If you don’t want to read it, you can watch this video.
I was going through my emails and I came across this email that made really surprised me. The person was very polite. They said I was too much of a salesperson. When I read it, I was really offended because I don’t think I’m enough of a salesman. I think I have so much room to grow as a salesman. The gist of what she said was that she likes a soft sale with a little something to get her interested. But, then she want s to be left alone to think about it and decide whether she wants to buy.
I’ve taken a lot of sales courses and I’ve been involved in deals from $10 to $500,000. If salespeople did not exist, the world would fall apart. The reason I say this is because the biggest problem in the sales transaction is people don’t want to make a decision because they are afraid they will make the wrong decision. In some cases, making a bad decision can have disastrous results. For company representatives, a bad buying decision could mean they lose their job. So, there is a lot of apprehension.
Salespeople are some of the highest paid people in the world. Getting to the core of this video, we are all salespeople. I don’t care what you do or how you do it, you can’t get yourself out of the sales position. You can’t do it.
Instead of being afraid of being a salesperson, embrace it and make yourself better. Believe it or not, when you’re a really good salesperson, you make the end user, the customer feel much better. I’m not saying you should grab rocks and present them as diamonds. I’m saying you should take diamonds and present them in the best light possible.
Now, you may disagree with me about my claim that everyone is a salesperson. I’m going to give you a few examples. One of the biggest sales transactions is when a guy meets a girl. When a guy meets a girl, he is selling himself. That’s the reality. That’s how the world works. People want to know, what can you do for me. I don’t see that changing anytime soon.
Now, this is a really, really big thing. Everything that you do and everything that you say and wear is marketing collateral material, depending on what you’re trying to sell. All of that stuff matters.
If you are a salesperson, you have to look at everything. You’ll see people in great expensive cars and the car sounds like shit and the tires are bald. When they get out of their car, their clothes aren’t the way they should be because they are living above their means. If you don’t notice all of these things, you can actually spend a lot of time trying to sell the wrong thing to them because they don’t have the money.
I have a friend who dates this chick who is the epitome of that story. She makes decent money, but blows it faster than she gets it. She’s always borrowing money from him. The funny part of this story is she makes twice what he makes, but he manages his money well. That is one of the reasons he will not marry her. Good move.
To get venture capital or customers you have to sell yourself. Even recruiting employees is selling. As a business person, you are always selling.
I have seen companies with horrible products and an excellent sales force survive. I’ve seen companies with great products and a good idea flop because they didn’t have capable salespeople. That’s amazing how that works.
This is something I know is true. If you’re a good to great salesperson, you will always eat. I don’t care what the product is or what the market is, you will always provide for your family. There are brilliant people out there who are unemployed. Think about that for a second.
Just because you don’t want to identify as a salesperson does not mean you’re not one. What it means is you’re an unaware and crappy salesperson. What that means is you’re ineffective and going to crash and burn.
If you write a book or have a product, you’re a salesperson. You can benefit by going to Inc. magazine or Sales.com and just reading a few articles. You should spend a week and immerse yourself in what salespeople do. You will be 1000 times better than you are today. That is the reality.
We are all salespeople and you need to embrace that fact. You need to become the best salesperson and marketer of your product as a way to move forward. I don’t think you have to be a born salesperson to make it happen. I do believe you have to have the energy and the enthusiasm to learn how to be one.
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