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Selling and marketing impact your life every day. There is selling and marketing that is so good that you don’t even know it is happening. Imagine if you could learn how to use these same skill sets, elements, and forces to benefit you and your family. Selling correctly is hard. It’s very, very hard. But, it’s a worthwhile endeavor.
The number one reason that you should learn how to sell is it will improve your future. Let’s say you totally suck ass, right? Either you can’t do it or you are afraid to approach people. If you start educating yourself on the sales process, your future will be brighter. You’ll make more money. You’ll be happier and your sex life will improve.
One of the things you should really look at is why you are afraid of selling. What is the big problem? What do you need to do?
The first thing you need to do to sell is to fall in love with your product. I used to sell cars a long time ago. I sold Dodges and Chryslers. It was a struggle. Then I started selling BMWs. I was the same person with the same abilities, but I sold more because I loved the car.
If you have a problem selling something, you’ve got to consider, “What’s the problem? What’s really the issue? Is it you or is it the product?”
Number 2 – You’ve got to think about what people really want. I say this all the time in terms of dating or hookups. Many guys will approach women with that they think the woman wants, with little regard to what she really wants. Sometimes women don’t know what they want. Sometimes they do know, but they won’t tell you. This situation requires the study of body language and psychology. Once you figure out what she wants, the results are amazing.
It’s the same thing selling a product to a customer. Everyone has hidden barriers. Everyone worries about making the wrong decision. For you to be a better salesperson, you must isolate, identify and address these issues.
Number 3 – Selling is not a bad profession. This is an attitude I deal with all the time on YouTube. Viewers of my videos comment. They say things like, “I just want you to work hard and provide good content and help me out.” They believe if I try to charge them money, I am scamming them and trying to get their money. They accuse me of not caring about them.
They expect me to work 20 or 30 hours a week making videos for them. Now, they have no problem going out and spending $100 on booze. No one mentions that fact.
These are the things people do. Get this book. I’ve mentioned it before. Predictably Irrational is a book that will help you in your sales education.
Sales education is a never-ending lesson. It changes. It evolves. You can never stop learning. You have to put yourself out there. You have to learn what you should be selling, how you should sell, and who you should sell.
Once you learn who you should be selling to and why, the selling process gets much easier. That’s the big conundrum. What many people do instead is create a product, a service or write a book first, before they figure out the answers to those important questions about their customers.
When they aren’t selling anything, they start questioning what happened. They didn’t do their research. They just slapped together a product and then wonder why it doesn’t sell.
The main question is, who is your customer. You have to drive that home. This channel is designed for men. The rough talk and the way that I think works with my audience. There is a growing number of women who come to the channel, but I never change my message to suit women, and I never will.
I have a mission and a purpose. You have to have a mission. You’ve got to have some principles. You have to have a moral compass as you put together your sales process.
Some people tell me, “I just want to make some money. I don’t have time to read books or work on my inner game. I just want to get paid.”
That attitude is full of fuckery and this is why. There’s no introspection. There’s no research. There’s no self-education. There’s no continuing education. People who think like this tend to get stuck. They get to a certain place and they can’t move forward. They work harder and don’t get the results they want and decide, “It’s just not working out.”
I was listening to this tape from Brian Tracy years ago. He had a very good number. He suggested that you invest 5% of your income into personal development and self-education.
Now, I’ll be honest with you. I haven’t spent 5% of my income on personal development. It’s more like 2% or 1.5%. The money you do spend will make a remarkable difference. If you can do 1%, it’s going to make a big difference. You’ll be exposed to new ideas and concepts.
Brian Tracy claims that the more you sell, the better you become. The more you get into it, the more fun it becomes. When you realize that what you are selling benefits the customer, it is easier to sell. You’re helping out.
Online, it’s a little different. Certain sales principles do not change. You still have to know who the decision maker is. You still have to appeal to the sensibilities of the decision maker. What do they fear? What do they hope to gain out of the transaction? Once you figure these things out, selling is not hard.
What’s hard is readjusting your mind to the things you should do to be a better salesperson. That’s why you should learn how to sell. Once you learn how to sell, you never have to worry about money again.
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