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Before you can start a business, you’ve got to balance out. Part of the problem is people are trying to escape misery and make money. It’s the craziest thing.
I’m going to give you an example. I had someone who used to work for me. The person got an offer letter, right? If she didn’t like the money, she should have told me then. Instead, she waited six weeks and then told me it wasn’t enough money. Drama ensued.
If you want to really start to grow as a person and grow your income and business, you can’t expect to work only eight hours. You can’t be talking about coming out here and competing in the marketplace and be talking about benefit plans as a business owner getting things going. No. It’s not going to work.
We are going to go through this recession. This thing is about to drop in probably 18 to 22 months. In sectors, it’s already here. It’s not really prudent to throw money away you don’t have. How do you balance out if you want to be part of something that is really, really different? Consider attending Hustle Camp. The link is below. Essentially, the first part of Hustle Camp is about balancing out.
I’ll give you an example. I don’t have a car note. I don’t have credit card debt. From a cash flow standpoint, I’m really good. I plan to keep it that way.
This seems rare. If you try and start a business and you’re stressed out just living and surviving, it’s not good for your business. When I talk about balancing out, I’m talking about balancing out your money.
Balance out your cash flow. You might need to go out and get yourself a $3K car. You may have to do things like that to free yourself up and balance out your money and your mental bandwidth. If all of your mental bandwidth is going towards surviving, it’s pretty damn hard to thrive. That’s where a lot of people are and that’s what I’m going to discuss in Hustle Camp.
We’re going to balance out some stuff. You’re going to have a main hustle which is going to be your anchor income. Then, you’ll have two satellite hustles. When going to talk about things you need to do to make that happen.
Just to be clear about the expectations, you will not be watching TV. You need to be busy. You can’t call yourself a hustler if you are struggling.
I see people who are broke and they say they’re a hustler. No, you’re not. You’re a wannabe. If you were hustling, you would not be broke. That’s how that math works.
A lot of people try to turn the “new thing” into everything. You start this business and it covers all of your expenses. It pays your car note. I want you to think about this business like a baby.
Everyone has been a baby and had to go through the same steps. You had to learn to eat by yourself. You had to learn to go to the bathroom by yourself. You had to learn to walk. Your business is in that same situation and it can’t support you in the beginning. A business is like a baby, it eats cash and attention and you need to feed it.
What you have to do is create an anchor hustle that will pay your bills. Once again, reduce your expenses. You don’t want to be having crazy credit card debt. You have to be aware of your circumstances and situation. A lot of people are not aware of the deep “do do” they are in when they’re trying to start a business with all this baggage. Bills are baggage.
The thing you have got to do is to get real about the timeline. This is the thing that kills people. I know you see it on Facebook and YouTube. This guy or girl is just like you, then they find the magic jellybeans and then they are driving a Bentley and have a jet six months later. This is not realistic.
If you’re building your business, you want to segment your risks in terms of customers and income. Years ago, when we had that shit with eBay, 75% of our income came from eBay. When that shit went sideways, it was a heavy six weeks until I could figure something else out.
If you’re building a real business, you’ve got to control your income. You don’t want one customer that is 90% or 100% of your income. That’s dangerous. You keep that customer but you must amp up to get more.
This is what balancing out is. I don’t think anyone has ever said that. Some people are so stressed out from life that they’re not in a position to start a business. That’s the killer.
I’m going to walk you through what I went through. I was always a person that had a full-time and a part-time job. Then I got into a situation where I was thrown out of the system due to some relationship issues and divorce. I had always wanted to have my own business. I tried early on and it didn’t work out.
When I got to a point where I didn’t have anything to lose, that’s when it started to escalate. I started to make more money. I kept jobs though, because I didn’t know how to run a business. This was about a three-year journey. So, I did not go from a dude in the boarding house to a million-dollar business in a few weeks or months like so many people on the internet say they do. It took me years.
One of the things I had to learn was how to save. You need to have some attitude money. The more broke you are, the smaller that number can be. If you have no money in savings, $3K to $5K could be life changing. If you’re broke, you can’t be creative. That’s a big thing that holds a lot of people back.
Balancing out is sitting down and really thinking. You have to set goals. You’ve got to balance out because you’re not a machine, you’re human.
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