Don’t Be Homer Simpson F#@# the Common Man

Don’t Be Homer Simpson F#@# the Common Man

If you don’t want to read it, you can watch this video.

Today in this video, we’re going to talk about why you don’t want to be the common man. There’s a problem. There are too many common people. You need to be uncommon. I’m going to talk about why I’m going in this direction and how it is going to help you.  

There are a lot of people defeated before they even start. You are not going to be successful overnight. That is the problem for the common man who expects to go from unsuccessful to successful without putting in the hard work, dedication and commitment.  People want to skip over the work. But, you have to give before you can get. This is a lesson many people need to learn.

The problem is that people are looking for something cheap and easy and that is very common. When I made $250 week, I paid $114 for Earl Nightingale’s course, Lead the Field. So, I spent roughly 10% of my income on this course and I was poor at the time. In order to move past the Homer Simpson syndrome and the common man’s plight, you are going to have to do uncommon stuff. You are going to have to change your priorities.

Let’s talk about going to Houston. SO many of the “moist” people balked at that video never considering it as the true opportunity it is. Watch the video if you haven’t seen it.  It’s going to be hard. You’re going to see stuff that’s going to break your heart. It’s not going to be easy, but if you do it and you invest your time, heart and money; you could be very wealthy in five or six years.

For the complainers out there, you need to sit down and ask yourself if you want to be common. Common isn’t pretty. Common gets screwed over every day of the week. Common is mistreated. Common is arrested by the police. When you’re trying to build a business, you can’t be weak. When you’re trying to do something extraordinary, you can’t be common or you won’t make it.

Some people are afraid of success. If you are a member of the “moist” parade, you probably are. Success demands that you be responsible. If you’re moist, you don’t want to be responsible. You just want to drive your chick’s car or live up in your parent’s basement.

Here’s the truth. If you’re inexperienced at starting a business, chances are you will fail. There’s nothing wrong with that. If you’re moist, you’re going to stop at the first sign of a problem. You’re not going to continue going forward. It’s one of the saddest things I’ve ever seen.

If you don’t change your attitude, you’re going to be in a world of hurt in the near future. You need to read this book called, Upside. It explains the way things are going to change in the future. Read it and it will blow your mind. According to the book, manufacturing is coming back because of technological advances. It won’t be like it used to be.

Essentially, in every generation, so much changes. You hear people say, “Things haven’t changed.” That’s bullshit. Things change every generation and every decade.

As a man, it is your duty to lead. This isn’t to say women are stupid. This isn’t to say women are incapable. There is a reason you are bigger. There is a reason you are stronger. There’s a reason for that. It’s been like that since man has been man.

Increasing your income does amazing things for your life, for your credit and for your love life. But, you can’t just make more money without laying the foundation for money management. You have to learn how to budget too. If you don’t prepare your financial foundation and change the way you think about money, then your old bad habits will get in your way with the new money.

This is bigger than you. If you start managing your money properly, your kids will see you do this and they will inherit it from you. They learn more from what you do than what you say.

Success isn’t easy. Stop looking for the easy way out. Stop looking for common man solutions. The common man has less options. When you have less options, people treat you a certain kind of way. Your kids will do it to you. If they see your wife talk down to you, they will talk down to you too. That’s the way this world works.

Part of my frustration is I can only give you guys the information. I can only point you in the right direction. For those of you who choose to buy a product, I can give you a blueprint. But, at the end of the day, you have to do the work. The work isn’t easy. If the work was easy, everybody would be a millionaire.

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Why It Is So Hard to Start a Successful New Business Why Smart People Are Poor

Why It Is So Hard to Start a Successful New Business Why Smart People Are Poor

If you don’t want to read it, you can watch this video.

I’ve been doing a lot of research lately, talking to people, setting things up. I’ve noticed there are many smart people who are broke. I noticed this lady posted that she had an IQ of 159. I believe that’s genius level. But she said these words, “I’m poor.”  I started thinking to myself that I don’t consider myself a genius, but I’m not poor. I started to think about this and I started to connect some dots.

There is this person on Facebook who has a business and they talk about all the money they make. They were offering to train people. Some people were laughing at them because every time they would ask a question, they’d say, “I’ll tell you for $5000.”

This person has put out at times that they were broke or their business wasn’t doing as well as one would assume. I started thinking about it. There are a lot of smart people out there who are failing. It made me examine why they are failing. Then that made me wonder whether they were really smart. As I thought about it, I started to push back on traditional definitions of how we determine whether someone is smart.

As a trainer, I am always curious about why one student does much better than another student. I read that 70% of people born poor, die poor. Now, why is that?

I think your most important information is what you learn from the time you are born until you are 10. I think that shapes so much. That explains that 70% number. Either that 70% of kids weren’t allowed to fail as a kid or they got too much harsh upbringing. From birth to ten years old, you should get a lot of support and a lot of encouragement. That’s going to cast the dye for your future.

Dysfunctional environments change things. I’ve got a client right now that if she had grown up in a better household, she would be a billionaire right now. I’m not joking. She is a millionaire.

Tribalism is another reason people remain poor. Some people say if you want more out of life then you are greedy. They say you should be happy. You’ll hear people say that family is the most important thing.

Do you think that if Bill Gates ran home for every family emergency that he would have led Microsoft to where it is today? Steve Jobs was a known asshole in that regard. You can become a world leader without family. But you can’t become successful if you have a jacked-up family that monopolizes your time.  

That’s very controversial and that’s part of the tribalism impact. For poor people, family is all they have.  You’re taught you should put family ahead of money-making activities. But, here’s the rub. What is one of the main reasons that families implode? Lack of money is the answer. But, you’re taught that money is bad.

Many people were born to fail. If you buy a course and you work hard and you still fail, you just didn’t get the tools that will make you successful. There’s a lot of stuff you just didn’t get. It’s very interesting.

Now, let’s talk about how to overcome that stuff. If you have no entrepreneurs in your family, stop talking to your family about your business. Don’t bring it up. You need to keep the money and business conversations out of your family talks, because they’re not going to understand you. You’ll be talking about buying a building and they’ll be talking about a job promotion. Since what you did seems more significant, you will have issues.

A lot of times when you’re dating someone, your security is their security. You have to keep them out of it. They start to try and help you manage the risk. They come up with all of these solutions that are steeped in fear and uncertainty so they can get back to being comfortable.

That’s one thing I learned a long time ago. I kept anyone I was dating out of the business. I wouldn’t hire them or have them do anything. Most people I’ve dated have no clue about the intricacies of business.

When you start a business, you think you are the only one there. That’s not true. Your mom is walking into it with you. Your family, your society and your religion are also there with you.

Now if you can take a test that says you are a genius and do well on it, but you can’t do well in the real world, then you may not be that smart. Now. Let’s go back to Steve Jobs, Bill Gates and Zuckerberg. All of these guys were academically smart. But, they’re also incredibly clever. Now who do we call clever? They are people who can get results. These are folks who can problem-solve on the spot and get results.

While it is nice from a social standpoint to be a genius, it is better to be clever. Let me give you an example. During my retirement, in the early days of the storage auction craze, I didn’t really work that much. This went on for a few years. I got a little bored, so I started playing around with stuff. I started running experiments.

One of them was the Craigslist marketing thing. I took that and I played around with it for three months. I figured out how to write copy. Copywriting is writing designed to get a specific result. If you write copy and get desired results, that’s good copy. I started getting gains. That came from being clever. Clever is about action.

Can someone go from abject poverty and become super rich? Yes. It happens. Is that the norm? Fuck no. Environment is the biggest predictor of success. Someone going from brutal poverty to the middle class is a very long journey. Here’s the thing. There are so many ways they can get there and then pop back out.

If you are the most successful person in your family, there is an unspoken expectation that you will use your money to help everyone in the family. If you do not, you are called selfish and that there is something wrong with you. That’s another reason folks with money don’t say shit.

People who are really smart emotionally can literally rule the world. That’s just something that is not taught. There’s just so much that goes into that.

If you have emotional intelligence, you’re clever and have some discipline, you can make a lot of money.

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Which Comes First the Money or The Business Model?

Which Comes First the Money or The Business Model-

If you don’t want to read it, you can watch this video.

I get a lot of people who asked me where they can borrow the money to start their business. I’ll say, “Wait a minute playboy. You’re missing a few important elements here like the business, demographics, and the marketing.” All “that” needs to come into place before the marketing money. What’s interesting is most people are focused on getting money as if it will guarantee that the business will be successful, and that is not always the case.

The internet has promoted the idea that you can start something you know nothing about and become wildly successful in a short period of time. It is true that you can start something that you know little about, like I did on this channel; but it is unlikely that it will become successful immediately. That’s why it took me so long to grow it, because I didn’t know what the hell I was doing.

The business models should definitely be the first thing you think about, before the money. It should be the thing you work out. You need to start small with a solid business plan in place.

Here’s the brutal truth about having a job while you start your business. Unless you have a wonderful support system like a spouse or parents that will pay all the bills, you are going to need to work a job while you start your business. That’s the reality. Unfortunately, that job will take up a lot of your time.

You have to start a side hustle, which may not be your ultimate business. That’s not what people want to hear. People say, “I want to do what I want to do.” I’ve been on this channel for eight years and I’ve seen people who have been following their passion and they have not progressed. So, that does not always work.

You’ve got to have a business model. Now, what is a business model? It is a system. You’ve got something to sell and buyers to buy it and something in the middle that lets them know you are selling it. You’ve got to satisfy that in your business model. If you can’t get that started as a side business that makes money, I don’t care of you throw $10 billion at it; it’s still not going to work. You’ve got to make sure the business model works and you have it up and running before you start throwing more money at it.

Let’s talk about business models. Everyone doesn’t have the same opportunities. For instance, a guy hustling in New York is going to have more opportunities than a guy hustling in Iowa. It’s just reality. So, many of you may have to move.

I know you don’t want to leave Mom and Dad and Becky, but you have to ask yourself if you want to make this thing work or do you want to remain the same. So, with that said, because of your environment and your resources and where you live, you might have to move to get your business model really hopping. Hands down, the business model will come before the money, because it has to.

Let’s talk about investors. If you invest $10,000 or $20,000, a good rate of return is 7%. A fantastic return is 10 to 15%. That’s the best you can hope for because you just threw the money in the pot. You didn’t do anything. That’s if the business is successful.

There are a lot of business models. There’s the influencer business model. There’s the Instagram business model. There’s the YouTube business model. There’s the Facebook business model. There are a lot of different business models, but everyone doesn’t have the same resources.

So, when you are looking at your business model, you have to consider what you have to offer. Here’s the sad truth that a lot of people don’t want to hear. Many very boring businesses can make you a ton of money. One example of this is storage facilities. They are considered to be one of the best real estate investments. This is the business model. You buy a piece of land. You build 300 to 200 units and you rent them out. Within two to three years, your rent has paid off all of your startup bills. It is a cash cow. You can take that money and buy another on and another one. A lot of these guys ae making seven figures. There’s a great business model there.

Now this is a media company. This is an educational company. My resources for this included 15 years of experience in the private sector. I did that hard work of meeting customers and building companies. It took a while to get this information and have all of these experiences.

When you’re putting together your business model, you should be trying to get as many experiences as possible. The future of the economy is you can get involved in innovation and be an entrepreneur or you can work in the service sector. We’re not a manufacturing country anymore. A lot of people are in for a rude awakening.

Stop looking for money before you hammer out your business model. It’s hard work. It’s not sexy. It’s not glamorous. I’m not going to sit here and tell you that it’s going to be a wonderful journey. What I will tell you is it is worth it. If you’re successful, you can not only improve your life, but the lives of people in your family. Then you can pass it on.

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Staggered Wealth Through Entrepreneurship the Secret to Getting Wealthy Fast

Staggered Wealth Through Entrepreneurship the Secret to Getting Wealthy Fast

If you don’t want to read it, you can watch this video.

What is staggered wealth through entrepreneurship. You create an S Corp. and you put yourself on as an employee. You take a reasonable salary per IRS regulations. You grow this business for twenty years, but you never take a salary of more than $50K or $60K. You take other income which is adjustable through quarterly distributions throughout the years. Then you park that distribution money somewhere else.

Many people would be really troubled with that because they don’t understand how wealth works. Wealth works by accumulating things or manufacturing things. There’s wealth and there’s income.

Now let’s say you don’t own a business and you have an income of $150K per year. Let’s say you lose damn near $68K to $70K through taxes or some other expense. Let’s just say that year after year your salary goes up $25K. At the end of 20 years, you’ve had this huge salary. You can no longer work because the company or industry changed, right? It’s over.

Now let’s go back to the business owner who never took a salary of more than $50K to $60K. Over those 20 years, he’s built an asset called a business. Say it’s a manufacturing concern. He used company money to pay off the building that the business was in. At the end of 20 years he decides he doesn’t want to do this anymore. He sells the company to someone else, but he maintains ownership of the building. He tells the new owner he will lease the building to him.

He sells the company for $5 million. He leases the building for $300,000 per year. Who’s better off? Is it that person who took the large salary or the business owner who took the small salary and used his business to make money for now and in the future. He got money on the sale of the business. He got lease money. Plus, he only had to pay capital gain taxes on that income since it was investment income.

A lot of people make high incomes, but they aren’t getting wealthy. This is how a lot of professional ball players and entertainers go broke. They make a lot of money, but aren’t set up for the future.

When you’re building a business, the front end is usually pretty hard. You’re not going to have the “Golly Gee Whiz” factor. If you’re building something for the ages or for your children, you have to be in a durable market.

Now, let’s talk about the first rule of building wealth – preservation of capital. Your biggest problem with a business or a job is maintaining capital. The biggest bite on that capital if you have a job is taxes. If you have a business it could also be taxes unless you do certain things. Knowing that, when you have a business, you choose how you invest money. Notice I said invest, not spend.

So, let’s say your business did $850k this year and it is December and you have $400K in your corporate accounts. You could pay taxes on that. I am going to walk you through what a friend of mine does. Typically, he would buy things for the business. He would buy vehicles for the business or advertising.

Then he started buying buildings. Whenever there was so much money in the business, he’d buy another building and open another branch. I asked him why are you doing this? He said it was a way for him to buy buildings tax free right now. He plans ten uses for that property before he buys it. That way if his business can’t make it there, there are ten other businesses that can.

He doesn’t take loans out. They are completely paid for. Since these buildings are business expenses, they are tax deductible. The company now owns four commercial buildings that were paid for by corporate money. He hasn’t paid federal taxes in about fifteen years.

He doesn’t take a big salary. He lives in a nice neighborhood and drives a nice car. If you saw him, you wouldn’t believe this guy is worth about $9 million. By spending money through the corporation, he doesn’t pay taxes while he’s building an asset. You get to use your money in ways that benefit you, before you pay taxes.

The thing with online businesses is you don’t build assets a lot of times. In my case, I’m building intellectual property. I have my books and courses and these are assets that can make money for years and years to come. But typically, if you’re operating on Amazon and eBay, you aren’t building assets unless you take some of the money and invest it in some other financial instruments. A lot of people aren’t doing that.

That’s how the game is played. You get to use company money to build wealth for you later on. With staggered wealth, the money earned goes into the operating account. When the money gets to a certain level, you have the option of shifting it to other accounts or paying it out to yourself. If you pay it out to yourself, you’re going to pay a lot in taxes.

If you take that money and spend it on an asset for your business, you’re not going to pay taxes on it. The asset could go up in value or down in value, but essentially, you are playing with money that if you took it out of the business, you would be paying a significant amount of tax on it. So, you leave as much money in the corporation as possible. The more money you leave in the company, the less taxes you’ll pay. The less taxes you pay, the more money you have for wealth-building activities.

Many people are building businesses to sell. There’s no intention of holding onto them for more than five years. A lot of this came from these hedge fund corporations. Essentially, a hedge fund will go in and buy a business then sell off a lot of the assets and make it lean, cutting costs by firing people. Then they will streamline it and make it more efficient to ultimately flip it and make a lot of money. That has encouraged a lot of entrepreneurs to build businesses to sell.

I don’t recommend building your business like you’re going to sell it. Build it like you’re going to hold onto it forever. One of the reasons it is hard for some people to build a solid business is that they are trying to get to the end as soon as possible.

One of the reasons people are so poor in this country is because they have no assets whatsoever. That’s why you’re better off taking that smaller salary out of your company so you can build assets rather than taking a high salary with someone else’s company. You can never have too much money.

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Ecommerce Millions Setting Up a Saleable and Scalable Business

Ecommerce Millions Setting Up a Saleable and Scalable Business

If you don’t want to read it, you can watch this video.

There is a lot of talk about ecommerce business. Anytime you talk about ecommerce, Amazon creeps into the conversation or dominates the conversation. I think that is a little misguided and dangerous but not for the reasons that you think.

The last few days I’ve been diving into numbers. I’ve been looking at ecommerce sites and programs. Ninety percent of the stuff out there is Amazon or Facebook related. As of this blog or video, only 8.4% of transactions are ecommerce purchases. What does this mean? There is a ton of growth coming. It’s going to be insane.

We know where the trend is going. Poor performing brick and mortar stores are disappearing at a rapid clip. I think that is due more to technology than the internet. What I mean is you don’t have to follow the old business model. The old business model said if you wanted to sell X amount of stuff, you needed X amount of square feet, right? That no longer holds true because everybody is having some of their sales come from online portals.

I’ll tell you my ecommerce story. It explains why I am so bullish on ecommerce. You can build your own site and your own traffic. When we had Upscale Garage Sale, we needed to sale everything and some things sold better on Amazon and some sold better on eBay.

But for items priced at over $300, Craigslist was the leader.  Now I consider that ecommerce because we posted on the website and someone saw it. This is another reason I became comfortable selling very expensive stuff. I had brand new Baker furniture still on the box. I sold it for $5K on Craigslist.

Now many people are totally against selling bigger stuff online. A lot of people have been told that the perfect ecommerce item was something you could throw against the wall that doesn’t weight much. A lot of stuff we buy does not fit that model. So, if you’re going to limit yourself to that, you’re going to limit yourself to small stuff. You’re also going to have a lot of competition, because that is where everybody is.

The problem with that kind of thinking is you’re going to lock yourself into certain products. While there are a lot of problems selling things like furniture online, my average profit on a furniture set was like $1200 to $2400. Do not limit your mindset.

Many ecommerce companies being formed are not scalable outside of the Amazon ecosystem and they aren’t saleable period. You have to consider why somebody buys a business. They buy it because it’s an asset or it’s going to add something to their business or provide something they don’t have. The minute Amazon says, you’re gone, you can’t sell it or scale it.

If you’re going to do Amazon or eBay, you should have your own website. What happens is Amazon and eBay are so easy that people become lazy about building their own websites. They become lazy with marketing. They become lazy with branding. So, when Amazon says “Get out of our sandbox,” they’re toast. It happens.

This is the thing. There is no such thing as infinite on the internet. There are only so many sellers that can occupy a category and sell well. There are only so many customers that want that. Even when there are millions of customers that want that product, there is still a limit.

I’m going to jump around some. If you want to sell big ticket items, you have to asked yourself, who buys big ticket items. One of the reasons people don’t become big ticket items sellers is because they don’t become big ticket item buyers. If you want to sell high-value items, you have to appeal to people where they are. Where do these people hang out?

Usually traditional marketing strategies will not reach them. Often, these people are really busy, so their spare time is precious. A lot of people who sell high-end items sponsor a lot of events where they will have 30 or 40 exotic car owners and they will drive up to the mountains. A lot of these guys know each other. On many occasions, they will go in their forum and post them.

When you sell a really expensive item, you always include shipping. This is how I sold all my furniture on eBay. I never charged them additional fees. Say an item costs $750. I would charge $3K to $4K and include the shipping. I would have it dropped to the house and make sure the directions were really specific. You have to include the price of shipping in the goods so they don’t see it. Shipping is so huge. In ecommerce, free shipping is going to be the norm. That’s just the cost of doing business.

I moved six months ago, right. I did not have a garage sale. I sold everything on Nextdoor.com, Facebook, Craigslist, and a few things on OfferUp. I did it all online.

Trends tell people to buy a product that is hard to damage and ships easily. That is what a large percentage of people are doing. This is good business. With that said, everyone that does not work on that narrative is going to have way less competition.

You don’t have to sell exclusively high-end stuff. I had a matrix. Four thousand square feet of my warehouse was dollar items. Why? It was based on my supply chain. I got stuff at storage units. I got things every week. I would just put it in there and blow it out like a flea market. There was a higher-priced section too. Then I would sell some stuff on Amazon and eBay. You can segment your stuff. You don’t have to be exclusively one thing or another.

If you’re getting into ecommerce and you don’t have a lot of money, your wallet is going to dictate what you can buy. I’m going to give you some predictions, stores are never going to go out of business.

As the population ages and the kids that grew up with the internet buy more, I think you’re going to see a big increase in ecommerce then. A lot of people that are older with the money still shop at stores. We are always going to have grocery stores, restaurants, car dealerships and clothing stores for practical reasons. That’s not going to change.

While ecommerce is going to grow dramatically, there are some physical stores that will always be around.

 

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The Best Online Business Sales Pitch

The Best Online Business Sales Pitch

If you don’t want to read it, you can watch this video.

Let’s answer the big question. What is the best online business for me? Everyone wants to build a business. Everyone wants to start making money. But everyone is putting the cart before the horse. I’ve got an answer for you. It depends. I know you don’t like that answer, but that’s the truth.

Many people are following the follower. It’s a problem. How can I break this down for you? You have a special set of skills. There’s something you can do better than anyone else. That’s usually going to be your path to long-term prosperity.

But, this is what happens. You see Bill or Bradley and they’re doing something sexy and exciting and you decide you want a piece of it and you completely forget to follow and blaze your own path. I know it’s hard. But, you need to do it.

Even during that time when I almost died, I still kept following the right path for me. The path that is for me may not be for you. You have to do the hard work of discovering what is your special shit.

The first thing you have to come up with is a concept. The concept is just a small piece of the pie. I know that’s not what you were thinking. The next thing which is a huge part of the formula is execution. That’s the secret sauce. That’s what makes the world go around. What makes everybody happy is execution. If you can execute better than everybody else doing what you’re doing, then you will win.

When I was talking about resale, I dominated that niche because nobody executed like I did. There was no one putting up five videos a day and telling these crazy auction stories. In 2009, there was nobody doing it.

I made tons of mistakes. I lost tons of money. But, I still dominated because I executed. For you math people, if your concept is 10% then your execution should be 300% of the process. As long as your concept is a smaller part of your business than your execution proportionally, then you will win.  

There are many people out there with brilliant concepts. Everybody loves it. My Mama loves it. Uncle Bob loves it. But, you can’t make a dime off of it because you don’t know how to execute. You don’t know how to go out and say, “Hey Mr. Customer, my name is such and such and I’m with so and so company and I want your money because our product is better than anyone else’s. Give me five minutes of your time and I’ll show you.”

You don’t want to do that. You just want to get word of mouth. You say you don’t have to sell your shit. That’s bullshit. Apple sells. IBM sells. John Deere sells. Mercedes Benz sells. Everybody markets. When you get to that billion-dollar range, you’re going to get there with a slick marketing campaign not by word of mouth. It may be so imperceptible that you don’t even realize you’re being sold, sort of like what the Koch brothers did with the Tea Party. But, we’re not supposed to talk about that.

Okay, I’ve come up with nine ways to make money online. One is ad money like AdSense and banners. That’s a common way to make money.

You can sell a service or sell products. Other methods are sponsorships, building apps, affiliate marketing, and being helpful. There are people who have made a great deal of money by simply being helpful.

Becoming an authority is another way to make money online. That’s my path.

The ninth way is to create a website.  

Those are the nine things that you can do to make money online. There is some overlap with some of those things. But those are the broad ways you can operate an online business.

What makes website A do much better that website B is execution. So, it’s really not your business concept that matters the most, it is your execution. It’s how you hustle, that’s it.

People tend to focus on the concept and worry about how they will make money online. My translation for this preoccupation with worrying about concept is they are trying to decide how they can make money without working that hard. I know that because I speak bullshit. That’s the real question. The answer is: “I don’t know.” You could marry somebody that makes a lot of money online. That could work.

You’ve got to focus like a laser. Here’s the thing. Many of you are like the sun. You’re brilliant and shining like diamonds, but you’re all over the place.

When I started this channel, I had a laser focus on one thing, storage auctions. I really, really focused and that’s why it did well. In the beginning, you have to do one thing and that’s it. Once you master that one thing and it works perfectly, then you can move on to a second thing or a third.

Once you have that one thing down, the next thing you have to do is get money as fast as you can from that one thing. I don’t care if it’s $5 for the first month. That’s a win.

You have to build on a process. There are a lot of companies that didn’t make a lot of money in the beginning, such as Uber and Google. They had money to support them because they knew the concept would make money.

If you’re running a lifestyle business like me or selling a service or product, you don’t have a lot of time to wait. You have to start making money as quickly as possible. Give yourself a timeframe. Say, “I’m going to make money in the next 24 hours.” Talk to customers. That’s how you make money online. Go get it.

So, stop looking for magic jelly beans, pick something and go to work on it as hard as you can.

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The Real Deal – How to Make Money Online

The Real Deal – How to Make Money Online

If you don’t want to read it, you can watch this video.

Essentially, if you want to learn how to make money online, you need to learn how to make money offline. If you become good at making money offline, you can leverage your expertise and skillsets to make more money online. That’s one of the things that a lot of people fail to understand.

My background was in sales where I had to knock or doors and call prospects to try and convince them to buy my stuff. I had to do that for years. In the beginning, that shit hurt. It was a 90% rejection rate. I sucked at it in the beginning. I had to buy books and self-educate myself. Some days I did not want to go to work because I knew the mental beating was coming.

Then one day I had a breakthrough. I called this one guy and he hung up on me. I dialed him right back and said, “For some reason we were disconnected.” The guy laughed and I got the appointment.

What I am telling you is you’re going to have to get your breakthrough. Most people that try to make money online fail on their own. That’s why eBay and Amazon are so popular. All of these platforms have built a huge traffic base. You just go there with the right products and you’ll sell.

When we started the storage auction business, we immediately went online, but I had years of experience talking to people, networking and asking for money. There is a difference when you are not afraid to ask for the money. Most people are afraid and that’s why they like the platforms. That way they don’t have to deal with the “in your face” rejection.

What I’m telling you is you are shortchanging your business career if you refuse to learn to sell. You can’t build a company from scratch and not be a salesperson.  You’re selling your product. You’re selling you. You’re selling your financial health to banks. The better you are at selling, the more money you will make.

Now, let’s talk about people who make more money online than they ever did offline. There was a guy by the name of Shoemoney and there was a picture of him holding this big ass check from Google AdSense. He was first. That’s another way you can make money online.

Another way you can make money online is to jump on some new technology fast. Go ape shit with it because the other people will come. That’s another thing about building something. The people that got on YouTube early made a shitload of money.

You may be up at 2am researching something. When you learn how to learn, you will build yourself a launchpad knowledgebase. I highly recommend that you start a side business if you have a job. If you do this, you will learn things. It is important to do that before you get off in your full-fledged business.

To give you a little background about me. I started five businesses that failed while I was in the military. I didn’t just fail and come out with no money. I actually built my knowledgebase under the protection of a salary.

Let’s talk about the simplest way to make money online. That is eBay, Amazon or Etsy. One of the problems you encounter working with third party sites is that they tend to be very unforgiving. If you screw up big, they will kick you off. It’s happened to people I know. You don’t want to put all your eggs in one basket, because that could happen to you.

Another way to make money online that no one ever talks about is giving interviews. You can make a ton of money interviewing people because they create the content. Think about it. What does Jimmy Fallon do? He interviews people and tells jokes. What does Jimmy Kimmel do? He interviews people and tells jokes.

That’s why podcasts, hangouts and YouTube are getting so hot. It provides robust content and allows for different perspectives. There are a lot of ways to make money online. But once again, if you can make money out there with carbon based life forms, then you can kill it online.

That’s the reason I was able to start a publishing company in 2009 and within 14 months create a living income. I was the first person that actually hit the storage auction business hard. I knew all the deficiencies and blind spots for people coming out to storage auctions. I used to fuck with people. I knew exactly what they needed to know to be successful.

There are so many ways to make money, but you have to have that knowledge base. You still have to know how to sell. There are so many people who do not want to sell. If you think this way, you are fucking yourself. When you develop the ability to sell, you open the door to so many things.

Stop trying to shortchange your education, thinking I am going to jump online and start making money. There is an opportunity cost to everything. Many people are trying to get around that cost. This is one fee you must pay to be successful.

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Consistency and Discipline the Magic of Working from Home

Consistency and Discipline the Magic of Working from Home

If you don’t want to read it, you can watch this video.

The magic jelly bean is discipline. There are many people who want to work from home. They want to be the boss. They want to run their life. People want to do what they want to do on their terms. Where they have a problem is they have no discipline.

I don’t care how smart you are. I don’t care how much money you have. I don’t care about your resources or your educational credentials. If you don’t have personal discipline, you will not go where you want to go. You will not reach the levels you want to reach. It’s just simply not going to happen.

At this juncture in my internet marketing career, I’ve seen some things. I’ve noticed some things. I’ve had some classes and several students.

Let’s discuss hustler A and hustler B. Hustler A is very well to do. He is smart. He kind of got into the storage auction thing.

Hustler B is ass out. His life is falling apart. He’s going through a divorce. He has custody issues.

In the beginning, Hustler A was spanking Hustler B in the ass in terms of results and money made. Hustler A did about $15K in a month while holding down a job. Like I said, Hustler A is a hustler.

Hustler B who fell down and was talked about like a dog, he struggled.  Now, understand he was going through a divorce. At the time, Hustler A was stroking it out.

Hustler B made a decision. I remember the phone call. He said, “G, I don’t care what the fuck I have to do, I’m going to make this shit work.” That’s what he said. At the time, I didn’t really think Hustler B had a shot. If he could do something wrong, he would. If he could make the wrong decision, he did. It was just really rocky for about eight months. But Hustler B stuck with it.

Hustler A kept doing well. I went back and talked to both of them. Hustler A is no longer in the business. Hustler A recently lost his job. Hustler A is now working for his father-in-law. He says he can’t be distracted right now and he always has eyes on him. I understand. The man is married and has kids and a wife. It’s a lot of stress. He can’t be working on another business when he has to deal with dear old Dad.

Hustler B is no longer married. Now Hustler B is stroking it out.

I asked Hustler A why he didn’t stick with it since he was doing so well. He said when the novelty wore after that first month, he wasn’t motivated. He had the capabilities. He said, I stopped going to auctions.

Hustler B got his ass handed to him that first year, but he never stopped going to auctions. He said he became a storage auction fiend. He said even when he didn’t have money, he went to auctions. He became a regular. People started giving him stuff for free and he sold it.

He said he parlayed that into some more money. He got himself another job and also went to storage auctions. He explained that his marriage was over, he didn’t have anything to do but work. He said, “One day I looked up and I had $10K in my checking account.” He said, “It became a habit for me to work hard.”

The difference between Hustler A and Hustler B is discipline. Hustler B made himself extremely disciplined and became successful. Hustler B no longer has a job. He is a full-time storage auction buyer. Because he was disciplined and pushed all the distractions out of his life, he became successful.

I see this all the time. On paper, Hustler A looked like he would win. When the novelty wore off, his motivation wore off and his self-discipline was never that good in the first place. He was just sucked in.

Hustler B was catching hell. I know his story. I went through it myself. When your ass out, you’ve got two choices. You can give up or say, “Fuck no.” Hustler B said, “Fuck no.”

The magic jelly bean of all success is discipline. Now let’s talk about the layers of discipline because there are different types. A lot of people think a disciplined person doesn’t eat this or that, but there are many forms of discipline. I know a surgeon who is the best surgeon in his field. He is a big man. He doesn’t have the discipline to stop being obese but if you need a surgeon, this is the dude you want. So, he’s a disciplined surgeon, but he is not disciplined in his personal life.

With your discipline, you’ve got to spread it out. You have to spend it like it’s cash. Let’s say you only have ten bars. Are you going to use it for food? Are you going to use it for exercise, or are you going to use it for moneymaking activities?

You need to put your discipline in the area it makes the most sense. It may make sense to put your ten bars of self-discipline into your family. You might need to put it into your business. It just depends on your personal circumstances.

Know this. Without the magic jelly bean of self-discipline, you’re not going anywhere. You might look good for a minute. But without long-term consistency and discipline, you’re not going anywhere.

I believe if you don’t currently know how to be an entrepreneur, you can learn to be an entrepreneur. So, if you don’t have self-discipline now, you can make it a habit like Hustler B did. He didn’t have it in the beginning. But due to his life burning down around him, he developed it. It was sink or swim.

It’s a choice. If you don’t have self-discipline now, you can get it. That is the epitome of the Hustler’s mindset. Success is a choice on either side of the coin. Many people think it’s happenstance.

Life is a matter of tradeoffs. That relates directly with discipline. Your success comes back to discipline.

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Hustlenomics #8 How to Use Technology and Advances for Business

Hustlenomics #8 How to Use Technology and Advances for Business

If you don’t want to read it, you can watch this video.

I’m an early adapter. I love technology and I embrace it. A long time ago, I lived in Clayton County and I  was the first person in the neighborhood to get DSL. I couldn’t wait. I was breathing down Bell South’s neck, which is now AT&T.

You need the proper tools to evaluate technology. What this podcast will be about is how to design your own development map. I’ll give you an example. I use Ribbon for one run. Understand, when you see me put new stuff up, I’m testing to see how it works and if there are bugs.

You need the proper guidelines on how to do that. If you are a reseller, you should work more on marketing, Facebook integration, blogging, and whatever you can do to sell your products. Resale is very simple in terms of payment processing. You have your merchant account. You have Square for physical transactions. You have PayPal. All that stuff is there. A traditional merchant account is even safer. There are a lot of tools out there that will enable you to collect money for services and goods sold. So, getting paid is not a problem.

The biggest problem as a reseller is how to sell your stuff as fast as possible. Ribbon and Gumroad are not really going to help you with that. I get excited by new and shiny technology, but if you’re a reseller that’s not going to help you that much. As a reseller, you should be looking at how to improve efficiencies, build infrastructure and market because you buy stuff at a discount and sell it at a premium which gives you margin.

One of the reasons I know longer embrace the reseller model is it is under siege. You can still make a lot of scratch as a reseller. Don’t mistake me for saying it’s dead. It’s never going to die. It’s just going to become more and more challenging to make money. It’s puts you in the position where you are trading time for money. It can make a lot of money, and also reselling is fun.

Let’s talk about you. Let’s talk about developing your business development map. Those people that know how to connect online and offline will have a huge advantage in life and business. A virtual classroom is what I want to do. It’s coming.

Be learning how to greet people and how to talk to your friends and family, it helps your business. I do believe you can do business with friends and family. It is not always ideal. If something funky happens, someone has to power down.

You have to figure out you. Everybody doesn’t have the same level of motivation. Everybody does not want a big company. People are in different buckets.

I am a content creator at my core. I’m a mentor, trainer and teacher. That’s 90% of what I do. The other 10% is reselling. I do it because it is fun, but it is not my main gig.

The resale game has changed. You have to do far more to make the same money I was making my first year. There are more people in it now because of the economy. There are a lot of people with degrees who are hustling now because this disruptive nation we live in is no joke.

Let’s go back to the development map and figuring out what you want to do. Let’s say you are a parent and you have a spouse and you have 2.2 kids and one is still in the oven. Let’s talk about the challenges of that and creating your new business development map. If you’re making about $50K, after paying for childcare costs, living expenses, and taxes, it makes more sense for you to stay at home with the kids and save that childcare money while you build a part-time business or work a part-time job. Childcare costs alone are about $1000 a month. Taxes are about $18K on a $50K salary.

When you create your business development map based on your real life and the things you have and where you want to go, you’re going to have a better map. This works better than the “Get Money Hustler’s” arbitrary plan where they only focus on getting money without any rhyme or reason or strategic plan. When you go through that planning process with your spouse about what you want to do, you can come up with a better plan, taking into account what’s best for the entire family.

This brings me to my second point. You can’t flake out when you are building your business development map and have an experience that is not what you desire. You have to say, okay this didn’t work out so we’re going to have to move on to something else.

With this family scenario of 2.2 children, you want to shoot for $20K. The thing is, you’ll be able to double that by developing efficiency in your business. So, you can have a parent home with the kids making $40K to $50K per year. It’s a totally different ballgame at that point. Since this person owns a business, they also have a lot of tax breaks.

In the beginning, it’s going to take some time and effort. It won’t be easy.  That’s just the way it is.

You have to get in the game and keep your ear to the ground about new technology developments. There are people today who make a living writing for Kindle for example who could have never done that a few years ago. New advancements in this disruptive economy will bring many opportunities to flourish.

For your development map, you need income goals. Decide on exactly what you want in terms of a house and cars. Shop around and decide on specifics. Do you want a two-car garage? What neighborhood do you want to live in? Get accurate numbers and put that on your development map. After you do this exercise, start basing your income goals on what you want.

Write down your life goals. If you want to get married put that on the sheet. Put down the type of person you want to marry. If you plan on having kids. Put that on the sheet.

By writing things down, you dramatically increase your odds of getting it. In my life, I get what I write down nine times out of ten. That’s why it is so important to go through this process and write it down if you are serious about making it come true in your life.

That’s what you have to do to put together your business development map. As new technology is developed you can evaluate it to see if it fits for your business. Since you already had a roadmap, it is easier to make decisions about which technology and advances to adopt.

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The Science of Online Business Models So Many Ways to Make Money

The Science of Online Business Models So Many Ways to Make Money

If you don’t want to read it, you can watch this video.

Today we are going to talk about business models. There are so many ways to make money online. This creates a big problem for many people who are trying to create an online business. If you are confused, you are not going to do anything. Confusion equates to being paralyzed for many people. If you are not really dialed into what you want to do, you could seriously waste a lot of time.

Let’s talk about why people struggle. Everyone is on that path of becoming a specialist. You have people doing Facebook funnels. You have people who do Instagram. You have people who are Twitter specialist. This is the thing with social media, without a good backend, it doesn’t matter how much attention you get.

With the changing landscape of the internet, you have a bunch of people who are trying to get in on what doesn’t exist. I’ve talked to a lot of people who said Twitter didn’t matter. Instagram, if you sell a physical product or you’re really good with imagery, it’s still a winner, Somebody just sent me an email saying they’d promote me on their Instagram. I may do it and may not. That’s an “iffy” business model. If you have an Instagram account, you can only do so many promotions.

Instagram is still good. These things are influencer models. Twitter, Instagram, YouTube, Facebook where you build these huge followings and then go to sponsors to run ad as a way to make money. Part of that is getting harder and harder. Everyone is trying to go to what I call passive income business models where you don’t do much but you continue to make money over and over again.

I can tell you as someone who has made passive income, it I hard to keep and maintain as it always keeps changing on you. Whereas earned active income is so much more reliable. Part of it is, many people just don’t understand how many ways there are to make money online. There are hundreds of ways to make money online.

You can make money with niche websites or Etsy, making things to sell online or taking surveys. People make $5 here and $50 here. It’s cool if you can get it, but it’s not the same as making enough money or livable income. Even if you have a million subscribers, it doesn’t frequently lead to livable income in most cities. In my opinion, $4K to $5K a month is livable income in most places.

What you hear from all the smart minds is you don’t do shit. People suggest you go out and get VAs. Typically, I hire people, because I am more comfortable with that. I need some face time. I need to connect.

If you’re going to scale up, you’re going to have to hire some real people. I’m talking about real salaries. Outsourcing before you develop core competency is a bad idea is a bad idea. That’s why a lot of people are struggling.

This is the number one reason why so many people do not make a lot of money online. There is this false assumption that it is going to be easier than it is. If you’re going to make real money online, legitimately, you’re going to work your ass off. You can probably do $60K to $100K, you can do that. But once you start scaling up, that’s not going to be the case.

Everybody is moving towards what is hot. The big thing right now is internet marketing. Anyone who is half way decent with Facebook ads can make a great living. I know this guy who has five clients and each client pays him about $10K a month.

There are hundreds of ways to make money. But you have to commit to something. A lot of people can’t make up their mind and are always chasing the latest new thing.

A lot of people use systems. People like to use systems. The ability to use these systems is going lessen because the information will leak out over Facebook groups and stuff.

You have to start with what you have and build. When building an audience sometimes you have to take it on the chin in the beginning, financially. But, without getting a start, there is no middle. It takes time. Sometimes you have to spend money to build your audience. You may have to spring for lunch or breakfast. People think it will be so much faster than it really is.

You’ve got to have an email list. It’s the only thing you own online. That’s pretty much it.

If you go ahead and take a year and create a meetup.com group, and make it very different than other meetup groups, it will grow like crazy. But, it’s like running a business. It’s very much like running a business. Audience building is really important.

I see a lot of people recommending that people build disposable business models. These models are based on following trends. Don’t get me wrong, you can make a lot of money doing that. But, when that trend is over, what are you going to do? You are always in that mode of hunting for the next big thing.

Compare that to building a brand, which is slower. When you build a brand, you build authority in a certain area. Even though it takes longer to pay off, when it does pay off, you no longer have to keep reinventing yourself. You don’t have to keep chasing these hot products.

One of the things I believe is that if you’re creative you’re in good shape. As long as you can sell some stuff and solve problems, you won’t be outsourced. In maybe 50 years, that could change.

It is easy for folks online to get scammed. They often look for quick profits instead of substance. They fall for flashy images and hustler porn.

Without traffic, nothing will sell online. People often give up. It is easier to sell a shitty product with traffic, than to sell the best product without proper marketing.

Learning sales tips and how to market is the main way to succeed online. A beautiful website with no traffic is not going to help you sell much. I made a lot of money with my Urban Pack Rat website and it was not professionally done, but it had a lot of traffic.

If you integrate what you like to do with making money, you won’t need to take off. You won’t need or want a lot of vacation time. There is no reason to run from it. If you predicate your life and money on doing what you like, you don’t need to decompress.

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