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What if you design your business for your life versus designing a business to make money and ignoring your life? That’s just something to think about.
What kind of life do you want to have? Have you even thought about that? Do you want to be free? Maybe you’re a person who likes to be where the action is. This is what I’m finding out. Many people don’t know what they want. They want someone to give them what they think they want. Then if it’s not what they want, they’re mad.
When you set up your business where you’re living the life you want and you’re making the money you want, then that’s fun. I have a friend who makes a lot of money. I’m talking about seven figures a month sometimes. He’s totally miserable. It’s not because of the money. He got caught up in a situation and he can’t get out of it. He is the family bank. Everyone comes to him, so he’s stuck in a situation he doesn’t want to be in because of the money.
I don’t think money should be your main goal. I think money should be a goal and you should have some metrics and income goals. I think freedom to live your life the way you want should be your main goal. Then the business comes on the back end of that.
What people often do is put the business on the front end and then try to work out the life thing later, which doesn’t work. I know this from employee life. Just to be very blunt about it, I made a very poor decision about the person I married. All of it was on me. I was working sometimes two or three jobs. Sometimes I felt like I had three kids, if that makes any sense. It created a lot of stress and pressure that I grew accustomed to in a strange way. That’s not a good way to live a life.
One of the things I see that a lot of people struggle with is a lack of focus. I believe in multiple streams of income. I really do. But I think you should nail down the first one before you go after the second one and the third one, and then the fourth one and the fifth one.
You’ve got to be able to handle a lot of stuff these days. You can’t just jump out there and build four businesses at the same time unless you’ve done it before. That’s a different kind of animal.
I want you to ask yourself this question. If you could live the life that you want, not this prescribed life that someone else said you should have, what would it be like?
When you’re designing your life, have you thought about the things that make you happy? I’m not talking about the things you’ve been told you should want or like. An example of that is for a while I didn’t own a house. People would say, “You’ve got to own a house.” I’d ask, “Why?” People would tell me, “It’s the best way to build wealth.” I would shake my head and disagree saying, “I have a business and that’s a better way to build wealth.”
Going back to lifestyle and living the life you want, since my business life isn’t predicated on driving a Bentley or living on the beach, I have time to do content marketing and build a tribe. People ask me how I do this stuff. You pick something. You stick with it. You put tons and tons of effort into it. You keep doing it. That’s how you build authority.
You can build authority in six months, but you will be working your ass off. The typical timeframe is about two years. Let’s say about six months to two years is what you can expect, with most people being at two years or more. I built authority on this channel in 12 months because no one else was doing it.
I was making all kind of mistakes. I was fucking up left and right. But, no one else was doing it. Now there are a lot more people in the video marketing space.
YouTube is hard. YouTube is very hard. That’s why I’m doing it first. Then I’ll do Facebook later. Content marketing is slow, but it’s more doable than all of this other stuff. When you get it, you can make it happen.
When you are doing your life plan versus your business plan, you’ve got to explore it. Honestly, it may take you a year or two to figure it out. You may have to go through five or six phases to figure out what you like. It takes work and time.
That’s another problem. People don’t put in the work. They want instant answers. Life doesn’t work like that.
Those are some of the things you have to think about. Let me give you a few tips. Number 1 – try as much shit as possible. Just do it. You need to explore life.
Another thing you should do is create a wish list of the things you want to do. Write down everything you think you want. Then start doing it. I’ll guarantee that some of the things on that list, you will decide you don’t want to do it.
When you are developing that business life, it is really important that it all dovetails together with your personal life. That’s just something for you to chew on.
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