If you don’t want to read it, you can watch this video.
This is one of the emails I get all the time. I am asked, “How can I make 1k, 4K, 10K a month and not work that hard? And by the way, can you please answer this in a one sentence answer or something like that?”
I’m going to give you an answer. Start a business. That’s an answer. That’s a legitimate answer.
Unless your daddy is rich or you are well-connected, you are going to have to work hard. You are going to have to execute. You are going to have to do things that you currently are not doing to be successful.
I get these emails asking me to tell them what I am doing. They want to know the secret to my success. Okay. I’m going to tell you.
In July 2009, I made a decision to write a book. I drew up a plan and I did nothing else. I told people, I’m a writer. That creates accountability.
I felt like shit because I didn’t have anything yet. When asked, I explained to people, “Well, I’m working on it.” Everyone has heard that story. “I’m working on it.” It was important to me to get the book done and to say, “I am a published writer.”
I did nothing else. I actually worked myself into the hospital with this process. That’s how hard I was working. I was putting in 12, 18 and 20 hour days. At the time, I couldn’t write that fast. I’d get a headache just staring at the keyboard. That went on for a long time.
I remember one day it took me 13 hours to write 500 words. I’m embarrassed. I can do that in 10 minutes now. It’s a process.
When I say that, people get mad. I’m going to say a lot of people online are full of bullshit. Many people think that I am full of shit.
But unlike some of these other people online, when you Google me, you see books I’ve written. You see articles and 1140 videos. I have a track record. Whether you like me or not, there’s a track record. There are bad reviews and good reviews. There’s something you can research. That goes to the core of what I’m saying here.
There are many people who can’t fathom working that hard. They just can’t. It just doesn’t click.
I devoted myself to one thing for a long time. And now there are many people who want to have a YouTube channel. They want views and subscribers. That’s cool and a worthy goal.
I’m telling you, it’s going to take time. I had someone argue with me because they didn’t understand how YouTube works. All the channels I’ve seen with long term success weren’t doing that on “Day One.”
Gary V put out a video yesterday talking about his first 18 months. Not that many people were watching. He was actually losing money with his regular business to do Wine Library which he believed in so much.
You have people coming online and flashing money. They have a nice home. They have a nice car. They are talking to you about this system where you don’t have to work that hard. They are wrong. You will have to work that hard. You will have to work harder than you’ve ever worked in your life.
Hard work by itself won’t get it done. Hard work is just one piece of the recipe. There is another piece of the recipe which is more important. It is execution.
When you combine hard work and execution, you get crazy results. Looking back at July, 2009, I was working hard. But I was executing harder. Some of that execution fell flat and didn’t work. People laughed at me. People made jokes. I kept executing.
I executed so much that some people couldn’t keep up. People said, “Glendon keeps putting up all of these courses. Why doesn’t he slow down?”
I move fast because the world moves fast. Techniques I was using two years ago don’t work so well anymore. Change is constant in business.
I can’t embrace stories about how to build things from people who started off with a lot of money. It’s not the same challenge. They can’t help you start from nothing, because they’ve never done it. They don’t know about the building process.
The world doesn’t care about you unless you provide value. That’s the reality. How do you get to value? It’s through hard work and execution.
This is the thing. In the beginning, when you are working really hard, it’s probably not going to go the way you want. The trick is not to become demoralized to the point that you can’t continue to execute.
This year I had a lot of failures putting out products and testing them. The reason I test and execute so much, is because I will learn more in a month then if I acted in a more traditional manner and took it slow.
Some of the biggest companies were built as the result of a mistake made. Their main product came from an accident. My $25 Hustle product originated from a conversation and email. I decided to put it out there. I sent out the email and went to the gym. When I came back two and a half hours later, I had 35 sales. I was surprised. Because I was executing and working hard, I found that little gem.
Focus is key. What you focus on, what you build on will become your reality. What you daydream about will become your reality.
There are still many people fighting the race war and completely ignoring the class war. People of all colors, ethnicities, and religious beliefs like to hangout. Rich black folks, rich white folks, rich Jews, rich Arabs – they get along just fine. I’ve been at events and I’ve seen it. It’s a whole different conversation. The real war is class. I’ve seen it and it is going to continue to grow.
I acknowledge that there are barriers to overcome. Anybody who is black, white, male, female, gay, or lesbian can come online and sell a service or their own personality without a gatekeeper. No agent is required. It’s wide open. We’re just in the beginning.
HustlersKungFu.com and HustlersMindsetProject.com are online learning platforms. That is wide open right now, because it’s complicated. I love the fact that it’s complicated because that keeps the lazy, weak people out.
You can fuck up a lot. If you continue to execute, you will overcome your fuckups. But if you fuck up and do nothing, then you are fucked.
It’s going to take you time to build your internet company. It’s going to take 18 to 36 months. It won’t be pretty. It won’t be lovely. But if you continue to execute, you’ll win one day.
Don’t get mired down in politics, race and fuckery. I’ve done it before and it takes the bloom off your rose. It slows you down. It sucks you into mediocrity.
You’ve got to focus and work hard. Working hard includes research and learning from your mistakes. It’s out there. It’s available. You can make it happen and build it.
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