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I was going to have a different Fiverr update for you but I’m still doing some testing. I will share something with you that was unexpected. I always believe in running parallel sale items. For example, if you have a nice item on eBay, you should also put it on Craigslist. Use the same listing and the same terminology. You’ll get more traction that way.
I did the same thing with Fiverr, but I did not put it in the last course because there were some people running out of the gate and others were trying to get their feet wet. What I did was put an ad on Craigslist with one of my Fiverr gigs. I got one customer and I made $500. The thing is, this is a gig I was going to put on Fiverr. I said I would teach them how to do YouTube videos. The idea was I’d do a little 30-minute consultation to teach them how to do it. The people liked me so much that they asked me to do it for them. I said, “Sure okay.”
I told you about this to make this point. When you’re doing your Fiverr gigs, you need to really put a lot of thought into them. Remember, it may not work on Fiverr, but it may work somewhere else. You never know what you can leverage that thing into. If you’re running your gigs on Fiverr, also run them on Craigslist.
It’s all a numbers game. Everyone is competing for eyeballs. It is hard to stand out in the noise. If you have 18 courses making noise, you are in a better situation.
Now I want to segment into multiple streams of income. I’ve been big on multiple streams of income since 2000. Even when I had a job, I always had something on the side. At the time, it was nice and extra, but today; I think it is mandatory.
You need to develop other streams of income based on your strengths. One of the things that happens online is people see Bill doing something or what some other guy is doing. A lot of people are afraid to do their own thing. So, if you’re developing your gigs and they don’t work on Fiverr, it doesn’t mean it won’t work somewhere else.
You have to run a lot of tests to see what works best. So, when you put up your Fiverr gigs and they fail, it’s okay. That’s just one test. I have been looking past Fiverr. I just introduced that platform first because it is free and cheap.
One of the core values of the Hustler Mindset is looking at the world through a different lens. The first rule on Hustler Mindset is that it is all about you and making your life more productive and happier. It’s about making money.
Another thing you should consider is old-school marketing. Ninety percent of commerce is done off the internet. Ecommerce still only represents eight to ten percent of all commerce. You have to think about the demographics. I’m an early adapter. I embrace technology, but I have many friends who could give a damn about technology. I have friends who make a lot of money and who are good at their jobs, and they have old phones. They don’t care about all of these apps.
When you think about it, there are probably more people in your sphere of influence who are more likely to be influenced by old school methods than by social media methods. The problem with social media is there is too much of it. I am oblivious to 98% of what comes across my Twitter feed and maybe 90% of what comes across my Facebook feed. Is your goal as a person looking to make income to have a conversation? No, it’s not. That’s where the noise becomes a problem.
Every time I remove clutter from my website or from YouTube, my sales go up. I’ve got three and a half years of data on this. My YouTube channel is my number one factor for driving sales above all other things. It’s a higher level of engagement and it reaches more people.
I don’t want you to be seduced by social media. You can build relationships with people using it. But, you have to think about the best way to influence people without running yourself ragged. I’ve made a lot of mistakes myself. At one point, I got totally seduced by social media.
You must always measure what you do. You have to track your results. When I started looking at the data that measured my social media results, I realized it wasn’t working. Just because you increase your followers does not mean it will increase your income necessarily.
In this world where people are becoming less and less engaged in real conversations, relying more on texts and tweets or Facebook posts, you can definitely become more successful by being one of the people that reaches out and has a personal interaction with other people. For example, when I go to a party, I always try to be one of the first people to arrive. I try to get there so I can introduce myself to the hosts and assist them if they need help getting ready. A lot of people just arrive at a party and do a big wave to everyone in the room and don’t introduce themselves to everyone individually.
I will tell you from experience that if you become very good at introducing yourself to strangers, you will become very good at selling products whether you’re doing it offline or online. The genesis of what we do is introduce a service or a product to a stranger. If you become very comfortable doing it in real life, it becomes very easy to do it online.
Social skills are still important to a very large segment of society that spends money. The demographics on my YouTube channel have really moved up. I’ve noticed I have a lot of people from the ages of 35 and 55. That’s a high-spending demographic. These people have homes. They have lives. They have kids in college.
If you can build a 25-person network in your neighborhood, you can build a network of 1000s on the internet because of the efficiencies and economies of scale that come into play. If you’re finding it challenging to engage online, I’m going to bet that you are going to find it challenging to engage in real life.
You need to go out and introduce yourself to 10 strangers. Be sure to get their name and phone number for some reason. It’s not about selling. Being comfortable with this will help you succeed online and offline.
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