If you don’t want to read it, you can watch this video.
There is this book by Dan Ariely, Predictably Irrational, which talks about why we do the things we do as human beings. I think that would be a good book for many of you to pick up. I’m going to address some stuff in the YouTube community and I’m going to use logic.
Why does anyone make a YouTube video? I told you my reason. My YouTube channel was built for the express purpose of selling my information products.
Now let’s talk about everyone else. Resell Renegrade recently put up a statement pretty much agreeing with me that said that everyone who has a channel is after something, attention views or whatever. There are some people who are working for you and who will tell you their motives are altruistic. That’s 100% bullshit.
Number 1 – Making videos is time consuming.
The reason there are people pissed off at me is not because I have done anything wrong. They’re pissed off because they can’t figure out why their videos don’t have the reach or the influence or bring them some kind of currency. When I say currency, it could be money or emotional currency.
They’re pissed off because no one is paying them as much attention as me. Let’s discuss why staying with the theme of why do people do what they do. I’m going to use the doggy do example. You’re on the street and you see some dog shit. Do you stand there and talk about the dog shit? Nope. Do you get on your phone and call some friends to tell them about the dog shit? No. You keep walking by.
Now keep in mind, the reason people do what they do is due to some emotional component. I’ll give you an example. There are several people that have degrees and they will tell you about what they learned in business school.
This is the thing, if you got your degree like ten or twenty years ago, that information is obsolete. It is completely obsolete unless you added to the information with continuing education and have continued to add to your knowledgebase.
Now this is the real kicker. If your advice and information is so good, then why don’t you have the life that you want? Wouldn’t a person who is doing well live in a nice place and have nice things?
Going back to the book Predictably Irrational, everybody wants to shine. Everyone wants acknowledgement. Everyone wants compliments.
Most people start a business because they don’t want to work for someone else. There is no lofty ambition. There is no huge goal. Not wanting to work for someone else is reason enough to start a business. If you really want to crank out your success, you have to figure out why you’re doing what you’re doing. If you don’t figure that out, the bus is going to crash.
It my start off well because there is some emotional fuel in the tank. Long-term, most of the YouTube channels you see aren’t going to last two years. It’s much more challenging to hit a certain level with YouTube if you’re not with the right theme.
At some point you need to sit down and think about why you’re doing what you’re doing. Are you doing it because you want a better life? Are you doing it because you want to make money? When I come on YouTube, there is always a purpose. It’s contrived like a mother fucker. There is always a plan. Every video has an agenda.
Everything that we do is an emotional decision. If you realize that about yourself and you realize what emotions drive you, then you can make yourself more powerful and effective. Sometimes it takes falling down and knocking yourself against the concrete.
Now let’s talk about markets and YouTube. When I created Glendon 007, I knew there was a market. I didn’t know it was as big as it was. So, I designed videos for a market I knew existed.
There are a lot of ways to research YouTube. There are a lot of ways to figure out what is a good video to put up. I’m not doing that because I have the G-verse. I have my own ecosystem. A lot of you are trying to leverage into an ecosystem and I’ve built my own ecosystem. That’s something I teach. What I talk about is creating systems and an environment you can win in versus adapting to someone else’s.
So many people will be replaced due to technology. It won’t matter what your credentials are, technology is forcing people from all types of positions and with all types of backgrounds out of jobs. A lot of people are going to find themselves without a job.
Mark my words. Craigslist is extremely powerful. Craigslist got me a consulting job in Germany. That’s why I make all these videos. There will be this block of videos where people come in.
If you make videos on YouTube, don’t delete your videos unless they are really shitty. It it’s getting views, leave it up. Because a video I put up four years ago got me the consulting job.
At large, Craigslist is a wonderful place. If you know what you’re doing and you study it, you can make a lot of money here.
Success brings two kinds of people to you. The majority of people it brings to you are people who are good for you and can help you become even more successful. But, unfortunately, it also brings trolls and haters. What has been surprising though, is that when I really examined the impact of the haters, I realized they helped me more than they hurt me in many ways.
When I became really successful was when I admitted and realized I was a dumb ass. If you make a mistake and can’t admit it happened, that will limit your growth. If you don’t learn from those mistakes, you’re not going to go too far.
If you want to be successful you have to be emotionally honest with yourself. I wrote my first book as a self-indulgent, self-serving measure to make money. It also helped out people.
When you are sitting there before you do your video, I want you to think about why you’re doing it. DO you want to make money? Do you want attention? Do you want to share your views with the world? What do you want to do?
Once you figure that out, the results and success may blow your mind. The next ten years, if you have the right mindset, will be fucking amazing. If you are mentally poor, the next ten years are going to be scary for you.
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