I Love America

I Love America

If you don’t want to read it, you can watch this video.

Let’s talk about marketing. Let’s talk about word of mouth marketing. There are many people who have businesses they built from word of mouth.

We’re going to talk about the true way to market and how important marketing is. We’re going to talk about how to get the biggest bang for your buck. Word of mouth can actually cause your business to shut down.

People say things like, people just find me. You know what? It works. It works very well. The problem is there is one big thing wrong with word of mouth marketing. It is slow as fuck.

If you’re starting your business today and you rely solely on word of mouth marketing, the chances of you going out of business or running out of steam are great waiting on word of mouth marketing. That’s one of the reasons the Fortune 100, the Fortune 1000, the Fortune 1500, the Fortune 2000, the Fortune 5000 actually all have marketing budgets, marketing consultants, marketing teams and marketing people. Word of mouth is great and it is part of their marketing strategy, but it is not the only marketing strategy.

I was having this conversation with a client today and last week we got into it because she said she got by on word of mouth marketing. So, I forced my client to do some things that were very unnatural and uncomfortable to promote her business. She had homework and tasks.

This client does about $20K a month from word of mouth marketing. That’s good money. Well last week she put herself out there and followed my recommendations. She’s at $17K and it’s only the 5th  of the month. So, she’s getting potentially triple her revenues this month because she is no longer relying solely on word of mouth marketing.

One of the things that really hurts many small business owners is the fear of marketing, because when you market, you’re going to spend some money. It’s not going to work immediately. You have to test your market. You have to test your copy and your picture. You’ve got to test your headlines. All of this takes time, effort and money.

You don’t have to spend a lot of money. You can test very well for $5 a day. If the marketing converts at $5 a day, it will convert at $20. If it doesn’t convert at $5 per day, then it won’t convert at $200 a day. That’s one of the things you have to understand about spending money on marketing. You can scale faster by spending the appropriate amount of money in the appropriate channels in six months than a business that’s been in existence for five or six years if you are willing to put forth some effort and let preconceived notions go.

I’ll give you an example. I’m a consultant. Many people find me. I’ve done no consulting here in Atlanta. I have been everywhere, but Atlanta. I’ve been in Israel and China. I’ve been in the UK and Africa. I don’t consult in a conventional manner. I’m a digital citizen. I’m a YouTube dude. I’m an internet dude. There are many people who are clueless about how the internet works. The people who find me are interested in building something. One of the reasons I can do this is I spent a decade selling locally. This is a lesson for you.

Many people are trying to sell online without learning how to sell period. If you can sell locally and you are willing to dedicate some time and effort, you can grow your business. If you’ll notice, my thumbnail game has improved. A properly placed thumbnail can increase viewership of a video by 30 to 50%. The thumbnail is that fucking important.

The next thing is the headline. That’s real important too. Then after that, there are so many little things you have to do to be successful. Many people are not willing to put in the work.

There are many internet people who are selling programs for $97 to $2000 or $2500. That’s where it really starts to slow down in terms of sales. When you get to the $5K or $10K mark, a lot of different things happen. For certain business models, you have to take credit cards. Taking credit cards will dramatically increase your sales. This has been proven.

Marketing for one business is different than marketing for a different business. Now once you get to the $5K, mark, the $10K mark or $12K, you want to take a check or a bank transfer. When I did the $50K deal, that was a wire transfer. He didn’t have a credit card with that kind of limit.

I’m big on service businesses. You can start a service business in April and be well on your way by that summer if you’re working full time and beating the bushes. You have to have a marketing plan in place. You have to have a referral plan in place.

With an online business, you can have all that going on and scale up to six figures with a physical product. It’s simple; either they like it or they don’t. What becomes critical is what the product costs. If the profit margins are low, you have to sell a high volume.

You should be operating at the technician level with your marketing. I do my own thumbnails and all of my video editing. I’ve handed other things off to other people. I do it all with the videos. If you do your marketing and sales, you will learn so much.

If you are working at the technician level, you are testing and learning constantly. Video is going to be an increasing part of the market. There are not that many people who operate at the technician level who have sales experience. If you go ahead and stop trying to run from work and go ahead and work hard, then four of five years from now, that expertise you’ve built at the technician level could make you a millionaire.

That’s why it is so important to do your own work. You have to jump into the fray. Everyone should have a marketing plan. You must know your market. You must talk the lingo of your industry.

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Which Comes First the Money or the Business Model

Which Comes First the Money or the Business Model

If you don’t want to read it, you can watch this video.

There are many people who ask me, “How do I get money to start a business?” I’ll say, “Slow down playboy. You’re missing a few important elements here, like the business, the demographics, and marketing.” All of that needs to be in place before that. What’s really interesting is how many people want to get money as if money is going to completely guarantee the business is successful when that’s not always the case.

The internet has driven people to believe that you can just go out and start something that you don’t know about and it will be wildly successful immediately. You can start something that you don’t know anything about. I started this channel like that, but it took me a long time because I didn’t know what the hell I was doing.

The business model should “hands down” be the first thing you think about. It should be the thing that you work out. Your business model should be set before you go out and borrow money. You need to start small unless it’s something where you have to get a lot of money. Most people start small.

Here’s the brutal truth. Unless you are extremely remarkable or you have some type of support system; like a mother, a father, wife or husband who will pay all of your bills while you run your business, you’ve got to have a job. That’s the reality. Since you have to have a job, that will take a significant amount of your time. This means you will need to start a side hustle which may not be your ultimate business. A lot of people don’t want to hear that.

What is a business model? A business model is a system that you can follow. You have to have something to sell and people to buy it with a way to let people know you have something to sell. You’ve got to satisfy those requirements with your business model. If you can’t do it as a side hustle for money, you could throw as much as $10 billion at it and it still won’t work. You want to get dialed in before you start throwing money at a business.

Everyone doesn’t have the same opportunities. A guy hustling in New York is going to have more opportunities than a guy hustling in Iowa. It’s reality. Someone who is hustling in Los Angeles has more opportunities that someone hustling in Peru. So many of you may be in a situation where you have to move. I know you don’t want to leave mom and dad and Becky, but you have to ask yourself, “Do you want this thing to be successful or do you want to remain the same?” With that said, you may have to move to get your business model really hopping.

Let’s talk about investors. People will say, “I want to get an investor,” I hear this all the time. People talk about their investors. It’s a real interesting thing.

If you invest $10K, $25K or $50K, a good return is seven to ten percent. A fantastic return is 10 to 15%, because you’re not doing anything. You just threw the money in the pot. You’re getting investment income.

If you want to get the course 30 Days to $2500, that will teach you how to do your business model. So many people are caught up in getting money or internet business models. There are a lot of internet business models. There’s the Instagram business model. There’s the YouTube business model. There’s the Facebook business model.

There are a lot of options, but the thing to remember is that not everyone has the same resources. When you’re looking at your business model, you should consider what you have to offer. You should also think about where you are and what you can do.

Here’s the sad truth that a lot of people don’t want to hear. Many very boring businesses can make you a ton of money. One example of this is the storage unit business. It is one of the fastest ROI real estate investments in history. This is what the business model entails. You get a piece of land. You throw up 300 to 1000 storage units. You rent them out.

Within two to three years, your rent has paid off all of your bills. It is a cash cow. You can take that money and then buy more units. You would see a lot of these guys with storage facilities and they’re making seven figures. That’s a nice business model.

People ask me what I’m doing. I say, “This is a media company. This is an education company.” My resource for this is the 15 years I spent in the private sector, out there doing that hard work of meeting customers and building companies. It took me awhile to get the information. It took me a long time to get through all of those experiences. When you’re putting together your business model, you should be getting as much experience as possible.

Considering the amount of work you have to do to build a company, it is not glamorous or sexy. I’m not going to sit here and tell you it is going to be a wonderful journey. What I will tell you is that it’s worth it. If you’re successful, you can change not only your life but the lives of your family members. You can pass on your legacy to them.

You should be very mindful about getting loans or running up your credit cards until you have cash flow. I don’t think credit cards are bad. I don’t think debt is bad. If you have a proven business model with cash flow, I think a small loan makes sense for scaling up.

Before you start talking about getting loans, be sure you have cash flow.

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Hustle Camp – The Process of Balancing Out Your Life

Hustle Camp - The Process of Balancing Out Your Life

If you don’t want to read it, you can watch this video.

Before you can start a business, you’ve got to balance out. Part of the problem is people are trying to escape misery and make money. It’s the craziest thing.

I’m going to give you an example. I had someone who used to work for me. The person got an offer letter, right? If she didn’t like the money, she should have told me then. Instead, she waited six weeks and then told me it wasn’t enough money. Drama ensued.

If you want to really start to grow as a person and grow your income and business, you can’t expect to work only eight hours. You can’t be talking about coming out here and competing in the marketplace and be talking about benefit plans as a business owner getting things going. No. It’s not going to work.

We are going to go through this recession. This thing is about to drop in probably 18 to 22 months. In sectors, it’s already here. It’s not really prudent to throw money away you don’t have. How do you balance out if you want to be part of something that is really, really different? Consider attending Hustle Camp. The link is below. Essentially, the first part of Hustle Camp is about balancing out.

I’ll give you an example. I don’t have a car note. I don’t have credit card debt. From a cash flow standpoint, I’m really good. I plan to keep it that way.

This seems rare. If you try and start a business and you’re stressed out just living and surviving, it’s not good for your business. When I talk about balancing out, I’m talking about balancing out your money.

Balance out your cash flow. You might need to go out and get yourself a $3K car. You may have to do things like that to free yourself up and balance out your money and your mental bandwidth. If all of your mental bandwidth is going towards surviving, it’s pretty damn hard to thrive. That’s where a lot of people are and that’s what I’m going to discuss in Hustle Camp.

We’re going to balance out some stuff. You’re going to have a main hustle which is going to be your anchor income. Then, you’ll have two satellite hustles. When going to talk about things you need to do to make that happen.

Just to be clear about the expectations, you will not be watching TV. You need to be busy. You can’t call yourself a hustler if you are struggling.

I see people who are broke and they say they’re a hustler. No, you’re not. You’re a wannabe. If you were hustling, you would not be broke. That’s how that math works.

A lot of people try to turn the “new thing” into everything. You start this business and it covers all of your expenses. It pays your car note. I want you to think about this business like a baby.

Everyone has been a baby and had to go through the same steps. You had to learn to eat by yourself. You had to learn to go to the bathroom by yourself. You had to learn to walk. Your business is in that same situation and it can’t support you in the beginning. A business is like a baby, it eats cash and attention and you need to feed it.

What you have to do is create an anchor hustle that will pay your bills. Once again, reduce your expenses. You don’t want to be having crazy credit card debt. You have to be aware of your circumstances and situation. A lot of people are not aware of the deep “do do” they are in when they’re trying to start a business with all this baggage. Bills are baggage.

The thing you have got to do is to get real about the timeline. This is the thing that kills people. I know you see it on Facebook and YouTube. This guy or girl is just like you, then they find the magic jellybeans and then they are driving a Bentley and have a jet six months later. This is not realistic.

If you’re building your business, you want to segment your risks in terms of customers and income. Years ago, when we had that shit with eBay, 75% of our income came from eBay. When that shit went sideways, it was a heavy six weeks until I could figure something else out.

If you’re building a real business, you’ve got to control your income. You don’t want one customer that is 90% or 100% of your income. That’s dangerous. You keep that customer but you must amp up to get more.

This is what balancing out is. I don’t think anyone has ever said that. Some people are so stressed out from life that they’re not in a position to start a business. That’s the killer.

I’m going to walk you through what I went through. I was always a person that had a full-time and a part-time job. Then I got into a situation where I was thrown out of the system due to some relationship issues and divorce. I had always wanted to have my own business. I tried early on and it didn’t work out.

When I got to a point where I didn’t have anything to lose, that’s when it started to escalate. I started to make more money. I kept jobs though, because I didn’t know how to run a business. This was about a three-year journey. So, I did not go from a dude in the boarding house to a million-dollar business in a few weeks or months like so many people on the internet say they do. It took me years.

One of the things I had to learn was how to save. You need to have some attitude money. The more broke you are, the smaller that number can be. If you have no money in savings, $3K to $5K could be life changing. If you’re broke, you can’t be creative. That’s a big thing that holds a lot of people back.

Balancing out is sitting down and really thinking. You have to set goals. You’ve got to balance out because you’re not a machine, you’re human.

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The Law of Attraction – How to Draw Money to You

THE LAW OF ATTRACTION How to Draw Money to You

If you don’t want to read it, you can watch this video.

We’re going to talk about money. First of all, have you ever thought about your relationship with money? We know that money doesn’t buy happiness, but it solves a lot of problems. The real way to earn money is internally.

Before you earn that first money, you have a thought process about money. Part of that thought process is your belief in money. What does money mean to you? Is money a good thing? Is money a bad thing? How do you relate to money?

Here are some clues about how you relate to money. If you have a bonus or win the lottery or enjoy some type of financial windfall, do you have the urge to spend the money as fast as you can? If so, you have a very bad relationship with money. You think money is bad and you want to get rid of it as fast as possible. Your goal is to get that money out of your life.

Let’s really examine a few things. You hear many negative connotations related to being rich. Some people thing the rich are evil and greedy. You hear that kind of thing.

There are several different forms of currency. There’s intellectual currency. There’s emotional currency. People believe if you’re hoarding any of these and not spreading it to the masses, you’re a bastard. You have to ask yourself, are you in possession of any of these mindsets? If you are, it’s going to pop up at some point. It’s going to trip you up when you are trying to be fiscally responsible.

You might think that having money is a bad thing. You don’t want to be associated with those people that have money. You’d rather be poor and struggle, believing there is some type of nobility in poverty and barely making due. There are a lot of people that think that way.

I’ll give you another example of a poor relationship with money. I love YouTube. YouTube is one of the greatest universities ever. You can find a computer or use your phone, sit down and learn. There are many people who are fucking awesome on YouTube. They give information away for free. When they try to charge, people push back and don’t want to pay, saying they can get the information for free. That’s one side of the coin.

Another side of the coin is you will hear authors and creators of YouTube videos say, “No, I’m not charging any money. I don’t think this is worth charging for.” People devalue themselves in this way.

Some people think to earn money, you need a job. You have to work for someone. People believe there has to be a process to earn money for it to be clean. If you sat on YouTube and put a link under a video and it was making $10,000 a day, some of you couldn’t handle it.

Some people can’t deal with having money, because it brings responsibility. Money brings a new type of personality. Some people don’t seem to grasp the idea that making money with your talents is not a bad thing. They think if they get paid for it, it cheapens what they do. They feel like a whore, like they sold out.

Selling out to me is doing some shit you don’t want to do for money. I’ll give you a great example. In 2010 when I was approached by the Reality TV people, I thought it seemed like a good idea at the time. But, I have to admit I was relieved when it didn’t work out because I didn’t really want to do it.

If I did that show, I would have been selling out, since it would not have been the show I wanted. So, if you do something like that and you don’t really want to do it, you feel it in the pit of your stomach. When you do something against what you believe in, that’s selling out.

People are looking for that thing they love. Many don’t know what the fuck their passion is. You haven’t even developed one in many cases. So, while you’re waiting to figure out what your passion is, time is going by and you’re missing out.

You can develop a passion by becoming good at something. I hated YouTube videos at first. I couldn’t stand it. I love them now. Why? Because I became good at it. I put hours and hours of time and thousands of dollars into it. Now, I love it. But, it wasn’t like that the first two years. Don’t kid yourself that your passion will be something you immediately like.

With the things going on in the world today, you have to think about what you can do to change your relationship with money. Really figure out how you feel about money. Realize that money is just a tool that buys comfort, options and necessities. The more developed your intellect is, the more powerful the tool of money will be.

I recommend that you set up a savings account. Put $5 a week in it. The after two months, put $10 a week in the account. Two months later, start depositing $15 a week. Don’t rush it. The purpose of this activity is to develop a new habit. You have the habit of spending money without the habit of saving. By learning how to stack money, you can learn how to manage it.

The next time you get a cash infusion or some extra money, don’t spend any of it for a week, preferably a month. Learn to keep money in your wallet. I’m not going to tell you what’s in my wallet, but it’s a few hundred bucks. I always have a few hundred bucks in my wallet because you never know what the fuck will happen.

Cash attracts cash. It took me awhile to learn this. This guy schooled me on this. He said, “The more I spend, the luckier I get.” When I spend money correctly, I get it back 20-fold. This has been an observation of mine over the past few years.

I’ll give you an example. When I created Conundrum Publishing, I got the website. I spent about $280. Thousands of dollars came from that.

Get to the point of creating and being really good at creating stuff. You will improve the things you hold most dear. It will give you a sense of self-confidence. Dream of something big and scary and when you make that happen, it will change your life. I can tell you that from experience.

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How to Make Your Dreams Come True #Hustler’s Mindset Philosophy

How to Make Your Dreams Come True #Hustler’s Mindset Philosophy

If you don’t want to read it, you can watch this video.

How do you make your dreams come true? There is a lot of talk about dreams. It’s really interesting how when you have a dream, it’s not really put into proper context most of the time. When you are trying to do that thing, many people have these whims and hopes and desires that aren’t really dreams.

What is a dream? You have this urge to do something, but without the proper context and caretaking, it’s a whim or a want. If you have a dream, it has texture. It has shape. It has context. If you have this thing you’re calling a dream for ten years and you’ve done no work and made no goals, it’s a whim.

When you really force yourself, and push yourself to be accountable, dreams can happen. The reason my dream of being a writer was sputtering earlier in my life was I had no container for it. I was out there saying, “I want to be a writer.” At least I was writing. I will give myself credit for that. But, I didn’t have a container. I didn’t have a compass. I didn’t have direction.

So, the first thing that’s true if you’ve got a dream, it has definition. Definition includes a timetable. Definition includes guidelines. Definition includes accountability. If these things aren’t present, then you don’t have a dream. You’re just talking to talk. I see this a lot.

Now, I’m not a member of the passion movement. You’ve heard it before, people say follow your passion and the money will come. I don’t believe in that. I think some people have skillsets that they followed and the money came.

YouTube is a passion of mine now, but in the beginning, I hated this shit. I’m learning that many people just can’t do it and they have issues with YouTube. They’re afraid of being mocked. People who would do well are terrified. They think many, many bad things are going to happen. Maybe they will. Maybe they won’t.

If you’re going to launch your dream into reality, you’re going to have to be something. You’re going to have to do something. If there’s no action with your dream, you’re bullshitting yourself.

Let’s talk about the reality of dreams. They’re hard. They’re terrifying. Even when you accomplish them, they still require responsibility and caretaking. Your level of responsibility will go up, up, up. I believe one of the reasons people are not with that is because that level of responsibility is too great.

If you push forward with a dream, you will become a different person. You will build yourself. You will develop skill sets. You may not have everything you need for whatever it is you want to do, but you can pick it up on your journey.

It’s okay to fuck up. You’ve got the container that contains your deadlines. You have texture. You go out and tell people. Fucking up is going to give you more skill sets. It will help you enhance your dreams.

As you go through life, you realize that many things that you thought mattered, really didn’t. They just simply don’t matter. They aren’t relevant. It’s bullshit.

I’ve had my “Near Death” experience. No. I didn’t see the light and angels. I did see my life flowing away as I laid on that floor bleeding out from four bleeding ulcers. I had to get 2+ units of blood. If it weren’t for that booty call, I wouldn’t be here.

When you’re working on these dreams and building your life, you have to have courage. There’s responsibility. There’s the container. There’s the respect of the dream. There’s the hustle of the dream. People often say things like, “I want my success now and if I can’t get it now, then it’s a scam.”

There’s something else about dreams. I first published in 2001. Then my book was published in 2009. There was an 8 year gap. Many people will give up at the slightest hiccup.

Dreams are for the strong. They are for the determined. Now that I have gotten to a certain point, I see my dream enhanced.

Dreams require goals. I will never write another book without a guideline or an outline. I got into a book and it was going in so many different directions, I got confused, and I was writing it. I told myself, “I’ll never do that again.”

Now how do you pursue a dream? #1 Be realistic. If you don’t make $100K now and you’re making $25K, maybe you should aim for $50K first before you aim for a million dollars.

First you must define your dream. The you have to take a high level of action. The action will come long before the results. You’ll work very hard at first with few results. Then one day your results will be huge if you stick with it. It might take six months. It might take 10 years. It might even take 20 years.

Having a dream takes courage. If you want to make your dreams come true, you’ve got to be honest with yourself. You have to have goals. You have to have structure and a process.

You’re going to work your ass off and then one day you will wake up and realize it’s done. I suggest that you enjoy the journey. The dream is the journey, not the results or the destination.

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Doing the Right Thing with the Wrong People Hustler Mindset Philosophy

Doing the Right Thing with the Wrong People Hustler Mindset Philosophy

If you don’t want to read it, you can watch this video.

We all have faults. We all have issues. We all fall short sometimes. It’s a sliding scale. Sometimes you can be the wrong person for someone and they can be the wrong person for you.

When you try to do the right thing with the wrong people, it’s insane the things that can happen to you. I mean, it’s a trip. Have you ever tried to do the right thing with the wrong person and had it go horribly wrong? Of course you have. We all have.

In today’s Hustler Mindset philosophy, I just thought about it from a different angle. How can you do the right thing with the wrong person? I don’t believe in Karma. There are many people who do. Since there are so many “wrong” people to deal with, how do you deal with them?

One of the things I tell people in my groups is to get The 48 Laws of Power. I don’t suggest this so you can use these tactics against people but so you will know if people are using them against you. They are very common. You see it all the time.

How do you do the right thing with wrong people? I think the first thing you have to do is look at your intentions and your purpose. What are you trying to accomplish? Sometimes you’re doing the right thing with the wrong people because you haven’t clarified your intention. You haven’t clarified your purpose so you end up with anything and everything.

That’s happened to me twice and it had some very negative outcomes. I had to ask myself, “What did I do to bring this shit into my life?” Sometimes it is not your fault. If you are driving and paying attention and a drunk driver crashes into you, they are 100% responsible. You did nothing wrong. In the grand scheme of things, it happens. But, many times we do play a role in things not working out.

I’ve looked back at my path and come up with a few clues. I know this is going to sound really, really strange, but a long time ago, I cared deeply about what others thought of me. I would be around family and friends because I wanted to be liked. So, I’m doing the right thing with the wrong people. I realized I was doing this due to a lack of courage. That’s really what it was.

I’ll give you a quick story. When I became a business owner and I had to fire my first employee, it was something I didn’t want to do. I looked for advice online. I started asking people for advice. I procrastinated. The problem got worse.

Finally, I go to the guy and say, “It’s not working out. You’re late every day. I’m going to have to let you go.” He just looks at me and he says those words that everyone hates to hear. “But, I need my job.” Then I looked at him and said, “Then, why didn’t you really care about it?” At that point, I started to get more courageous.

There are a lot of people that will keep someone on the payroll for months and even years after they know they should fire them. People hate to fire people, because they want to be liked and they don’t want to rock the boat. It is costing them money and taking years off their life because the stress has to be massive. These are the things we do to ourselves when we ‘re trying to do the right thing with the wrong people.

I’ll give you another story. I was working for this company and I was being mistreated. Now, this was a different tactic. I did get pissed off. I wanted to quit that day but it was not really a good time for me to quit, so I came up with an action plan.

I started to treat customers differently. I started to ingratiate the customer to me and not the company. I sold me. It was a very important lesson because I learned how to sell for the first time. I thought I knew how to sale, but I had people asking for me. I had a different rapport with the clients. My outlook changed. Six months later I left and started my business. I haven’t worked for anyone else since.

Everything you do is going to be through, for and by people. I know this sounds cold and contrived, but you’ve got to learn how to classify and assign people. When I started treating people like they behaved, my life got easier. I will give you a chance. I hope you will rise up to your potential.

Here is another classic example of doing the right thing with the wrong person. Let’s say you are in a relationship with a person and you are treating them the way you want to be treated, but it’s not working out. They’re doing all this crazy stuff and you’re unhappy.

You’re putting in work. You’re there for that person. You’re doing the right thing. So, then you decide to go back to purpose and intention. You ask yourself some questions. “Did you get with this person because you were afraid of being alone? If you did, you’re trying to do the wrong thing with the wrong person for the wrong reasons.

There are a few times when you ask yourself certain questions and you’ll come up with the truth if you’re honest with yourself. Because, when you go back to intention and purpose, you get deeper and deeper into what is truly going on.

I remember talking to this one woman. She said she felt like I was interrogating her. I said, “I am interviewing you for the position of being my woman.” I continued, “If you’re interested, we can keep talking. But, if you think it’s too much, I can end the interview now.” I just sat back and waited. She said, “What were you saying?”

You can be really direct with people if you are clear about why you are being direct. I was being direct, not because I was being an ass, but because that was really how I felt. I can be mean. I can be really, really mean. There are many times when people accuse me of being mean and I am not being mean. I’m just being myself.

As you’re putting your business together, you have to ask yourself why you’re doing it. If you’re broke and want to make money, I totally get that. That motivation is only going to last so long, because the minute you get comfortable, you’re going to slack off.

When you do what you like to do, it’s not about the money. When you do what you should do for the right reasons, it’s not about the money. A lot of people who are really wealthy didn’t get wealthy chasing money. They got wealthy chasing service and building something. It all goes back to people.

So, ask yourself this question. Are you doing the right thing with the wrong people? If you are, then why?

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Starting a Business When You Have No Job or Live at Home with Your Parents

Starting a Business When You Have No Job or Live at Home with Your Parents

If you don’t want to read it, you can watch this video.

The first rule is when you live at home with your parents and you don’t have a job, you can’t be fucking choosy. I see this all the time. People say, “I need skills. I need help. But no, I don’t want to do that.”

That’s like the ugly chick at the prom saying, “I’m mad because this toad asked me out and I didn’t get Prince Charming.” Be glad you came to the prom.

I see a lot of people who misevaluate their marketplace value in the world. That’s why I put the thumbnail up, “Caution Baby Hustler Onboard.” If you were an experienced hustler, you wouldn’t be living at home with your parents and worried about money. The good news is you can become a hustler. You can start the process.

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Question: How can you find a golden egg in such a saturated market?

Answer: The other day I was on Craigslist and I was looking for a desk for my home office because all the other stuff is in the office. This guy had this ad on Craigslist and he’s so busy he can’t answer the phone. Forget about finding something that no one else knows about. Let that shit go.

There’s something called reclaimed furniture. It’s hot. Go to an abandoned building and take doors and windows and wood and make something beautiful with it. These people are getting millions of dollars.

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You need to find something that will teach you some new skills. Find a sales job. You’re going to have to do something radically different than what you’re doing. I know the title is about starting a business. I’m trying to give you the path I took.

I was living at the boarding house and went onto Monster.com and created my own reference and got a job. I knew I had to do something radically different, so I did. You’ve got to.

I started this business in 2009 with $285. Once again, you have to condition your mind to believe you can do it, before you can do it.

So, here are the steps.

#1. You can’t be choosy

#2. You need to get in a sales type job.

#3. You’re looking at a 1 to 5-year journey.

Get the sales job. Learn the skills and start your business. Unless you have some really special skill or you’re willing to put in 16 hour days to learn new skills, for the next six months to a year, you don’t have a lot of options.

One of the reasons I am doing this video is because we are having so many signals that the economy is contracting and a recession is coming. The state of Illinois is going bankrupt. They don’t have the money to pay their bills.

Before a major downturn, the recession contracts a little bit at first, then just starts dropping off. I predict that within 18 to 24 months we’re going to be in a recession. I could be wrong, but that’s what I am telling my clients. That’s what I am preparing for myself.

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Question: Should I save money like crazy to buy a business?

Answer: No. No. No. Here’s a fundamental problem with that idea. It sounds really, really good. It sounds great, right? But, if you don’t have any business management skills, it is dangerous. I would not do that. I would not recommend it. Now, if you already have business experience, that’s different.

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Jobs are being eliminated because of automation. We have a lot of new jobs requiring new skills that people aren’t prepared for yet. There are certain industries and they can’t get the people they need. They are having to actively immigrate geniuses from India and China for these jobs.

I’m going to give you a statistic and I want you to investigate it on your own. In the USA, every month, 330K people turn 18 years old. Now what does that mean? If you’re producing 130K jobs, we’re not producing enough jobs for the people who are becoming adults.

Then you have the older folks who say, “I’m not leaving my job because I need the money.” So, you have an older generation hanging onto their job. You have a younger generation who can’t find a job. You have other people who went to college and have somewhat of a job, but their school loan payments are kicking their ass so they can’t buy a house.

You have this housing bubble in certain cities where the price of a house outpaces what people can afford. Sears is closing stores. Macey’s is closing stores.

I feel like Amazon buying Whole Foods was the first recessionary pricing sale. It’s starting to feel like 2006, 2007. I had a thrift store at the time. My clientele was primarily immigrants. Then all of a sudden, I started seeing a bunch of white people. I’m seeing that all over the place. It’s coming.

The real reasons people can’t find jobs is because of automation and a lack of training for high-skilled positions. People are just not taking those hard classes.

Another indicator that a recession is coming is that crime is up. My bank was robbed. A phone store was robbed. This is happening right now.

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If you are in that bad situation living with your parents, you’ve got to start at the bottom. You can’t expect to come online and make fast money. I know some guru told you he was just like you and that six months ago he was on his sister’s couch and now he’s a multi-millionaire. That’s bullshit most of the time. It happens. I had my own hero story, but it happened over several years and not in months.

There is no recession proof job. The best way to prepare for this next recession is to build a recession proof hustle.

Question: What really made the difference for you Glendon? What got you out of the boarding house?

Answer: I got laid off three times in 18 months. That third time was the straw that broke the camel’s back for me. I decided I could not live like that anymore. I realized I could not depend on a job to give me money anymore. I was Salesman of the month when I got laid off. I was a good employee who came to work on time. I did everything they asked me and I still got fired.

I had a written plan to get out of the boarding house.

You need to start some hustles while you start your business. You need money right now. I fully understand that. A new business is like a baby. There’s a lot of potential, but in the beginning, someone has to change it. Someone has to bathe it. Someone has to feed it.

If you are trying to live off that business and it is not at a certain level, you will strangle your baby. That’s what a lot of people do. That’s why you’re going to have to come up with some hustles that generate $2K to $4K for living expenses for you.

We’re going to talk about that in the near future. Watch for it.

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Think

Think

If you don’t want to read it, you can watch this video.

Why should you learn how to sell? That’s a big question. You should learn how to sell because selling and marketing impact your life every day. For the most part, you are on the other side. There is selling that is so good, you don’t even know it’s happening.

Now, imagine if you could learn to use these same skill sets to benefit you and your family. Selling correctly is hard. It’s very, very hard. But, it’s a worthwhile endeavor.

The number one reason you should learn to sell is it will improve your future. Let’s say you totally suck ass right now when it comes to selling. Maybe you’re all afraid and don’t want to approach people. That’s now.

But, if you start educating yourself on the sales process, your future will be brighter. You will make more money. You will be happier, and your sex life will improve. I know you’re wondering why your sex life will improve. Let’s just say, when you have more money, you have more options. That’s all I’m going to say on that.

One of the things you should really look at is why are you afraid of selling. What is the big problem?

The first thing you need to learn to sell is to fall in love with your product. I used to sell cars a long, long time ago. I used to sell Dodges and Chryslers. It was a struggle. Then I started selling BMWs. As the same person with the same abilities, I sold more because I loved the car.

If you have a problem selling, you have to think about what’s the big problem. What’s really the issue? Is it you or is it the product?

Number #2 is you’ve got to think about what people really want. I say this all the time in terms of dating and mating. Many guys will approach women with what they think the woman wants with little regard to what she really wants, and sometimes they don’t know. Sometimes they do and they won’t tell you. This takes the study of body language, psychology and experience to figure out.

Once you figure it out, it’s amazing what you’re able to pull off. It’s the same thing selling your products to customers. Everyone has hidden barriers. Everyone has this fear of making the wrong decision. So, for you to be a better salesperson, you have to isolate, identify and address those issues.

Number #3 is not a bad profession. That’s something you see all the time here on YouTube. People tell me, “I just want you to work hard. Make good content. Help me out. If you try to charge me some money, you’re scamming me. You’re just trying to get my money. You don’t care about me. So, what if I want you to work 20 or 30 hours a week making your videos to benefit me? You have my undying gratitude.” These are the things people will say and think.

Check this book out. It’s called Predictably Irrational, by Dan Ariely. Get it. It will help you in your sales education.

Sales education is a never-ending lesson. Things change. You can never stop learning. You still have to put yourself out there and work really hard learning the process. You have to have a better idea of what you should be selling, how you should be selling, and who you should sell to.

There are many people who try to sell something, but they miss a very critical step. Who are you selling to? Why should they buy your product? I offer a course online to help people learn how to make money selling items, selling themselves, or creating awareness online.

I know who my customer is. It’s 30% of the country. But, if you drill it down, it’s people between the ages of 25 and 45 years old who are seeking extra income first, and full income in many cases. It makes sense people need help with this problem because how do you go from making no money to some money when you’ve never done it before.

Once you learn who you should be selling to and why you should be selling it to them, the selling process becomes much easier. That’s the big conundrum, because this is what people do. They make a product or service, write a book and then after it’s done, they think they’re selling to the public or their customer base something they want.

What you have to do is really drive home who is your customer. The channel is designed for men. The rough talk, the way that I think appeals to men, but there are many women who come to the channel. They get the videos. They buy the products and they learn.

I never change my message to suit women and I never will. My message speaks to some women because they want to have a better life. Once again, I didn’t change what I was doing. I have a mission. I have a purpose. I know where I want this thing to go.

You’ve got to have a mission. You’ve got to have some principles. You have to have a moral compass and some kind of guiding light when you’re putting together your sales process.

I hear people say, “I just want to make some money. I don’t have time to read books. I don’t want to work on my inner game. I just want to get paid.” That attitude is full of fuckery. This is why. There’s no introspection. There’s no research. There’s no self-education. There’s no continuing education.

People who do this tend to be stuck. They get to a certain point and they can never get past it. They’ll work harder and put in more hours and say it’s not working out. They will say things like, “Maybe this isn’t for me.” That’s not the problem.

The problem is you haven’t done the proper things which his educating yourself. I was listening to this tape from Brian Tracy years ago. He advised that you take 5% of your income and invest in personal development and self-education.

I’ll be honest with you. I don’t do 5% myself. It’s more like 2%. It makes a remarkable difference. If you can’t do 5%, do 1%. It’s going to make a difference. You’ll be exposed to new ideas and concepts. You will have fun with it.

When you see that what you’re doing will benefit the customer, it’s not really selling. It’s just communicating and talking to a person you are helping out.

Once you learn how to sell, you never have to worry about money again. If you are a good salesperson with a track record, you can always get a job. You don’t even have to go through the normal interview process, typically.

Selling becomes a part of who you are. It becomes a part of how you view life. You look at the world totally different than other people. You have the ability to sense things.

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We Started from the Bottom – Hustling from Scratch

We Started from the Bottom – Hustling from Scratch

If you don’t want to read it, you can watch this video.

You want to start a business, but you have no experience, no money and no connections. How can you do that? That’s what we’re talking about today.

You have to understand that it’s okay to be you. I’m not saying that in a condescending way. I’m saying that in the grand scheme of things, you can’t innately know the right thing to do. It’s normal and okay to struggle.

I didn’t start the journey until I was 32. People will tell you that in order to start a business, you must get business cards. You must incorporate. You must have office space. There are all of these things you must have first before you make money. That’s not true.

I want you to listen to me. Right now, I am in my underwear making a video. No shit. I work from home. I started a YouTube business and publishing business that allows me to do this. So, when I say it is possible, this is something I have done. This is something I see other people doing.

The reality is that you can right now with no experience, start a business. If you work your ass off and you do all the stuff you’ve been told to do, within 12 to 24 months, you could possibly have a business. There are no guarantees. If you don’t have an IQ of 75 and you work really hard, there is a 90% chance you will have a business that will support you within 12 to 24 months.

This is the new economy. You don’t have to do the things that your father and you grandfather did. You can start a business after listening to this video or reading this blog. Get up and get started. Do something and at the end of the day, you can have the framework of a business. If you are really on your hustle, you could have earned money from your business.

Now, are you incorporated? No. I don’t recommend that you get incorporated until you validate your business idea unless you have to because there is a certain element of liability or some other requirement based on the type of business you start. If you’re going to be online doing stuff, don’t incorporate until you validate your business idea.

Now, what’s validating? It’s finding out if your concept is something strangers will buy. If you do that 10 times in a week or 20 times a month, you validate your business concept. It has to be something strangers will pay you money for. Then it becomes a process of refining that. This is how you should start a business with no experience.

Rule #1 is get started.

Rule #2 is forget about the people in your life who have never started a business and who can’t offer you valid, time-tested business advice. They can offer you an opinion which may be rooted in love, but they can’t offer you valid business advice.

When I started my first business that was doing well, I got some bullshit from my mother. I completely ignored it. She filed bankruptcy three times. She doesn’t know shit about money. She never had a business.

People often confuse age with wisdom. There are a lot of 60, 70 and 80-year-old fucking fools out here. We don’t do it like that anymore.

Rule #3 is you have to become a metric monster. You have got to dig in the data. If you don’t know how to do that, you can learn. You can build.

This is crazy, but many people do not want you to win. They may say they want you to win. They may be acting like they’re in your corner, but they aren’t. They will become your Brutus, because your winning means they did not even participate in the game. When they see you shining, they will call it a random act of luck or good fortune. They may say you are fucking somebody to get it. When this happens, you can remember this video and know to expect it and to be ready.

Rule #4 is you have to be grateful. I know you didn’t expect that. You have to be grateful for little shit. When you start taking things for granted, you start to lose your edge. You don’t focus. You don’t see the little things that can make you money. When that happens, you may also miss the big things that can make you money.

The world is big. There is so much money out here, it’s stupid. Practice gratitude. Practice appreciation. When you practice these two things, more money will start hopping in your wallet.

Let’s get down to the technical parts. At what point do you incorporate? The answer is you incorporate when you have earned enough from your new business to pay for it.

You’re going to have to do some research to determine what type of structure you’ll need. Everyone has a different tax structure and each business is different. There is no “one size fits all” answer to this question. There are so many variables.

Another way you can start a business with no experience is to work for free to prove yourself and get experience. You must increase your value to other human beings.

Rule #5 is realizing you are an owner. Many people own businesses and act like employees and wonder why they aren’t respected by their employees. You are the man or woman responsible. When you accept that responsibility, you will make more money.

There is so much opportunity out there. The right time is now. You are bullshitting yourself if you say you are waiting for the right time. You are putting yourself in a position to lose, because you are afraid.

Every time I put shit out, I get a little fear. Is this shit going to work? I hit the release button and shit happens. I have a lot of losers. I have products and people don’t like the name. They don’t like the template. They don’t like the thumbnail. I send out an email and nobody buys. It happens. I fail more than I win.

Rule #6 is if you fail a lot, you’re going to have to create massive action. I figure my failure rate is 75%. So, 25% of the time I win. So, if I do ten action points, I’m going to win 2.5 times. So, what do I do with that information, I create 40 action points. I still have that 25% success rate. Because I have increased my action radically, I’ve increased my success. I just gave you the magic jellybeans and the keys to the castle.

You can build your life. You can build your thing. It’s a matter of courage. It’s not a matter of intellect. It’s not a matter of access. It’s not a matter of luck. It’s a matter of courage.

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How to Develop a Money Mindset for a Better Life and More Money

How to Develop a Money Mindset for a Better Life and More Money

If you don’t want to read it, you can watch this video.

It took me a long time to get the views that I have. You can be your fucking self and still be successful. You don’t have to be like that other guy or that other chick. You can be whoever the fuck you are and still be successful.

How does one develop a money mindset? Many people out there in YouTube land or Facebook land want someone to tell them exactly what to do and how to do it, and they don’t want to pay. So many people feel entitled. I’m going to wrap this up and tell you why that mindset fucks up your money mindset. These people feel entitled to great information and they don’t want to pay for it.

There is this video out that says people pay more attention to information they pay for than information they get for free. It’s 100% true for most people. Why? If you go on this channel and go to the older videos from 2009 to 2012, there are tons of videos with great content that will tell you what to buy and how it goes down.

All it takes is you sitting on your ass and watching the videos. But, that takes commitment. People say they don’t want to watch a video. They want bullet points. They don’t want me to charge too much, maybe a dollar or two. They want me to break it down for them.

That is the attitude that explains why they are broke and don’t have any money. Developing the money mindset has nothing to do with money or chasing money for money’s sake. I’ll give you a prime example.

There are TED Talks that talk about the power of telling stories, because they resonate with people. I knew this early on. The more stories I told about the storage auction business, the more books I sold. It’s called indirect selling. The book purchases were a byproduct of telling the stories. None of those people were able to figure it out.

This is what comments about “not wanting to hear my stories” told me. The people saying these things never watched a TED Talk. They never really studied marketing. They didn’t like my stories, so they figured no one else did.

As a business owner, you have to take yourself out of the equation on some things. I have sold so many things that I thought were butt ugly, but it made money. Someone else liked it.

That’s the whole thing. When you tell stories and you create an emotional response, you move people. That’s what happened. That’s why there are so many storage auction stories.

I know one day I had something to do, so I made 10 videos in one day. I released five of them. Then, I went out of town and came back, I had a ton of sales. I connected the dots. You tell stories and you make money. For those of you on the outside looking in, you don’t see all this stuff.

The internet has conditioned people to get stuff for free and expect top quality and perfect craftsmanship for little or nothing. If they don’t get it, they ball up their little fist and scream like babies.

With the money mindset, you have to think about larger principles. Let’s discuss Google. Google’s main purpose was not to get rich. Their mission statement was not to get rich. Their mission was to index the world. They want to catalog every piece of information in the world. That’s their goal. On the way while chasing that larger goal, they made a shitload of money.

Without the larger goal, the minute that you stop working, the money stops coming in. There have been times I’ve stopped working and the money kept coming in. When my partner died, I was worthless for about six months. It’s a system that creates income whether I’m here or not.

You have to sit down and think, #1 What can I do, create or be that serves a lot of people?

I’ll give you another example. People online bitch about how much money athletes make. I have no problem with some quarterback making $100 million. It doesn’t bother me at all.

People will argue that a teacher or other public servants should make the equivalent of athletes since they have such a valuable job. That’s bullshit for this reason. When you saw Joe Montana do that crazy thing, it was magical. You remember who you were with and the entire experience. It will stay with people for years. Those moments are priceless. Montana didn’t do that for one person. He did that for millions. Athletes will inspire more people on one Sunday than a teacher will in a lifetime.

Understand, if you want to make money, you should think of something else first. Think of a larger purpose first. Think of something that serves a lot of people.

Let’s look at the Waffle House. This restaurant has been extremely successful. The menu hasn’t changed since I first heard of them decades ago. They serve basic food to a lot of people every day. They are extremely successful.

Developing the money mindset takes a certain level of creativity. You have to look at making money as a byproduct of making something else. That’s one of the reasons I traded in my life as a reseller to become a creator. I can serve more people doing this than I ever could in the storage auction business. Now, I can serve many more people consistently.

If you can serve a lot of people, you can make a lot of money. If you want to develop a money mindset, first you must develop a service mindset. Start thinking, what can I do to serve a lot of people, not what can I do to make a lot of money. If you create great service, the money will come as a byproduct.

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