If you don’t want to read it, you can watch this video.
You have to ask yourself, who are you and what are you doing? Are you a broker or a creator? As you build your business, you have to know what you’re doing.
I am a content creator. I create podcasts and videos. There are 750 on YouTube and 630 invisible ones. There are 95 videos on the Hustler Mindset Project which are not like anything on YouTube. I also have 14 books.
I got started on YouTube in 2009. I was still pretty much in the reseller mindset. That’s something I did for well over a decade. From selling office furniture to selling home furniture to buying storage units to buying estates, I would buy stuff and sell it to people. For a longtime that was who I was. Being a content creator is something I always wanted to be. Call it a dream deferred.
We don’t do what we do for money. There is always an emotional hook. There is an emotional attachment to everything that we do. It’s larger than money.
There are people in my circle who just can’t understand. They don’t understand why I would give up all that money to make videos and write books. I do it because it makes me happy.
I haven’t been this happy in a long, long time. So, happiness is a form of currency. It’s a form of wealth, like health, mental stability. In my wealth tree, so to speak, there is happiness, personal fulfillment and purpose. Money is like four or five. It might even be five or six, because there are other things before that.
The life that I am living is one of intent and purpose. It didn’t just happen. It came about because I set some goals for myself and they were realized.
When I first joined YouTube, there were only 35 or 40 people operating in the reseller space on YouTube. Some had really good videos. The reseller community was really small. I realized it was wide open. So, I just cranked out the content. The first year I made 200 videos. Some of those videos fell flat. I failed a lot before I succeeded.
Many new people don’t want to go through that process. They’re like, “Fuck that.” People are buying subscribers. People are going to Fiverr and getting false likes. Long-term, that shit’s not going to work.
I was a broker for many years. As a broker, you look for situations you can exploit. Say you’re doing Amazon FBA. You go to Target and you see this toy for $10. Then you pull out your phone and see that the toy is selling for $90. There are ten of them in stock and you buy them all. You’re going to buy all ten because you’ve just realized $1000 profit for $100 spent, minus taxes and fees. That is what a broker does.
You are looking for opportunities because they are everywhere. As a broker, you seek out opportunities to exploit them for profit. As a creator, you create your own opportunities. I’ve gone through that change and am now a creator.
I still flip stuff on the side, but resale has taken a backseat to being a creator. When you’re a creator, you’re the factory, you’re the distribution system, you do everything. Because you do everything, you get most of the profit, depending on how you do it.
Whether you’re a broker or a creator, you’ve got to own your market. Make some mistakes. Lose some money.
By not losing money, you actually lose money because you are circumventing your learning curve. You have to go through the process. You have to figure out who you are. Once you figure out who you are, it becomes easier to design systems and processes to make yourself better.
As long as you remain undefined and you’re just a “Get Money Hustler”, you are Boo Boo the fool because you’re not building any experience. You’re not increasing your knowledgebase. You’re just running from one thing to the next because you are stupid. If you were smart, you’d realize you’ve got to get good at something.
Now let’s talk about income potential. The income potential for brokers could be in the billions. There are companies out there that buy other companies and pull out the fat and make them real lean. They sell them or make them run tighter.
You can make billions being a creator, but there are very subtle and salient differences. I’m going to discuss George Lucas to talk about this. George Lucas created the Star Wars franchise. Star Wars has made billions of dollars for people for decades. As a creator, George Lucas made more money in a two or three-year period than he did in the previous 30 years.
When you are a broker, there are a lot of people in your food chain. When you are a creator, everyone in your food chain is under you. Creators create the food chain. As a broker, you are part of an existing food chain.
There’s a lot of power as a creator. By being a creator, you not only make your own money, you run the show. One of the biggest needs that human beings crave is control. Control is huge. Having the ability to control your work schedule, your hours, your income and who you work with is what happens at the creator level.
As a broker, frequently you are working with people you don’t like. As a broker, it’s not about your universe. It’s about the deal.
I’m at a point, if I don’t like you, I won’t work with you.
As a broker, you are really at the mercy of the marketplace all of the time. You are at the mercy of the marketplace when you buy things and when you sell them. Things are moving so fast that you could buy a product in January and it’s worth $50 less in March. You see this happening with many products. Based on these developments, it was easy for me to decide to be 90% creator and 10% reseller.
I see markets all over the place that I can exploit on the creative side which people aren’t addressing. Based on things that are happening, I will quadruple my income in the future. I could not do that in the resale business.
Why do so many people move from brokerage from creation? It is easier to be a broker. You don’t have to have a lot of commitment. You don’t have to have a lot of money. As a creator, you have a lot of skin in the game.
I can have a much longer career as a creator then as a broker. It is stressful being a broker because of the dynamics of market change. There will be some people who will disagree with me.
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