.

AdSense has never been a big part of my income. It’s nice to get money every month out of nowhere. Everyone loves that, but there are a few problems. Much of the content I create is not advertiser-friendly. Do I want to change my content to be advertiser-friendly? My answer to that is, “Fuck no.”

When I created the business, I created it because I wanted to do what I wanted to do and say what I wanted. If I have to cater to advertisers, I’m going to have to do and say what I don’t want, and not be myself. That’s not going to work.

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Question: Can you show us how to make money?

Answer: We’re going to take a trip down memory lane. One of the things you have to do is to set up your channel to make money. You’ll get a lot of conflicting opinions. Many people will tell you not to set up your YouTube channel to make money. In 2009, I got on YouTube for the express purpose of making money and I’m still here.

You need to learn how to sell. I’ve said this 1000 times and I’m going to say it again. If you’re going to build a YouTube channel to make money, you’ve got to build it in a certain way.

I don’t think YouTube is changing for the worse. There are people on YouTube channels who are literally popping pimples and making money. There is so much noise out there that poor quality content is not going to work anymore.

The first step you should take is to ask yourself how hard you are willing to work. This is not exactly the stuff you hear in typical YouTube “How To” videos. YouTube is going to get harder and harder as more and more people want to do it.

There are kids who say this is their Number #1 career choice. The 13 to 18 age group wants to be YouTubers. They don’t want to work in corporate America.

Now, you can still make funny YouTube videos and personal vlogs, but you’re going to have to be very, very interesting. You’re going to have to look at the project in a different way. Ask yourself, would I watch this video. If the answer is no, don’t put it up.

Like I said, I have been toying with the idea of taking ads off of my videos. If you do a lot of videos, you can make a lot of money during the holidays because of the ads all over the place. With this new thing, I’m making about $150 to $250 a month, which is down about $850.

I know what is happening. Some of my better performing videos have been demonetized. I knew it was coming. It’s cool. I am currently getting $5 to $30 in love offerings a day. I know that doesn’t sound like much. When I compare it to the $1 or $2 I make on a video every month in AdSense money, $5 is really good. $30 is crushing it.

Question: Is Patron the new way to monetize your channel?

Answer: I don’t know. I’m not going to do Patron. Here’s the whole love offering pitch. “If you watch the channel and like the content then go below the video and hit that love offering.” It’s hooked up to PayPal. It’s one link. You can put whatever you want. The reason I’m doing that is there’s going to be six or seven channels. I’m going to do the same thing on each channel. It’s all going to be managed on one PayPal account. If I was using Patron, each channel would have to be setup separately. It becomes very complicated.

I’m going to get back in to the stories on the I am Cameron channel. I’m going to get into personal development on Glendon Cameron. I’m going to talk about video marketing on Mack Daddy Media. For publishing, I am setting up Rich Self-Published Author.

I know from being on YouTube for nine years, if you put enough videos out, you’re going to have something pop. I have one video that was responsible for $100K in income.

Question: Is it okay to put links away from YouTube on the description?

Answer: YouTube will penalize the shit out of you for doing that. Sending traffic off the site is a big issue.

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Question: What’s the best way to get exposure for a new channel?

Answer: The first thing you have to do is make some good videos. Then you start getting people that you know to share them.

Verlyncia – How are your channels doing?

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Verlyncia shares her comments.

My channels are fine. I didn’t put ads on mine. I could care less about monetizing them because I’m actually using one channel as a platform to shoot short films and music. Monetizing has never been my motive in starting that channel.

I have one channel where I review design issues or major brands where I have connections. This channel is designated to shooting extremely high-end resolution, almost like movie style format. They are short films. It feels good to make original content. The channel has found its own following.

One of my channels is literally my name, Verlyncia Tyson. That channel is DetailGirl with no spaces. Check it out. I’m still testing out coloring and all that stuff. The post production is fairly difficult in terms of changing the filters.

My biggest struggle is because I have extremely poor eyesight. I have to shoot videos four or five times because I can’t tell if I’m in focus. I don’t shoot with any automatic lenses.

When it comes to shooting with the Red camera, the hardest thing about that is making sure everyone is on the same page. Since I have a team and we are limited to a maximum of thirty minutes of battery time, we don’t have time for many retakes.

_____

Glendon continues.

If you’re going to do YouTube in 2017, you have to decide if there is an audience for your content. There are people who will disagree with me and say there is an audience for all types of content. That’s true, but all audiences will not make you money.

This is a tip for you. You have to have consistent behavior in each video. This is where the real money comes in. When we’re about 30 to 50 videos in with the same methodology, then new people will come in with love offerings. This will grow day by day, month by month and year by year. It is the embedding of that message in the video that will build revenues. You can do what I’m doing.

In the long run, the love offerings are going to make more than AdSense. It will be more consistent. When people make love offerings, I get their email address. Then I can send something nice to them in return.

PayPal has this custom URL that you can use to be paid. So, it’s really, really nice. It makes the love offerings possible and easy to setup.

In parting, if you want to grow your channel, really think about it. You can start off with a camera phone. Get started and find out what you like.

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A Sure-Fire Way to Make Money – Validate Your Business Idea

A Sure-Fire Way to Make Money – Validate Your Business Idea

If you don’t want to read it, you can watch this video.

You know what’s funny? A lot of people start a business and they really don’t know if it’s going to work. They’ll talk to their friends. They’ll talk to their family. They’ll talk to co-workers. These people will encourage them and say things like, “Yeh man. Go for it. That’s a good idea.” Then some people go so far as to quit their job before doing any real research or due diligence. It happens all the time.

Now this is the problem with that kind of research. You’ll ask these same people that were so supportive of your idea if you can write up their order and things suddenly change. They say things like this. “I don’t know.” “Could you tell me more.” “Could you give me more information.” “I don’t know. It’s the end of the month.” “I’ve got to check with my wife.” “I’ve got to check with my husband.” All of these things are saying, “I don’t find value in what you are selling.”

I’ll give you an example. Now let’s say I opened up my wallet, right. Then I went in and pulled out a $100 bill, saying “Hey, here’s $100.” If I walked up to you and said that every day, then handed you another $100 bill and another $100 bill and did that five or six times every day you would never get tired of me doing that, right? Of course not. Why? Because I’m providing value.

So, when someone says, “Hey, I’m getting too many emails or videos,” they don’t see the value in what I’m doing. If someone immediately comes up with objections after you quiz them about a new product or service it’s because they never saw the value. They were probably just being nice if they acted interested and supportive but were unwilling to give you an order.

There are many people who set up businesses after asking people these very things and they are woefully disappointed. When it comes down to opening up that wallet or giving out a credit card number,  things change. What you have to understand is you must validate your business before you get in too deep.

What many people do is they start something. They put their heart and soul into it. Then when people say, “No, I don’t really want that,” then all of a sudden, it’s a problem. You have to validate your business. The first step is to ask for the money. Once you start asking for the money, everything becomes very, very real. All the romance fades away.

Are you going to give me money for this product? Are you going to give me money for this service? Typically, in the beginning, the answer is “No,” or “Maybe,” or “I don’t know.” Money on the table makes people think. So, the first think you want to do is ask for the money. Part of asking for the money is identifying what you are selling.

Let’s talk about Apple. Every time you go to Apple’s web page, they ask you for the money. It’s that little blue buy button. They have tested the color. They have tested the words on the button. They know it works. They haven’t changed that in years. They are high-converting colors. They are high-converting words. How do they know this? They have been asking for the money for years and years.

Apple has a whole group of people dedicated to knowing how to ask for the money. That’s how important it is. If you think you’re going to put something out there and people will be so blown away that they will just buy it, you will be disappointed.

Learning how to validate your business and ask for the money is crucial for your success. As long as you refuse to do this, you are always at risk of being someone else’s cog in their machine.

Pre-selling is one way to validate a product or service. If you put 10, 15 or 20 products out in a year on a pre-sale basis, probably 12 or 13 won’t sell that well. But, one or two of the products will go crazy. The more that you create and put out there, the greater your chance for success. If you are thinking that one thing is going to be your answer, you’re going to be in a world of hurt.

I’ll give you an example. A few years ago, I put out my course, 30 Days to $2500. It sold really, really well. I was also selling a lot of books on Amazon. Then one day, it just stopped selling. It just literally stopped.

I didn’t stop promoting it. The market constantly changes. People are looking for different stuff. One day, people are 100% into your product. Then, 90 days later, they aren’t interested. That’s why you must ask for the money, ask often, and validate often and as fast as you can.

One of the ways you can pre-sell is to individually send all of your friends and family a note. Do not send out a mass Facebook or email message. Individually create these conversations. In your message, say, “Look, I’m asking for your help. Can I get a commitment?”

Get in the habit of doing that. As a business owner, you’re always going to be asking. The sooner you become comfortable with that, the better.

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How to Double or Triple Your Monthly Hustling Income

How to Double or Triple Your Monthly Hustling Income

If you don’t want to read it, you can watch this video.

We’re going to talk about how to scale your business up and make more money and actually work less. Let’s say you’ve got your business up and running and you’re working 70 to 100 hours a week. In some cases, you aren’t earning any more money even with all the hours you’re working. In the worst cases, you’re losing money. If any of the above situations sound like you, continue to read this blog because I have a solution to your problems.

Let’s talk about your business. You’re working. You’re struggling. But for some reason, you can’t make any more money. You’re putting in more hours. You’re advertising more, but you’re stuck. You’re running your business like it is a hustle.

I know you should hustle to get your business up and running, but the same energy that it takes to start a business is radically different energy than it takes to grow or maintain a business. The problem is that many successful business owners don’t know how to scale their business. It is critical to scale if you want to move forward and be successful.

Let’s talk about the power of a referral. There are many people who talk about “word of mouth.” Referrals are extremely powerful. You must remember, that when you set up a system, it is not effective immediately. If you are caught up in a tactic driven business where running an ad or a sale to get immediate results is your idea of building a business, then you will be forever chasing your tail.

Now going back 100 days or so when I first started inserting an automated referral mechanism in my business, I’m starting to see fruit. This is the beauty of it. Once you begin it and you make it part of the corporate DNA, then each month, the referral base widens.

For 90 days, I’ve just been maintaining and building a certain level of discipline to keep doing this. As I discuss this, I’m talking to business owners. It is incumbent on you to put that level of discipline on yourself and spread it around your organization. If you don’t do this, you’ll become a tactic driven business again.

To grow your business professionally, you’re going to have to start automating and growing systems, processes and formats for automatic growth. As long as you’re pushing the growth using a tactic, you’re always going to struggle.

Let’s just say you have an advertising agency and you are a one-man shop. When is the last time you ask a client for a referral? When is the last time you ask a client for more business? When is the last time you followed up with a client who said “No?” Do you realize that 99% of salespeople do not follow up with a prospect who says “No?”

I’ll tell you a little story. When I was selling office furniture in 2000, there was this guy I called 38 times. I got his business on the 38th call. The first three times were friendly. Then it got contentious. It became a game for me to get an appointment with him. Finally, when he was in a jam because he was lied to by another salesperson, I got the business on call number 38. While this is an extreme example, I put that out there to show just how hard it can be to get business.

Things have changed a lot since 2000. The decision-makers are smarter and more insulated today. You’re going to have to be really diligent to get new customers. This brings up referrals as a good way to get new business. If you can get a new customer from a referral, why don’t you have a system in place to do that?

As I revamp this channel and blog, I’m starting to implement sales processes and systems. This is what you have to do to grow your business. If you’re going to be tactically driven, you’re always going to be chasing the newest shiny object. If you create a referral system and more company value, you will automatically embed growth in your company.

I sat one of my clients down who was interested in growth and told him what he needed to do was to call up all his past clients. I told him to say, “Hey, I was just thinking about you. I was looking at the last time we did business. Do you have any needs or do you know of anyone who can use my services?”

He did that and he made 180 calls in the first week. Then he did $70K in new business as a result of calling those old clients. It is surprising that people do not do this.

One of the things you have to understand is that when you are putting together your business, you have to start embedding systems immediately. A lot of people want to grow their business really quickly. In order to accomplish this, you need to start embedding automation and a referral mechanism. You also need an objection mechanism and a system to handle different important issues that impact your business. It is important to remember that growth isn’t an overnight scaling event. It is gradual.

The first system you need in your business is an automatic referral system. It has to be present in every transaction. It has to be present in every bit of copy. If you do this, you could potentially quadruple your business. I’ve seen it.

Many business owners don’t stick with the fundamentals. If you’re a business owner and you’re struggling, the number one problem is you don’t have any systems in your business. That’s not to say that this does not happen on occasion to all business owners. But, if you continue to feel overwhelmed every day, then you don’t have enough systems. After a certain period, you should not be feeling that way. If you are still stressed out and overwhelmed after a couple of years in business, or after 15 years of business, then you’ve created yourself a very, high-paying job, but you haven’t created a business.

By adding a referral mechanism to your business, you create a passive income stream in your earned income stream. This can literally double or triple your income without hiring another employee or spending more money on advertising. That’s how powerful systems, automation and delegation are.

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