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I have failed no less than 100 times this year. I’m going to tell you some of the places I failed. I have failed professionally. I have failed personally. I have failed in the gym. I have failed going out in public. I’ve failed across the board. I just started thinking about that. It’s been close to 100 times this year.
This was the gist of a conversation I had in the forum. This person was talking about being an internet marketer. They said they started four months ago and failed two or three times. I thought, what the fuck. So, you’ve failed two or three times in four months, that’s nothing. My first book took three revisions to get it right. I just pushed past that.
I thought you’ve got to be kidding me. You’ve got to be one of the weakest little bitches I’ve ever seen. Three times and you’re out? This isn’t a baseball game. This is fucking life. You’ve got to be kidding me.
Then I started to think about how most people define failure. People think failure is the end. They think it’s a wrap and that there are no other possible outcomes. I failed. I’m embarrassed. I can’t go on.
This goes back to the psychology of success. The other day I was in the gym and I was trying to get 650 pounds on the dead lift. The bitch didn’t move. So, I went and took off two plates. I wasn’t ready for 650. That was a fail. That was a failed attempt.
One of the things that hit me is I put myself in the position to fail. You have to put yourself in a position to fail to win. Many of you are afraid to put yourself in a position to fail. You’re also afraid to put yourself in a position to be successful.
You are defined by the people you spend the most time with. I really believe that. In my group, when I was dealing with folks that had not really pushed themselves, I realized they were scared little bitches. They’re just running fucking scared. Everything is scary to them. It hit me that these people aren’t used to putting themselves in a position to fail. It hurts too much. They don’t have the mental stamina to push past that stuff.
To succeed as an entrepreneur, you have to consistently put yourself in a position to fail. If you don’t, you’re not going to go where you want to go.
I’m going to tell you some stuff where I have failed. I have put so much stuff out, that something had to work. So much of my stuff failed. I would say my failure rate is about 80%. That’s a win because it used to be fucking 100%. I consider an 80% failure rate to be awesome. That’s why many of you are not going where you want to go. You’re not trying enough. You’re not putting in enough effort. The minute you get these hurtful little feelings and things don’t work out, you quit.
I put stuff out all the time. People unsubscribe from the list. They’re like, “It’s too much. I want Glendon to put out what’s going to serve me and I want it to be really cheap. I want him to be efficient. Fuck what Glendon wants to do.”
This is what I know. Let’s go back to my failure ratio of 80%, which is a vast improvement over what it used to be. So essentially, for every five things I try, one is going to work out. So, what does that tell me. Many people say, “It’s not worth the effort. No. No. No. 80% failure. I can’t do that.”
If you think like that, then you’re clueless. You’re a fucking idiot. Someone who is really smart is going to say, “So, I really need to do 20 things if I want four things to work out. Then I need to do 40 things if I want eight to work out. That’s what you say if you’re really thinking.
There are three types of people that come to this channel. There are people who are tired of being lied to. They’re sick and tired of someone saying, “Hey, if you do this you’re going to be a millionaire in two years.”
I don’t tell you that message. I tell you, “Hey, you’re going to fail. You’re going to make mistakes. You’re going to look stupid. But, if you keep on, eventually you’ll figure it out and be successful.” When will that happen? I don’t know. I don’t have a crystal ball.
The second group comes because they like me and they respect me. They hate the fact I am right so much, even though I’m not always right. I fuck up, but I’m right a lot. I’m right on a bunch of big shit.
The third group just comes to hate.
Longevity makes a big difference. Why am I able to hang in here so long? I can deal with failure. I’m not comfortable with it. There is a big difference between dealing with failure and being comfortable with it.
When I put out a product and a bunch of people don’t like it, I know it’s a booty product and to the scrap yard it goes. Learn to deal with failure. I think that is “hands down” one of the most important things about being an entrepreneur, about being a hustler. Dealing with failure teaches you how to go forward in life.
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