How to Double or Triple Your Monthly Hustling Income

How to Double or Triple Your Monthly Hustling Income

If you don’t want to read it, you can watch this video.

We’re going to talk about how to scale your business up and make more money and actually work less. Let’s say you’ve got your business up and running and you’re working 70 to 100 hours a week. In some cases, you aren’t earning any more money even with all the hours you’re working. In the worst cases, you’re losing money. If any of the above situations sound like you, continue to read this blog because I have a solution to your problems.

Let’s talk about your business. You’re working. You’re struggling. But for some reason, you can’t make any more money. You’re putting in more hours. You’re advertising more, but you’re stuck. You’re running your business like it is a hustle.

I know you should hustle to get your business up and running, but the same energy that it takes to start a business is radically different energy than it takes to grow or maintain a business. The problem is that many successful business owners don’t know how to scale their business. It is critical to scale if you want to move forward and be successful.

Let’s talk about the power of a referral. There are many people who talk about “word of mouth.” Referrals are extremely powerful. You must remember, that when you set up a system, it is not effective immediately. If you are caught up in a tactic driven business where running an ad or a sale to get immediate results is your idea of building a business, then you will be forever chasing your tail.

Now going back 100 days or so when I first started inserting an automated referral mechanism in my business, I’m starting to see fruit. This is the beauty of it. Once you begin it and you make it part of the corporate DNA, then each month, the referral base widens.

For 90 days, I’ve just been maintaining and building a certain level of discipline to keep doing this. As I discuss this, I’m talking to business owners. It is incumbent on you to put that level of discipline on yourself and spread it around your organization. If you don’t do this, you’ll become a tactic driven business again.

To grow your business professionally, you’re going to have to start automating and growing systems, processes and formats for automatic growth. As long as you’re pushing the growth using a tactic, you’re always going to struggle.

Let’s just say you have an advertising agency and you are a one-man shop. When is the last time you ask a client for a referral? When is the last time you ask a client for more business? When is the last time you followed up with a client who said “No?” Do you realize that 99% of salespeople do not follow up with a prospect who says “No?”

I’ll tell you a little story. When I was selling office furniture in 2000, there was this guy I called 38 times. I got his business on the 38th call. The first three times were friendly. Then it got contentious. It became a game for me to get an appointment with him. Finally, when he was in a jam because he was lied to by another salesperson, I got the business on call number 38. While this is an extreme example, I put that out there to show just how hard it can be to get business.

Things have changed a lot since 2000. The decision-makers are smarter and more insulated today. You’re going to have to be really diligent to get new customers. This brings up referrals as a good way to get new business. If you can get a new customer from a referral, why don’t you have a system in place to do that?

As I revamp this channel and blog, I’m starting to implement sales processes and systems. This is what you have to do to grow your business. If you’re going to be tactically driven, you’re always going to be chasing the newest shiny object. If you create a referral system and more company value, you will automatically embed growth in your company.

I sat one of my clients down who was interested in growth and told him what he needed to do was to call up all his past clients. I told him to say, “Hey, I was just thinking about you. I was looking at the last time we did business. Do you have any needs or do you know of anyone who can use my services?”

He did that and he made 180 calls in the first week. Then he did $70K in new business as a result of calling those old clients. It is surprising that people do not do this.

One of the things you have to understand is that when you are putting together your business, you have to start embedding systems immediately. A lot of people want to grow their business really quickly. In order to accomplish this, you need to start embedding automation and a referral mechanism. You also need an objection mechanism and a system to handle different important issues that impact your business. It is important to remember that growth isn’t an overnight scaling event. It is gradual.

The first system you need in your business is an automatic referral system. It has to be present in every transaction. It has to be present in every bit of copy. If you do this, you could potentially quadruple your business. I’ve seen it.

Many business owners don’t stick with the fundamentals. If you’re a business owner and you’re struggling, the number one problem is you don’t have any systems in your business. That’s not to say that this does not happen on occasion to all business owners. But, if you continue to feel overwhelmed every day, then you don’t have enough systems. After a certain period, you should not be feeling that way. If you are still stressed out and overwhelmed after a couple of years in business, or after 15 years of business, then you’ve created yourself a very, high-paying job, but you haven’t created a business.

By adding a referral mechanism to your business, you create a passive income stream in your earned income stream. This can literally double or triple your income without hiring another employee or spending more money on advertising. That’s how powerful systems, automation and delegation are.

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How to Get All the Money You’ve Ever Wanted

How to Get All the Money You’ve Ever Wanted

If you don’t want to read it, you can watch this video.

In this video, I’m going to tell you how to get all the money you want and more by doing this one simple thing. There are a lot of people out there who want to make money. They’re looking to create an income stream. They’re looking to take their business to the next level. They’re looking to buy a car. They need to pay for their kid’s education or for doctor’s bills.

But here’s the thing and this happened this weekend. There are people who are afraid of making money. Now, I’m going to give you a template here, to let you know if you’re afraid of making money. Here’s the thing, if you are afraid to ask for money for any reason, your chances of getting it are slim to none.

There are these people out there who think they know how to make money. Here’s a rule of thumb. If someone tells you how to make money and you know they don’t have any, don’t listen to them. Check their advice. Learn how to ask for money.

There are many different ways you can ask for money. Many people avoid asking for money. They don’t ask for the sale. They don’t try to close the sale. They just hope and wish for money to land in their pocket. That’s crazy stuff.

There’s a process. I’m going to explain to you why I’m making this video. This is Hustler’s Kung Fu. This information is for beginning entrepreneurs to give you guys the real advice, right?

Now, I had a comment this weekend. He said I shouldn’t be asking for love offerings. If you’re new and you don’t know, I don’t have any ads on this channel. If you like the content, I asked you to go below the videos and make a love offering of $5 to $5000. I’m asking for the money. Some people have a problem with that. They say, “It is unseemly.” “It’s below you.” “You shouldn’t do that.” “You’ve got money.”

I hit that person up with this question. “So, I’ve got money. Does that mean I don’t want more?”

Poor people have some really strange concepts about money. I know when I see that poverty mindset that is full of fear of asking for money. People say they aren’t going to ask for money. They insist they’re going to use this app. They’re going to use YouTube ads. Wait a minute. YouTube ads and Facebook ads are asking for money.

Here’s the thing. This has been scientifically proven. If you don’t ask, you’re closing rate goes down. If I didn’t ask for the love offering, my percentage rate would go way down. It works by asking subscribers, “If you like the content, subscribe to the channel.” It works for asking for all kinds of things.

But, if you’re feeling undeserving and you feel like you don’t need it, it is hard to ask for the money. If you think its beneath you to be a salesperson or marketer, your chances of making money are pretty slim. But many people have their fake narratives of how to make money.

It has been scientifically proven that if you continue to ask in the appropriate way, you quadruple your results. There are people out there who have good businesses and they don’t ask for money. They simply put marketing content out there. They put their product out there and people buy it. If they would ask for the money, they would make a lot more money.

I’m going to share something with you and it is not bragging or boasting. Since I have started asking for money as a love offering, essentially saying, “If you love the content, leave a love offering,” the money has exceeded my AdSense earnings. I’ve only been doing this a few weeks.

Now, this is another income stream. This is a revenue stream. If you can learn how to close sales on a basic level, you will learn how to close sales on a big level. I’ll give you an example. I used to sell furniture. I was afraid of the customer at first. I would come up with all kinds of activities to keep me off the phone and from asking for appointments.

After a few months, I finally got good at setting appointments. I had to learn to ask for the money. Money is not tight. There are people out there that are so scared to let a dollar go because they feel that a penny saved is a penny earned. I think if you spend some money and start asking for sales, the money will come.

You need to become a salesperson. If you want to start a business and to build something, learn how to sell. If you don’t know how to sell, you don’t know how to ask for the money. You’re not going to create a YouTube or Facebook channel that asks for the money. That’s how so many people lose a lot of money.

If you believe in your product or service and what you do, asking for the money is not so hard. But if you know deep down that you have a shitty product, it could be hard to ask. If you get in the habit of asking for money and asking for the sale, you’re going to be stronger and more successful.

There are people out there giving out great advice. Some people are giving out advice that is better than mine. But, they absolutely refuse to ask for any money. They believe, it is so unseemly. They’ll keep putting out their content and burning out while I’ll be asking for money and developing several different income streams.

So, learn to ask for the money. It’s a very simple thing in terms of the concept. Most of the folks here see my videos all the time. In the past few weeks, how often have I failed to ask for the money? In this video, I’m asking for the money eight times. I’m going to keep asking.

You should learn to ask for the money. It’s a simple thing. It may feel weird. It may feel uncomfortable. If you do this every day, someone’s going to say yes.

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How to Escape the Six-Figure Trap in Your Business

How to Escape the Six-Figure Trap in Your Business

If you don’t want to read it, you can watch this video.

Are you a seasoned business owner that’s making six figures and struggling to get to the next level? If you are, I’ve got a solution to your problem. Don’t worry, it’s very common and many business owners suffer from it. That’s why there are so many folks stuck at certain income levels. This is the blog that will help you move forward and get to the next level.

Let’s talk about people that are at the six-figure income mark who are doing at a minimum $8500 a month gross revenue. Where most people tend to stall out is at $8500 to $15,000 per month, then they find their business doesn’t really scale any more. You’ll hear people talk frequently about the fact that they are unable to grow past a certain point.

It is very, very hard to go from $0 to $100K per year. Congrats for breaking that barrier. Most folks never break it. Now, it is even harder to go from $100K per year to a million dollars in revenue and this is why. Once you get to a certain level, the business has to have systems, processes and employees.

Yes, I said the “E” word. You’ve got to have employees to grow. Many entrepreneurs who may be brilliant at what they do are not necessarily good managers. I’m going to give you an example of some stuff I am currently going through.

Recently, I’ve been growing one of my businesses and I’m also helping a client grow their business. I’ve made some very bad hiring decisions. Let me give you a little background.

I’ve hired well over 150 people for various companies that I’ve created and worked for over the years, with my last hiring decisions being about ten years ago.  Things have changed drastically. I don’t really understand how to deal with millennials.

In the past few months, I’ve hired five people and I had to fire three. That is not a good ratio. Right now, I suck at hiring. So, what I did is reach out to a friend who is a recruiter and one of my “good hires” that the people are going to be working with in the business. Now, they are both doing the interviews. We’ve also established a better filtering process to correct the problem.

I’ll solve that problem of not being able to hire because it is that important. What many people will do is walk away from it or continue to try to scale their business by themselves or by using freelancers. That solution will work for only a few people in certain businesses.

If you’re selling physical products or services, it’s not going to work as well as it does for companies selling digital products. I sell both. I sell digital products and consulting services.

Right now, my consulting service is growing very fast in comparison to the digital products business. I need to do something a little different. I’ve changed tactics and because of that I need to hire people. As rough as it is, I have to do it.

When you hire people, you have to create standard operating procedures (SOPs) and processes. What is a process? One of the people we are going to hire is a customer service representative for my clients. The person is going to have scripts to use on the phone. They are going to have stuff taped to their desk about how to perform in any given situation.

That is a system. It automates the work flow and empowers the customer service representative to make decisions to help the customer without having to put them “on hold” while they discuss it over with management. Sometimes there will be an unusual situation where this will happen, but on a day-to-day basis, that shouldn’t be the case.

You can become very rich without systems and processes, but it’s stressful. Once you get the systems and processes together, it is easier to scale. This allows the business owner the freedom to stay out of the day to day operations to work on growing the business.

I’m going to recommend this book. It’s called, Rework, by Jason Fried. You should get that book and read it.

You should do every job in your company, briefly. You need to have a clue about what each job entails. I’ll give you an example. One of the people that I had to fire was a graphic artist. Since I have an art background, I had a point of reference about how long it should take to produce art work.

I was able to do comparable art work faster than this person who was hired to take that workload off of me. But since I knew the specifics about the work required, I could communicate with the person. If you have no insights into that job, it can be challenging to hire a person and manage them effectively. This means the employee is in a position where they can really bamboozle you if they are inclined.

I’m not suggesting that you spend years in each position. A few good weeks will work. The experience you gain will be invaluable as you hire and manage people in the future.

You have got to have systems and processes in any type of business you have. You can have a window washing business with systems and processes. Even unsophisticated businesses benefit greatly from systems in place.

Recently, I had my carpet cleaned. The guy who came out really impressed me because it was obvious he had systems in place. When he came in, he explained what he would do. He assessed the work area and asked me questions. Then he looked for the rough spots and pre-treated the area. It worked out well. I will definitely use him again.

The fact that he came in and explained his process instilled confidence. Confidence generates referrals. Any business can do a few simple things to cultivate future business. There is always room for systems and processes.

One of the main reasons systems and processes are so important is for hiring and training purposes. They should be simple and easy to understand. By establishing processes, a new employee can be trained quickly and gain the confidence they need to do a good job.

You need to sit down and write job descriptions. It’s very important. Then, you need to create the systems and processes necessary for them to do their job efficiently.

One of the great joys of being a business owner is that you can set up your business any way you want. You can set it up around your personality. If you want to have dogs in the office, then you set the policy for that.

It is pivotal to the growth of your company that you start to establish processes and systems as soon as possible.

We’ll be talking about that stuff and a lot more on this blog and on YouTube.

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Firing People and Lessons Learned A Day in the Life of a Hustler

Firing People and Lessons Learned A Day in the Life of an Hustler

If you don’t want to read it, you can watch this video.

This year I’ve had to fire three people. It was the same thing in each case. Recently an article came out from one of the larger companies. I think it was IBM. They gave all these “work from home” employees the option of coming back in the office or quitting. If you need a job, that’s not a hard decision.

I’ve had similar problems. Here’s the thing. Everyone doesn’t have the personal discipline to work from home. It’s just a fact. Everyone can’t do that.

I think working at home has gotten a lot of buzz. People wondered what would happen with all the office space if the “work from home” trend continued growing. I even wondered if there would continue to be a need for office space. I was thinking like that. I drank the Kool-Aid.

The reality is people need structure. For many people, that means working in an office. It just makes a difference.

The first person I fired was a big surprise, because she started off really well. Then it got hanky due to an issue with pay. A long time ago when I had a job, when your started a new job, you assumed you had a week in the hole before you would get paid. I got pushback on that here and people wanted advances. Like I said, her performance was good. I knew that if I started giving advances it would bite me in the ass. I swore I’d never do it again.

We had a conversation and I thought we were straight. She had a project to do and I was just checking in because it was related to metrics. I noticed that in three days, nothing changed. I asked her, “What’s going on?” She said she was sick. Then some other stuff went down and the situation totally degenerated. I just fired her. Then I had two more employees do similar stuff.

I had an assistant who said she’s reached out to her and had not heard from her all day. This was at 8pm. No work was produced. They weren’t communicating. Then one of them had the audacity to say she had family coming in so she wasn’t working, but she wanted to be paid for those hours. I was just blown away, so I fired her. I didn’t pay either one of them for that week because they didn’t work.

That set the stage for me to get an office. Now I have two offices. A lot of work we’re doing is going to be project based, so there will be so many things going on at the same time.

Today I was in the office because I was delivering some furniture. One of the employees said they liked working in the office because that way they could bounce ideas off of each other. It is much easier to have those exchanges in person. It is much easier to do that in person rather than over email or the phone.

I know many people disagree and say everyone can work from home. No. That’s some bullshit.

I didn’t lose a client, but the shit looked bad because I was managing it. I said, “Hey that’s on me. I made a mistake.”

I don’t think some employees realize that when they’re fucking up, it impacts the whole company. It’s not just them fucking up. They’re fucking up a lot of stuff. It was really, really bad.

One thing I learned a long time ago is if you’ve got a problem and you need to fire someone, do it quickly. Don’t mull it over. For me, work was not getting done. Then people were lying and just throwing in erroneous timesheets. At that point, you’re committing theft. That’s an easy decision to make. It’s wild how many people are looking to get paid and make a lot of money when they’re not working.

I went ahead and I created a process. When you’re deficient and you’ve got some issues going on, that’s a structural problem. I’ve got a friend that’s a recruiter and my assistant who now do the front-end interviews. They do the weeding out and all this other stuff.

If both of them agree that the person is good, then they get hired. That’s worked out beautifully. I’ve hired people before, but it’s been ten years since I’ve had to hire anybody. It’s been a long time.

Hiring a virtual assistant (VA) is way different than hiring someone here in America. I think VAs can be extremely valuable, but once again, my business model has changed drastically.

I’m doing really big projects, long-term projects. One project is probably going to be three to four years long and it has so many moving parts that this is not something I can turn over to a VA. Even a team of VAs would not work.

I need people who are here that I can talk to. I made a lot of investments in the office. It’s really cool.

If you want to work from home, there are many businesses where you can do that. Going forward, I just decided that if you want to work from home you’re going to have to do some killer work. I’m also going to look at family structure before I approve “work at home” arrangements.

If you’re a superstar and performing like a Ninja, okay; you may get to work from home at some point. I haven’t really decided because in the last few weeks, so much has gotten done in the office. We’re going to keep doing this.

Working from home sounds really good. I’ve done it for a long time, since 2009. At the time, it was just me. It was creative work, doing videos or writing. I didn’t need a lot of space. I didn’t need employees. I have a lot of personal discipline when I work from home. Everyone doesn’t have that.

The possibility for freelancers and people working from home is there. The fact is that not everyone has the skill sets necessary to make that viable. So, it’s going to be very interesting.

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What Are You – Creator or Broker? How to Start Your Own Economy

What Are You – Creator or Broker? How to Start Your Own Economy

If you don’t want to read it, you can watch this video.

You have to ask yourself, who are you and what are you doing? Are you a broker or a creator? As you build your business, you have to know what you’re doing.

I am a content creator. I create podcasts and videos. There are 750 on YouTube and 630 invisible ones. There are 95 videos on the Hustler Mindset Project which are not like anything on YouTube. I also have 14 books.

I got started on YouTube in 2009. I was still pretty much in the reseller mindset. That’s something I did for well over a decade. From selling office furniture to selling home furniture to buying storage units to buying estates, I would buy stuff and sell it to people. For a longtime that was who I was. Being a content creator is something I always wanted to be. Call it a dream deferred.

We don’t do what we do for money. There is always an emotional hook. There is an emotional attachment to everything that we do. It’s larger than money.

There are people in my circle who just can’t understand. They don’t understand why I would give up all that money to make videos and write books. I do it because it makes me happy.

I haven’t been this happy in a long, long time. So, happiness is a form of currency. It’s a form of wealth, like health, mental stability. In my wealth tree, so to speak, there is happiness, personal fulfillment and purpose. Money is like four or five. It might even be five or six, because there are other things before that.

The life that I am living is one of intent and purpose. It didn’t just happen. It came about because I set some goals for myself and they were realized.

When I first joined YouTube, there were only 35 or 40 people operating in the reseller space on YouTube. Some had really good videos. The reseller community was really small. I realized it was wide open. So, I just cranked out the content. The first year I made 200 videos. Some of those videos fell flat. I failed a lot before I succeeded.

Many new people don’t want to go through that process. They’re like, “Fuck that.” People are buying subscribers. People are going to Fiverr and getting false likes. Long-term, that shit’s not going to work.

I was a broker for many years. As a broker, you look for situations you can exploit. Say you’re doing Amazon FBA. You go to Target and you see this toy for $10. Then you pull out your phone and see that the toy is selling for $90. There are ten of them in stock and you buy them all. You’re going to buy all ten because you’ve just realized $1000 profit for $100 spent, minus taxes and fees. That is what a broker does.

You are looking for opportunities because they are everywhere. As a broker, you seek out opportunities to exploit them for profit. As a creator, you create your own opportunities. I’ve gone through that change and am now a creator.

I still flip stuff on the side, but resale has taken a backseat to being a creator. When you’re a creator, you’re the factory, you’re the distribution system, you do everything. Because you do everything, you get most of the profit, depending on how you do it.

Whether you’re a broker or a creator, you’ve got to own your market. Make some mistakes. Lose some money.

By not losing money, you actually lose money because you are circumventing your learning curve. You have to go through the process. You have to figure out who you are. Once you figure out who you are, it becomes easier to design systems and processes to make yourself better.

As long as you remain undefined and you’re just a “Get Money Hustler”, you are Boo Boo the fool because you’re not building any experience. You’re not increasing your knowledgebase. You’re just running from one thing to the next because you are stupid. If you were smart, you’d realize you’ve got to get good at something.

Now let’s talk about income potential. The income potential for brokers could be in the billions. There are companies out there that buy other companies and pull out the fat and make them real lean. They sell them or make them run tighter.

You can make billions being a creator, but there are very subtle and salient differences. I’m going to discuss George Lucas to talk about this. George Lucas created the Star Wars franchise. Star Wars has made billions of dollars for people for decades. As a creator, George Lucas made more money in a two or three-year period than he did in the previous 30 years.

When you are a broker, there are a lot of people in your food chain. When you are a creator, everyone in your food chain is under you. Creators create the food chain. As a broker, you are part of an existing food chain.

There’s a lot of power as a creator. By being a creator, you not only make your own money, you run the show. One of the biggest needs that human beings crave is control. Control is huge. Having the ability to control your work schedule, your hours, your income and who you work with is what happens at the creator level.

As a broker, frequently you are working with people you don’t like. As a broker, it’s not about your universe. It’s about the deal.

I’m at a point, if I don’t like you, I won’t work with you.

As a broker, you are really at the mercy of the marketplace all of the time. You are at the mercy of the marketplace when you buy things and when you sell them. Things are moving so fast that you could buy a product in January and it’s worth $50 less in March. You see this happening with many products. Based on these developments, it was easy for me to decide to be 90% creator and 10% reseller.

I see markets all over the place that I can exploit on the creative side which people aren’t addressing. Based on things that are happening, I will quadruple my income in the future. I could not do that in the resale business.

Why do so many people move from brokerage from creation? It is easier to be a broker. You don’t have to have a lot of commitment. You don’t have to have a lot of money. As a creator, you have a lot of skin in the game.

I can have a much longer career as a creator then as a broker. It is stressful being a broker because of the dynamics of market change. There will be some people who will disagree with me.

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Quantitative Hustling – The Metrics of Money

Quantitative Hustling – The Metrics of Money

If you don’t want to read it, you can watch this video.

A lot of people are suffering. They are hurting. The economy is only getting better for certain people. These are my thoughts on the subject. We are in the midst of a fundamental  change that is creating displacement. If your job can be done by an algorithm, you’re in trouble at some point in the future. The future is coming fast.

I believe if you’re not a business owner and you have a job, at a minimum you need some type of side income opportunity. That will teach you business skills in case your job says, “See you. I wouldn’t want to be you.” Pink Slip City.

Harvey MacKay wrote a book a long time ago, Dig Your Well Before You’re Thirsty. I’m seriously encouraging you to start some business and get some income coming in to develop those skills. What’s going to happen in the next 10 years is going to be pivotal for a lot of families in America.

Enough of the doom and gloom. On the other side of that dark coin is a really shiny side. That is opportunity. There are so many things that you can do that it is unreal.

There is actually a return to quality. There are small boutique firms that are creating really nice goods here in America. People want those goods because they are getting sick and tired of cheap shit. I’m not talking price. I’m talking price, quality and performance.

I’ll give you an example. When I first started on YouTube, I had a Toshiba laptop. At the time, it was a top of the line laptop. The problem was that the laptop could not handle the rigors of three or four videos per day. It would get so hot that it would just shut off.

I reached such a pain point that I ended up spending $3500 on an Apple laptop with the I7 chip, maxed out RAM and a few other goodies. That was two years ago. I haven’t had a problem. I can render a video on that laptop and surf while emailing and uploading a video. It was a quality computer. This prompted me to buy another MAC. I’m going to buy another one this year. Why? Quality.

One of the things I noticed out there is a lot of people’s hustle is almost job based. It takes a supreme, almost maniacal amount of effort to get most businesses off the ground. Some people create something really hot or snazzy and it takes off on its own. That’s atypical. That’s why those stories are so juicy. They aren’t normal.

Most businesses take so much effort to really start rockin’ and rollin’ and then people are butt hurt after four months, six months, or maybe a year when things aren’t really moving. My first five businesses were turkeys. The lessons I learned were priceless.

You have to understand. You have to qualify your hustling. You will have to put in so much time and effort for a few reasons. Number 1 – You don’t know what you’re doing. That’s a good thing and a bad thing. Since you don’t know what you’re doing, you’ll make mistakes. You’ll get past that because the path of mistakes are what I call the Hustler MBA.

People learn so much. Don’t be afraid of it. Grit your teeth. Put your head down and keep moving.

Remember that your business performance is not wedded to your bill payments. That’s one of the biggest lessons I have to break to entrepreneurs. So what if your mortgage is due on the first and the car payment is due on the eighth. So what.

Your business may not be mature enough to handle all that. It doesn’t mean it’s not a good business. It doesn’t mean it won’t be a good business in the future. It does mean it’s not big enough to do what you want it to do.

Usually you want the business to do that because you waited until the last minute to start the business, because you got the pink slip. Instead of digging the well before you were thirsty, you were thirsty like a Mother Fucker. The next thing you know, you decide to get a job or you move in with your mother.

When you start a business, you have to know what your numbers are. That way you can tweak them to get the results you want. Here are a few tips.

When you start a business, you have to put it on a six-month growth plan. Whatever you’re doing right now, multiply it by four. In six months, multiply that by four again. Will this stretch you? Yes, but you will not be broke. You will have money.

We live in a culture where people expect massive results. That’s why I say, take what you’re doing right now and multiply it by 4. Let me give you an example. If you are currently putting 100 items a week on eBay, then you need to put 400 up next week. Then in six months, you’re going to put 1600 items on eBay. Then in six months, you are putting 3200 things on eBay. In six more months, you are up to 6400 items a week.

At this point, you are forced to grow. You need to rent space. You will have to set processes in place.

For pickers, if you go out to garage sales, increase your budget. Get it up to $1000 a week. Buy some better-quality products. I want you to think about this. If you spend $1000 and earn $1000 dollars each week, you are making $4K a month profit.

That’s not super money, but it’s livable money. Whatever your buying budget is multiply it by four. Six months from now, multiply it by four again. Then six months later, multiply it by two. If you push your business that hard, your money problems will disappear.

The more people you serve, the more money you will make. It’s that simple. Until you serve more people, your money will be fixed.

Instead of thinking how can I protect myself and not spend much money, you have to change your thinking and figure out how you can spend as much money as possible in the appropriate channels. Know your markets. Know what’s selling and buy as much of it as possible.

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Why Starting a Business Online Is So Hard

Why Starting a Business Online Is So Hard

If you don’t want to read it, you can watch this video.

It’s an interesting day today. There are so many people who want to start a business online, and they struggle. They’ll create a website. They’ll buy all the books. They’ll do all this stuff and continue to struggle. There’s a reason that it is so hard. Many people are not grounded in business principles. I mean it is hard.

You’ll hear these words. “What’s going on with Facebook ads?”

Let’s talk about the business principles that you need. Sales is key for success. I’ve been saying this for nine years. So many people don’t want to do it. If you learn how to sell, you will change your life. Many people are just avoiding doing that. They don’t want to do it.

The first thing you have to do before you sell anything to anybody is to get attention. The second thing is you have to get them to believe in you. The third thing you have got to do is get them to trust you. It is becoming harder and harder to do that.

I think everybody should start an offline business first to start getting skill sets that will help online. Let’s get back to the whole parallel. If you suck in real life endeavors, why in the hell do you think you’re going to become a beast online?

The same skills sets are used. What putting your business online does is allow you to scale your business much faster and more efficiently. The real core skills don’t disappear. You’ve still got to get them.

In 2009, I started a YouTube channel and I didn’t know what I was doing. I started a blog and I didn’t know what I was doing. But, I knew how to sell.

There is so much discussion about Amazon and eBay. Many people start with those platforms. What Amazon and eBay does to you is create this situation where you feel you can’t do anything else. You become co-dependent on them. It gets really, really crazy. Start that business. Get those skills. You have to do it.

Going back to the example of me. I did not know what I was doing on YouTube and my blog. I was learning “on the fly.” What did I have to help me? I had business experience. I knew how to sell. I knew how to market.

When I say offline business, let’s talk about Mack Daddy Media. It’s a consulting firm. I use YouTube to bring people in and I do a lot of work offline.

You can have a website. This is one of the situations that will be solved very soon. When we hire people and they want to go to the website, Mack Daddy Media doesn’t really have one. People aren’t sure what to think about that.

Sure, I could throw some bullshit up there. But, I have a vision for that website. You know what? I got clients for that business without a website. So, in my mind; I need a website, but it’s not a top priority. What’s a top priority – getting sales and making money.

I have pulled back from what everyone else is doing. I went to this really good video marketing conference. It was all week long. It was really good.

After sitting down with myself, I realized I was trying to create something I didn’t really want to do. I realized I was trying to create something I wasn’t really good at while ignoring what I know how to do, which is what a lot of people do.

With those business skills I have, I can make a lot of money without YouTube. I could make a lot of money going out and selling stuff on Craigslist and build a resale business. Do I want to do that? No. I don’t want to do it. It doesn’t fit with the long-range vision I have for myself of how I want to remembered when I’m dead.

I have a list of shit I want people to know, like he wrote this book. He created this. He created that. When you have a resale business, when you’re gone nobody notices it.

I didn’t know any of this stuff and I had to learn it. I knew how to sell. I knew how to setup a sales process. Now, where did this come from? Selling office furniture and Craigslist. I don’t know how many ads I’ve written for Craigslist. I had 8000 plus sales.

I advise you to start a business locally in your circle. You will still get the experience. Just do that. So many people are trying to skip over this step.

In the beginning, I made so many mistakes. Even so, I made money because I knew how to market. I know so many people that have the best websites. They know all the stuff about Twitter. They’re good on Facebook. Yet, they’re still living with Mom and Dad.

I can sit down and talk with someone who started a business and get a feel whether they will make it or not. If you start an offline business and spend 90 % of your time on sales, you will make money. Typically, people spend 90% of their time on the vision and the mission statement. They fantasize about what they will do once they make money. Remarkably, a small amount of time is given to sales and marketing. People act like this stuff is just going to happen.

Starting small is starting with your inner circle of people you know. When you make your mistakes, your mistakes will be smaller. It will be a smaller pool of risks, because you’re not that big.

When you are an online person it gets wild because in your mind, you know how this works. Everybody is not real comfortable with this online thing just yet. It’s really, really crazy when you think about it. That’s why there is so much room to grow, because so many people look at this as a joke.

If you go through these trials and tribulations about how to sell and how to start a business, then you’re going to put yourself so far ahead of everyone else. I’m talking about people with money. Just because you have money and want to start a business does not mean it is going to be a success.

If you want to make it as an online person, you need to learn how to sale. You need to immerse yourself in the sales process.

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Self-limiting Beliefs – How They Hold You Back – Putting a Ceiling on It

Self-limiting Beliefs - How They Hold You Back - Putting a Ceiling on It

If you don’t want to read it, you can watch this video.

Really think about what you’re doing with the rest of your life. Think about whether there is a ceiling placed on your success. I have noticed that there is a dichotomy between men and women in relation to goal setting. Sometimes men go way too far and women don’t go far enough.

This client that I am working with is a female. She said something that pissed me off. She said, “Well, that’s good enough for me.” I asked her, “Why the fuck are you putting a ceiling on your goals?” She got quiet.

I asked her, “What are we doing here?” “Why are you saying that is good enough for you?”

Have you ever heard people say, “I don’t want much” or “That’s good enough.” Why in the word are you putting limitations on certain aspects of your life? There doesn’t seem to be any limit on bullshit or Facebook. You can get that 24/7, 365 days a year.

Something that makes your heart go pitter, patters and that takes you to another place mentally usually scares the shit out of you. People say, “That’s good enough.” “That’s too much for me.” “I just want a little bit.”

That’s like being at an All You Can Eat buffet and saying just give me one of those prawns. That’s all I need. I know I can get 30, but I’m only going to take one because I don’t want to appear greedy. People think, I don’t want people talking about me saying I’m eating too much.

I have a task for you. I want you to sit down and think about all the times you’ve said, “Oh. That’s too much.” I’m not talking about price. I’m talking about something that you wanted, something that you craved where you said, “No. That’s too much.”

I started thinking about it. I asked my client, “Why do you feel you need to limit yourself?”

She said, “I don’t know.” We talked. I got real personal and asked her all kinds of questions. I asked her, “What’s your religious background?” It wasn’t religion. Then we hit on it. One person in your family tree can fuck up your life.

She had this aunt who always said, “People just want too much in life.” This is the key. She really liked that aunt. People tend to gravitate toward information and opinions from people they respect and appreciate, even when they are wrong as fuck. They treat it as gospel.

One of my uncles who is a good dude did something similar. When I told him I wanted to be an entrepreneur, he said, “Black folks don’t have that kind of intellect.” I was eleven. Fortunately for myself and my future, I said to myself, “Fuck that shit.”

But it was a battle because when you deal with someone in a position of authority and you respect them, it resonates with you. You’ve got to be really careful what you tell your children. I think I spent about a decade regurgitating my upbringing.

If you cling to certain things, even when there is evidence that it doesn’t work, it’s not good for you. Because of habits and social sanctions, you’ll keep on with it and be miserable, wondering why your life isn’t getting any better. I’ve seen this too often.

When we talked about my client’s aunt, she said she was a nice lady. I said, “Look, I am not going to insult your aunt. I will say this – many people feel it is better to downplay their wants and needs versus going through the pain of realizing they may not be able to get those things based on your current situation.”

For some people, that can cause them to go a little looney. People say things like, “I’m a good person.” The universe doesn’t care if you’re a good person. The universe cares if you’re a functional person and you contribute to society. That’s why so many people get capped and run over. Bad shit happens to good people and good shit happens to bad people. It’s where you are in the food chain that determines a lot of those results.

Speaking of the family tree, I was having a conversation with a friend because I had to embark on changing my family tree. When you see that shit is wrong and that it doesn’t serve you well, many people just sweep that shit under the rug.

I refuse to do that. Once again, you have to be careful what you tell your kids. One of the things I’ve noticed is some families foster a level of dependency because they don’t know how to promote independence.

There are times this type of situation is understandable. If you are a parent and you’ve never moved out of the family home, you can’t give your kids that example. It took me awhile to understand this type of circumstance.

When I look at myself, I don’t think of myself as remarkable because I went through a lot of shit. If I were remarkable, I reasoned that I should not have gone through all of that shit. I look at myself as a WIP, or a Work in Progress. Every day I get a little bit better. Things become a little clearer.

When I was growing up, one of the things I heard was that I was high-minded. Because I had big ideas and used to read National Geographic, I was told this. I remember saying, “I want to go there,” when I was looking through the pages of the magazine. I was told, “You’re just a poor little black kid. Your little black ass ain’t going nowhere, boy. Stop dreaming.”

I was also told, “You need to get yourself together and prepare to go to work in the steel mill or go ahead and do that mine thing. You can get one of the men to refer you in. That’s pretty much what you’re situated for.” I heard shit like that. I really did. I said, “Nooooooo!”

A lot of times, you don’t see this stuff as harmful. The thing that drives people crazy is that there is no malicious intent. When we think of harmful, we think of something malicious.

It all starts with a choice. Placing limits on yourself before you set out is very counterproductive. I have a question for you. Do you feel you need validation and the approval of others to be successful? Have you ever placed a ceiling on your life and said something like, “That’s good enough for me.”

If you’re doing your best, you’re going to seek counseling. You’re going to read books to become unfucked up. If you’re doing your best, you will acknowledge that you’re fucked up, which is a problem for some people. I was fucked up once, exceptionally fucked up.

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How to Create a Business You Are Proud of and Make a Lot of Money

How to Create a Business You Are Proud of and Make a Lot of Money

If you don’t want to read it, you can watch this video.

Today we’re going to talk a about how to build a business you are proud of. We’re going to talk about the difference between a business and a hustle. Let’s get into the meat of the matter.

What is a business? A business is something that makes money whether you are there or not. If your hustle does not fit that criteria and you’ve got to always push and grind and hustle to make money, you don’t have a business. It’s not necessarily a bad thing, but it’s very different.

We do have a hustler here. She has to get to the airport, but first she’s going to tell you about her hustle.

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Verlyncia explains what she does.

What I do outside of Hustler’s Kung Fu is a lot of reselling. I am currently putting together a line of clothing that’s going into production which is kind of intense. I don’t know any other business besides clothing.

Everything I have done in the past revolved around retail in some shape or form. I sold luxury goods at Gucci. All I know is clothes. I know how to sell clothes. I understand clothes. I use eBay. I use Depop. I use this app for men called Grailed. They sell contemporary clothes. It is a really nice platform for men. We sell a lot there.

In terms of my hustle, I’m going to give you some information about what my typical day looks like. I wake up at about 8am or 9am and do all the work I’m supposed to do in operations for Hustler Kung Fu. Then I come in here and do the live stream.

It was Human Resources at one point, but now it’s the live stream. After that, I’ll shoot product that we’ve got or extra inventory. I’ll put the product descriptions up on eBay or Depop sometimes, depending on what the product is.

The majority of it is going up on Grailed. I have to make sure the product descriptions are there and that the items are priced accordingly. After that, I make sure the overhead is met.

Then it is time for me to package and ship out all the sales before I fly out on the weekend to do other things. When I went to Los Angeles I went sourcing for fabric and looking for one-offs. I also look at production and things online.

There are a lot of things I’m learning. I’m not doing it all by myself. I have partners. It’s been an intense trip. My days are kind of crazy. So, it is a hustle. It’s not really a business because it can’t function on its own.

I sell higher-end contemporary brands. The price point starts around $200. And goes up to $1000 or $2000. That’s basically what it is. The one-offs are rare. They are things I might have picked up in other companies. I travel a lot.

If I go to Hong Kong, I pick up things. There are things that are only produced in Asia that you’ll never see in the states. If I get something rare, I know for a fact I’m going to turn a profit on that.

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Glendon continues.

Life gets crazy with these live streams. We had some technical difficulties. Sometimes weird things will happen. The sound will say, “I don’t want to work today.” It’ll happen.

Let’s get back to talking about a hustle versus a business. A hustle can turn into a business. I’ve done it before.

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Question: (for Verlyncia) Do you buy in bulk wholesale?

Answer: I buy wholesale. When I buy wholesale, I’m not getting it from China. I’m getting product from going to trade shows like Agenda, Magic and Vegas in August and February. Sometimes I might also go to Long Beach. Additionally, I carry regular brands like the ones you find in Barney’s and Bergdorf’s.

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Question: (for Verlyncia) Do you have a website?

Answer: Not right now. I will share that with you when I get the website up. As of right now, the stuff is on Grailed and eBay. On Grailed, my items are posted under lilvee37. On eBay, our stuff is under haygar337. The stuff I’m carrying is one season older. I’m able to get clothes at a deeper discount than wholesale because I have established relationships. I have a presence in the fashion industry. It’s a little different when you have strong relationships. You can finesse things a little bit.

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A lot of people are getting into hustle mode and creating a hustle business or a lifestyle business. Many of them are struggling. They can’t figure out why. You’ve got to understand what you’re doing before you create it.

What do you need to do to turn a hustle into a business? I’m helping someone right now turn a hustle into a business. It’s a struggle because as a business owner, you are in a position of delayed gratification. You’re always waiting to get your money.

You’re going to need a legal structure too. For hustlers, you have to go “on the books” to become a business. This is scary for some people and slows your money down. The person I’m helping who has built a multi-million-dollar hustle has run into all kinds of problems. For instance, they had cash to buy a house, but the owners would not sell it to them because of the “cash factor.” They wouldn’t do it because they thought it was crazy stuff.

For those that plan on buying a house, you need two years of tax returns. Even if you’re paying cash, they want verification from the bank that you pulled it out of the bank.

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Question: How do you market junk removal?

Answer: Craigslist. If you’re trying to get scaled up really fast, use Craigslist. To build a marketing machine, you need to be on Angie’s list and Craigslist. You need referrals.

Question: How do you find paying customers for a Pharmacy Technician trade school?

Answer: If you want to sell that stuff, you have to become an authority in that niche. Pat Flynn did a blog about lead certification. That’s “green” energy and “green” buildings. He did a blog and passed the test, then created a digital product. That’s how he created his claim to fame. You’ve got to do something like that.

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Question: How do you determine what percentage of your money should go into marketing your business?

Answer: Market as hard as you can for free before you spend any money. This is why. You’re out there spending money on ads and you don’t know your customer. You’ve never talked to your customer. You don’t know what they like. Creating an ad that will convert well will be pretty hard until you have some feedback to use.

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Forget About Amazon Buying Whole Foods – Focus on Your Business

Forget About Amazon Buying Whole Foods – Focus on Your Business

If you don’t want to read it, you can watch this video.

Today we are going to talk about Amazon buying Whole Foods and people losing their mind and going crazy. I’ve been getting all these questions. Check out our products. If you see something you like, make a love offering.

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Let’s jump into the subject of Amazon buying Whole Foods. I shop at Whole Foods. It’s totally different than shopping at Walmart. The people who shop at Whole Foods are radically different from the folks that shop at Walmart.

I’m going to tell you why I shop at Whole Foods. I go there because I can get in and out quickly. They have a huge selection of the healthy foods that I like in my quest to be healthier.

Every time I go to Walmart it takes me five or six minutes to park. Then I go in to get what I need and I’ve got to wait five, six, seven, eight or ten minutes to check out every time. My big fear is that Amazon will jack up Whole Foods.

I saw the preposterous post that Amazon’s going to put Walmart out of business. Walmart sells four to five times more stuff than Amazon does. Amazon is not putting Walmart out of business. They both have unique competitive advantages. Amazon is the biggest online retailer. Walmart is the biggest physical retailer.

Walmart has more money in the bank than Amazon. Amazon is good at what they do. They own the online space, but they can’t beat Walmart at their game.

Walmart has been making money for a long time. My money is on Walmart. I look at the numbers. In 22 states, Walmart is the largest employer. Amazon’s got a long way to go before we can talk about Amazon killing Walmart.

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There will be a lot more content. Go below. Be sure to subscribe to Mack Daddy Media. Be sure to subscribe to Rich Self-Published Author. Be sure to subscribe to I am Cameron.

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Here’s another fact to consider for all the folks cheering on Amazon. Amazon acts and operates much like Walmart. You know how Walmart will move to a town and put all those Mom and Pop businesses out of business. What do you think Amazon is going to do to all those smaller websites that are not selling  certain kinds of products and don’t have a rigorous customer service program?

We the consumers will be winners. The prices are going to come down. Walmart wants to be the lowest price physical store. Amazon wants to have the lowest prices online. For the consumer, it’s going to be great. But, for the worker, that’s going to be jacked up. Both Walmart and Amazon have a lot of ethics and worker lawsuits. It’s going to be interesting.

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I see a big shakeout on YouTube because the easy AdSense money is gone for many channels. I never relied on it. It was never a big part of my income stream. I think the best I ever did was $2500 in one month. AdSense fluctuates wildly.

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One of the reasons I tell people to forget about Amazon buying Walmart is because most of us including myself are never going to build a business that is even as big as Whole Foods. I’m not saying, “Don’t be inspired by that.” But what I am saying is to focus on what you can do where you are.

Let’s say you do $280K a year. That’s private school for your kids. In most parts of the country, you can get a great house with that. You can plan for your retirement. You can have a nice home, a second home, pretty nice cars and money in the bank. The thing to remember is you’ve got to get to that level before you can get to the mega level.

So many people are trying to get to the mega level and they’re looking at these stories. What is important to remember about Amazon is that Jeff Bezos kept spending all the money on the business versus taking a profit. He did that to grow the company. It worked very well for him. That’s what you have to be able to do to build these huge companies.

I think online potential is unlimited. As the millennials age out and these people who have always shopped on the phone become a major purchasing force, online sales are going to increase. It’s going to be interesting.

One of the things I did was to stop looking at the bigger companies and comparing my business with them. It’s a different animal. It’s like a Peewee baseball team going up against a Pro level team. It’s that different. I don’t even look at these things anymore.

Question: Where can I find your hiring ads?

Answer: Go to the Atlanta Craigslist and see if you can figure out which ones are ours. We are developing a process. We’re going to start inviting people to see what we do because this is some weird shit. A lot of people don’t know a YouTuber. The ones who do know a YouTuber are kids.

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Question: Does your motivation ever dip? How do you get it back?

Answer: I’ll start off like this. When I was living in the boarding house and when I was fucking homeless and shit, anytime I feel slack, I just think about that and I have instant motivation.

I think part of the problem is a lot of you don’t know what is out there. Some of you have some serious fallback where you can make the absolute worst decisions in the world and you go move in with mom and dad. I mean, I’ve never had that.

Actually, my mom did say I could live with her, but I did not want to live with her because she was like a drill sergeant. I chose homelessness over living with her.

Finally, my advice to you is to read about Amazon buying Whole Foods and then forget about it. It’s not going to put money in your pocket.

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