If you don’t want to read it, you can watch this video.
In this video, I’m going to give you ten reasons why your business is not making any money and why you can’t make money online. If you’re really fast, understand the internet, and you’re pretty smart you are looking at a six to 24-month window before your business makes enough money for you to live on. Realistically speaking, the average person is looking at a three to five-year journey.
The Number 1 reason you can’t make money online is because you hate technology. When you invest in “tech” and you learn all of the features, you learn about groups. You learn about apps. You learn about so many things that could help your business.
When you hate “tech” or you think investing in “tech” is ridiculous, you limit your online potential. I’ll give you an experience. There’s this app called Kik. It’s been around for a while. It’s being used predominately by younger folks. This is how people on Instagram who want to do business with each other communicate.
Once again, if you hate “tech” and you’re avoiding “tech” and resist investing in “tech” you’re limiting yourself and your income.
The second reason you can’t make money online is because you’re trying to do everything from your phone. This is a big conversation especially in the YouTube space. You have a lot of people who want to shoot their video on their phone. They want to do all their editing on their phone and upload it on their phone.
I am a full-time YouTuber going on my eighth year. I have two iMacs, MacBook Pro, GoPro Hero, iPhone cameras, and a Canon 70D. If you get away from your phone early and start investing in technology, you will see huge dividends in your earnings and the scaling of your business.
In the beauty vlogger space, everyone goes to a DSLR. Why? Because the top-level women doing beauty vlogging, that’s what they have. That’s not the ceiling. That’s the floor.
You can get in the game with maybe a $200 body and a $300 to $500 lens. You can’t do this all on your phone. Just let that idea go.
The third reason you do not make money online is because you don’t understand the internet. There are many people who think the internet is an extension to the physical world. The internet is its own world. It has its own set of rules. The world is moving towards the web, but it is not there yet.
The fourth reason you can’t make money online is due to unrealistic expectations. I was having a conversation with a client this morning about the trajectory of his business. It’s going to take months for him to get where he wants to go.
Most of you jump into this with the expectation that because a unicorn or someone did really, really well really fast, that you can duplicate that. These unrealistic expectations are foolish and they hold you back.
People are looking for that secret ingredient. They want to know the secret handshake so they can get into the internet money club. If you are doing this, you are wasting precious time and you’re burning resources based on bullshit.
The fifth reason you’re not making money online is because you think everything is a scam. You think everybody is out to get you. You spend so much of your time protecting yourself as a buyer, when you try to switch to the other side you don’t know how to do it because you’re in buyer mode just like people who are making the transition from employee to employer. It’s a journey mentally.
When you’re in this mode, you spend hours and hours of time Googling things trying to make sure you don’t lose money. All of those hours you invested made you lose more money than you know because they put you behind. Everything is not a scam. The best way to decide if something is valid or not is to get in the game.
Another reason you don’t make money online is you hate email. You are one of those people that lose your fucking mind when you get an email. As for me, I am on everyone’s email list. I am probably on 80 email lists. If you get on everybody’s email lists, you start to see trends of who is copying and pasting from other people’s email lists.
I’ve learned so much by being on these lists. You learn how to market. You learn how to write emails. That teaches you how to do something that makes money online. If you want to be an internet marketer, you need to get on everybody’s email list. That will allow you to see different formats and methodologies about how to sell online.
The eight reason you are not making money online is you hate marketing. You’re one of those people who thinks that people who advertise don’t know what they’re doing. You think sending less emails will make you more money. I have numbers and proof that this belief is false. I have sent more emails. I have sent two, three and four emails per day and made three times more money than when I sold one email a week.
If you want to make money online, you must market. You must get traffic. There are three forms of traffic: organic, paid and influencer. There is no other traffic. You have to pay or get someone to endorse you or you have to roll up your sleeves and build something that people want to read or consume online.
Organic is going to take more time and more work, but it is more durable. In my first 12 months on this YouTube channel, I got 59,000 views. It took me about three years to get to 10,000 subscribers. I believe in both paid traffic and organic traffic. I think you have to work very hard on both of them because you aren’t selling shit if you don’t get attention.
Even if you pay, it may take you 90 days to figure out your rhythm. You’re going to spend money for 90 days just to figure out how your advertising is working. It may only be $5 or $10 a day, but that might be a lot for some of you. You’ve got to do it or you’ve got to pay someone to do it.
The ninth reason you’re not making money online is you’re lazy. It takes effort, time and attention to make money online. Sometimes you have to burn the midnight oil. You can’t do this and be lazy.
Another thing you have to do is set a schedule for learning. Everything changes. Knowing that you must have a set time to learn new things. At a minimum you should set aside time once a month to learn new stuff.
Another reason people aren’t making money online is because they are relying on hope. They hope someone comes to their website. People hope someone will watch their YouTube channel. People hope someone will buy their products and services. Hope is a very poor business strategy in terms of getting engagement.
In the beginning, you must invest in very searchable content that is very tasty. You can’t talk about having a biscuit this morning and other mundane content unless you already have a huge audience.
You have to be in a perpetual mode of study, always learning if you want to success online.
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