Month: July 2017

If you don’t want to read it, you can watch this video.

Why should you learn how to sell? That’s a big question. You should learn how to sell because selling and marketing impact your life every day. For the most part, you are on the other side. There is selling that is so good, you don’t even know it’s happening.

Now, imagine if you could learn to use these same skill sets to benefit you and your family. Selling correctly is hard. It’s very, very hard. But, it’s a worthwhile endeavor.

The number one reason you should learn to sell is it will improve your future. Let’s say you totally suck ass right now when it comes to selling. Maybe you’re all afraid and don’t want to approach people. That’s now.

But, if you start educating yourself on the sales process, your future will be brighter. You will make more money. You will be happier, and your sex life will improve. I know you’re wondering why your sex life will improve. Let’s just say, when you have more money, you have more options. That’s all I’m going to say on that.

One of the things you should really look at is why are you afraid of selling. What is the big problem?

The first thing you need to learn to sell is to fall in love with your product. I used to sell cars a long, long time ago. I used to sell Dodges and Chryslers. It was a struggle. Then I started selling BMWs. As the same person with the same abilities, I sold more because I loved the car.

If you have a problem selling, you have to think about what’s the big problem. What’s really the issue? Is it you or is it the product?

Number #2 is you’ve got to think about what people really want. I say this all the time in terms of dating and mating. Many guys will approach women with what they think the woman wants with little regard to what she really wants, and sometimes they don’t know. Sometimes they do and they won’t tell you. This takes the study of body language, psychology and experience to figure out.

Once you figure it out, it’s amazing what you’re able to pull off. It’s the same thing selling your products to customers. Everyone has hidden barriers. Everyone has this fear of making the wrong decision. So, for you to be a better salesperson, you have to isolate, identify and address those issues.

Number #3 is not a bad profession. That’s something you see all the time here on YouTube. People tell me, “I just want you to work hard. Make good content. Help me out. If you try to charge me some money, you’re scamming me. You’re just trying to get my money. You don’t care about me. So, what if I want you to work 20 or 30 hours a week making your videos to benefit me? You have my undying gratitude.” These are the things people will say and think.

Check this book out. It’s called Predictably Irrational, by Dan Ariely. Get it. It will help you in your sales education.

Sales education is a never-ending lesson. Things change. You can never stop learning. You still have to put yourself out there and work really hard learning the process. You have to have a better idea of what you should be selling, how you should be selling, and who you should sell to.

There are many people who try to sell something, but they miss a very critical step. Who are you selling to? Why should they buy your product? I offer a course online to help people learn how to make money selling items, selling themselves, or creating awareness online.

I know who my customer is. It’s 30% of the country. But, if you drill it down, it’s people between the ages of 25 and 45 years old who are seeking extra income first, and full income in many cases. It makes sense people need help with this problem because how do you go from making no money to some money when you’ve never done it before.

Once you learn who you should be selling to and why you should be selling it to them, the selling process becomes much easier. That’s the big conundrum, because this is what people do. They make a product or service, write a book and then after it’s done, they think they’re selling to the public or their customer base something they want.

What you have to do is really drive home who is your customer. The channel is designed for men. The rough talk, the way that I think appeals to men, but there are many women who come to the channel. They get the videos. They buy the products and they learn.

I never change my message to suit women and I never will. My message speaks to some women because they want to have a better life. Once again, I didn’t change what I was doing. I have a mission. I have a purpose. I know where I want this thing to go.

You’ve got to have a mission. You’ve got to have some principles. You have to have a moral compass and some kind of guiding light when you’re putting together your sales process.

I hear people say, “I just want to make some money. I don’t have time to read books. I don’t want to work on my inner game. I just want to get paid.” That attitude is full of fuckery. This is why. There’s no introspection. There’s no research. There’s no self-education. There’s no continuing education.

People who do this tend to be stuck. They get to a certain point and they can never get past it. They’ll work harder and put in more hours and say it’s not working out. They will say things like, “Maybe this isn’t for me.” That’s not the problem.

The problem is you haven’t done the proper things which his educating yourself. I was listening to this tape from Brian Tracy years ago. He advised that you take 5% of your income and invest in personal development and self-education.

I’ll be honest with you. I don’t do 5% myself. It’s more like 2%. It makes a remarkable difference. If you can’t do 5%, do 1%. It’s going to make a difference. You’ll be exposed to new ideas and concepts. You will have fun with it.

When you see that what you’re doing will benefit the customer, it’s not really selling. It’s just communicating and talking to a person you are helping out.

Once you learn how to sell, you never have to worry about money again. If you are a good salesperson with a track record, you can always get a job. You don’t even have to go through the normal interview process, typically.

Selling becomes a part of who you are. It becomes a part of how you view life. You look at the world totally different than other people. You have the ability to sense things.

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If you don’t want to read it, you can watch this video.

You want to start a business, but you have no experience, no money and no connections. How can you do that? That’s what we’re talking about today.

You have to understand that it’s okay to be you. I’m not saying that in a condescending way. I’m saying that in the grand scheme of things, you can’t innately know the right thing to do. It’s normal and okay to struggle.

I didn’t start the journey until I was 32. People will tell you that in order to start a business, you must get business cards. You must incorporate. You must have office space. There are all of these things you must have first before you make money. That’s not true.

I want you to listen to me. Right now, I am in my underwear making a video. No shit. I work from home. I started a YouTube business and publishing business that allows me to do this. So, when I say it is possible, this is something I have done. This is something I see other people doing.

The reality is that you can right now with no experience, start a business. If you work your ass off and you do all the stuff you’ve been told to do, within 12 to 24 months, you could possibly have a business. There are no guarantees. If you don’t have an IQ of 75 and you work really hard, there is a 90% chance you will have a business that will support you within 12 to 24 months.

This is the new economy. You don’t have to do the things that your father and you grandfather did. You can start a business after listening to this video or reading this blog. Get up and get started. Do something and at the end of the day, you can have the framework of a business. If you are really on your hustle, you could have earned money from your business.

Now, are you incorporated? No. I don’t recommend that you get incorporated until you validate your business idea unless you have to because there is a certain element of liability or some other requirement based on the type of business you start. If you’re going to be online doing stuff, don’t incorporate until you validate your business idea.

Now, what’s validating? It’s finding out if your concept is something strangers will buy. If you do that 10 times in a week or 20 times a month, you validate your business concept. It has to be something strangers will pay you money for. Then it becomes a process of refining that. This is how you should start a business with no experience.

Rule #1 is get started.

Rule #2 is forget about the people in your life who have never started a business and who can’t offer you valid, time-tested business advice. They can offer you an opinion which may be rooted in love, but they can’t offer you valid business advice.

When I started my first business that was doing well, I got some bullshit from my mother. I completely ignored it. She filed bankruptcy three times. She doesn’t know shit about money. She never had a business.

People often confuse age with wisdom. There are a lot of 60, 70 and 80-year-old fucking fools out here. We don’t do it like that anymore.

Rule #3 is you have to become a metric monster. You have got to dig in the data. If you don’t know how to do that, you can learn. You can build.

This is crazy, but many people do not want you to win. They may say they want you to win. They may be acting like they’re in your corner, but they aren’t. They will become your Brutus, because your winning means they did not even participate in the game. When they see you shining, they will call it a random act of luck or good fortune. They may say you are fucking somebody to get it. When this happens, you can remember this video and know to expect it and to be ready.

Rule #4 is you have to be grateful. I know you didn’t expect that. You have to be grateful for little shit. When you start taking things for granted, you start to lose your edge. You don’t focus. You don’t see the little things that can make you money. When that happens, you may also miss the big things that can make you money.

The world is big. There is so much money out here, it’s stupid. Practice gratitude. Practice appreciation. When you practice these two things, more money will start hopping in your wallet.

Let’s get down to the technical parts. At what point do you incorporate? The answer is you incorporate when you have earned enough from your new business to pay for it.

You’re going to have to do some research to determine what type of structure you’ll need. Everyone has a different tax structure and each business is different. There is no “one size fits all” answer to this question. There are so many variables.

Another way you can start a business with no experience is to work for free to prove yourself and get experience. You must increase your value to other human beings.

Rule #5 is realizing you are an owner. Many people own businesses and act like employees and wonder why they aren’t respected by their employees. You are the man or woman responsible. When you accept that responsibility, you will make more money.

There is so much opportunity out there. The right time is now. You are bullshitting yourself if you say you are waiting for the right time. You are putting yourself in a position to lose, because you are afraid.

Every time I put shit out, I get a little fear. Is this shit going to work? I hit the release button and shit happens. I have a lot of losers. I have products and people don’t like the name. They don’t like the template. They don’t like the thumbnail. I send out an email and nobody buys. It happens. I fail more than I win.

Rule #6 is if you fail a lot, you’re going to have to create massive action. I figure my failure rate is 75%. So, 25% of the time I win. So, if I do ten action points, I’m going to win 2.5 times. So, what do I do with that information, I create 40 action points. I still have that 25% success rate. Because I have increased my action radically, I’ve increased my success. I just gave you the magic jellybeans and the keys to the castle.

You can build your life. You can build your thing. It’s a matter of courage. It’s not a matter of intellect. It’s not a matter of access. It’s not a matter of luck. It’s a matter of courage.

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If you don’t want to read it, you can watch this video.

It took me a long time to get the views that I have. You can be your fucking self and still be successful. You don’t have to be like that other guy or that other chick. You can be whoever the fuck you are and still be successful.

How does one develop a money mindset? Many people out there in YouTube land or Facebook land want someone to tell them exactly what to do and how to do it, and they don’t want to pay. So many people feel entitled. I’m going to wrap this up and tell you why that mindset fucks up your money mindset. These people feel entitled to great information and they don’t want to pay for it.

There is this video out that says people pay more attention to information they pay for than information they get for free. It’s 100% true for most people. Why? If you go on this channel and go to the older videos from 2009 to 2012, there are tons of videos with great content that will tell you what to buy and how it goes down.

All it takes is you sitting on your ass and watching the videos. But, that takes commitment. People say they don’t want to watch a video. They want bullet points. They don’t want me to charge too much, maybe a dollar or two. They want me to break it down for them.

That is the attitude that explains why they are broke and don’t have any money. Developing the money mindset has nothing to do with money or chasing money for money’s sake. I’ll give you a prime example.

There are TED Talks that talk about the power of telling stories, because they resonate with people. I knew this early on. The more stories I told about the storage auction business, the more books I sold. It’s called indirect selling. The book purchases were a byproduct of telling the stories. None of those people were able to figure it out.

This is what comments about “not wanting to hear my stories” told me. The people saying these things never watched a TED Talk. They never really studied marketing. They didn’t like my stories, so they figured no one else did.

As a business owner, you have to take yourself out of the equation on some things. I have sold so many things that I thought were butt ugly, but it made money. Someone else liked it.

That’s the whole thing. When you tell stories and you create an emotional response, you move people. That’s what happened. That’s why there are so many storage auction stories.

I know one day I had something to do, so I made 10 videos in one day. I released five of them. Then, I went out of town and came back, I had a ton of sales. I connected the dots. You tell stories and you make money. For those of you on the outside looking in, you don’t see all this stuff.

The internet has conditioned people to get stuff for free and expect top quality and perfect craftsmanship for little or nothing. If they don’t get it, they ball up their little fist and scream like babies.

With the money mindset, you have to think about larger principles. Let’s discuss Google. Google’s main purpose was not to get rich. Their mission statement was not to get rich. Their mission was to index the world. They want to catalog every piece of information in the world. That’s their goal. On the way while chasing that larger goal, they made a shitload of money.

Without the larger goal, the minute that you stop working, the money stops coming in. There have been times I’ve stopped working and the money kept coming in. When my partner died, I was worthless for about six months. It’s a system that creates income whether I’m here or not.

You have to sit down and think, #1 What can I do, create or be that serves a lot of people?

I’ll give you another example. People online bitch about how much money athletes make. I have no problem with some quarterback making $100 million. It doesn’t bother me at all.

People will argue that a teacher or other public servants should make the equivalent of athletes since they have such a valuable job. That’s bullshit for this reason. When you saw Joe Montana do that crazy thing, it was magical. You remember who you were with and the entire experience. It will stay with people for years. Those moments are priceless. Montana didn’t do that for one person. He did that for millions. Athletes will inspire more people on one Sunday than a teacher will in a lifetime.

Understand, if you want to make money, you should think of something else first. Think of a larger purpose first. Think of something that serves a lot of people.

Let’s look at the Waffle House. This restaurant has been extremely successful. The menu hasn’t changed since I first heard of them decades ago. They serve basic food to a lot of people every day. They are extremely successful.

Developing the money mindset takes a certain level of creativity. You have to look at making money as a byproduct of making something else. That’s one of the reasons I traded in my life as a reseller to become a creator. I can serve more people doing this than I ever could in the storage auction business. Now, I can serve many more people consistently.

If you can serve a lot of people, you can make a lot of money. If you want to develop a money mindset, first you must develop a service mindset. Start thinking, what can I do to serve a lot of people, not what can I do to make a lot of money. If you create great service, the money will come as a byproduct.

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If you don’t want to read it, you can watch this video.

Today we’re going to talk about a business event that happens every year. It’s called Black Friday. People go crazy. There are all kinds of deals. It’s just a wonderful time of the year for many people in terms of profit and sales.

There’s just so much going on. This year I didn’t participate in Black Friday. I decided it wasn’t really good for my business.

People want big juicy discounts on Black Friday. I was talking to someone and they said, “I notice that you’re not doing any Black Friday sales.”

I answered him and said, “No. I’m not going to do it this year. We’ll put a few things out but not a lot of things because we sell year-round.”

Then this person who doesn’t have a business said, “You know most businesses make most of their profits in the fourth quarter.”

Do you know how many companies would go out of business if they made all their profits in the fourth quarter? Most companies are profitable year-round. There are too many things that can happen if you rely too heavily on one quarter of the year to make money.

I’m in Georgia and summer doesn’t want to leave. It will be cold for three days, then the next day it’s 75 degrees. That impacts a lot of stuff. That impacts commodities. That impacts fuel. It’s the weather and you can’t control it. So, if you’re going to wait until the end of the year to make all of your money, that’s not only foolish; it’s dangerous.

When I had my retail business and my physical business, shipping could be a trip. I had a customer in California. I also had distribution in California. It was cheaper to go to my distributor and say, “Look I know you don’t normally do this, but could you ship this for me this time?” Having the distributor ship it made a difference of $300 profit for me versus me shipping it.

If you are going to be in business in 2017 and you are going to be positioning yourself for Black Friday this year, you have to start early. You have to figure out what products you can sell at a deep discount. That’s what moves the needle for most people. If you don’t do that, you’re not going to win. So, part of this is positioning.

One of the things I’m doing with my company is getting away from discounting and Black Friday promotions. I’m moving toward “if you get to the bakery first, you get the fresh rolls” types of marketing. You have to pick what lane you want to be in.

Do you want to be a discounter? Do you want to be a low-margin seller? What’s that term, fast nickel, slow dime. I think with the competition that is out there that the fast nickel, slow dime method is going to be a very hard business model. It becomes all about how fast you can bring it in and sell it.

I did some research. Amazon has two million third party resellers, right? I’d bet 90% of those folks don’t make $100K gross sales. It’s the 80% rule. I guarantee you that 20% of their third-party resellers are selling 80-90% of the stuff. I am certain it is people with warehouses, teams and employees that are doing that. I will bet you big money on that.

I’m opting out of Black Friday tactics and other things because what you do from a business standpoint is you train your customers only to buy when stuff is on sale. This creates a big problem for most business models. It brings in a different type of customer that isn’t good for long-term profitability.

Now if your business model is predicated on you selling a bunch of low-end, low margin stuff and you have the sales velocity to make that happen, then you can play that game and win. If you are Broke Dick Danny or Penniless Priscilla, and you’re just starting out, you’re going to have to really work on selling and profitability.

This is something that I know to be true. This is something I found out in 2011ish. I put out this video about a coaching program. One of them was $50K, right? I just put it out there. I had a few people take me up on that. If I had not put that out there, I would have not known someone would pay me $50K to work with them.

Was it a bunch of people? No. Two of those a year and that’s a nice year. When you combine that with my other stuff, that’s a good year. I sell books and courses online every day.

A lot of people do Black Friday stuff year-round. There’s always discounts to create buzz and it works. But, the competition problem is becoming so big that playing that game is just treacherous. It’s like dancing on a cliff with ice. As long as you are steady, you’re fine. But one misstep and you’ve going over the side.

My goal for my company is to sell 365 days a year. I like predictable income. I have to work really hard, but I don’t have this big drop off that some people do.

The Black Friday stuff is dangerous if you’re a small company. There’s this thing called buyer’s remorse. There’s this thing called returns. This is common for Christmas sales.

You have to decide what business model works best for your product or service based on your personal goals, then decide whether Black Friday makes sense for your business.

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If you don’t want to read it, you can watch this video.

I don’t want to trade time for money. Here’s the problem with that. For most people on this planet, they are going to trade time for money. For those who don’t, they’re going to trade time for money to get the skills to someday not trade time for money.

It is hard. It’s not something you can do with a low skill set. That’s the problem. If you have a high skill set or you are creative – you can live that life of making money off of something you did once.

I know you don’t want to trade time for money. I’m going to go ahead use me as an example. I traded time for money so I could learn how to not to live like that.

Currently, one of my income streams is resulting from trading time for money as a consultant. There was the question. I’m an employee, so I don’t know where you are going to go out and create this thing and not have to work anymore.

There was this question in Quorum about this very thing. “I’m 20 years old and how do I get a bunch of money so I don’t have to work anymore?” Let me be real clear with you guys. Not wanting to waste time is fundamentally different than being lazy. It’s not about being efficient. It’s not about saving time. It’s because you’re fucking lazy and you don’t want to work.

Until you develop a good work ethic, you’re not going to create a piece of art. You’re not going to create a blog. You’re not going to create a YouTube channel. You’re not going to create anything that will allow you to have passive income. It’s not going to happen.

Let’s go ahead and talk about how you can actually build something where you are not trading time for money. I’m going to start off with the things I’ve done and know how to do. Here are the reasons I want to be a creator. I wanted to be a writer. If you create something stunning and amazing, one piece of good work can provide you with money for the rest of your life. It’s possible.

I tried to be a writer in 1991. It didn’t work out. I wanted to write and I had a little skill with the pen. I didn’t have the discipline.

Then I tried writing again when I was living in the boarding room. By my third time, I had over a decade of experience. I was used to working 10 to 12 hours a day.

I have a writer friend who lost her writing contract because she couldn’t finish the book. They gave this chick a $150K advance and she had to return it. All she had to do was write the book.

You’ve got to go to work. You’ll hear about this kid who built an app. But you will not hear about the 2000 to 20,000 hours of being in that niche playing those video games or tweaking that code. It looks like they just snapped their fingers and they had money.

What you have to do is to get busy on something. You need to pick something. You need to make a commitment. The commitment does not have to be for life. It could be for 30 days. It could be for 60 days or 90 days. As you move forward, you will start to figure some things out.

The second step is to become good at whatever you committed to. You want to seek out excellence. You must strive to be the best. You want to be so good that people take notice.

A lot of people say, “I don’t know what I want to do.” You not what the fuck you don’t want to do. So how do we use these two truths.

Many people say, “Glendon, tell me what to do.”

I reply, “I’m not your Daddy or your Mama.

You need to figure some stuff out. As carbon-based life forms, you won’t put out for something you don’t want to do.

A lot of people say they don’t know what to do. The truth is you always seem to know what you don’t want to do. First of all, you will create a lot of experiments. Pick some stuff you are mildly interested in for a 30, 60 or 90-day lab. Very quickly you will realize, “I can’t do this for a year.”

You have to take some chances. You have to experiment. You have to focus.

To escape the paradigm of trading time for money, the best thing you can do is start a business. In the beginning, you will be trading time for money, but you’ll be trading your time for more money.

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If you don’t want to read it, you can watch this video.

There’s a lot of stuff on the internet about people who teach people to make money or people who mentor folks on how to make money. There’s not a lot of stuff online about how to become one of those highly paid people. That’s what we’re going to talk about here today.

The first step to becoming a highly paid mentor or trainer is you pick your clients. This is key for your success and happiness. They don’t pick you. I’m going to break it down for you. If you have a process that works and benefits people that you can repeat, duplicate and teach people how to do, you’re an effective trainer.

Now, the big debate will be about what you want to charge. Are your services worth what you’re charging? If you can teach a person to lift a barbell or throw a ball, you’ve got skills worth teaching. You’re a trainer. Some of the most highly paid trainers are athletic trainers.

Let’s talk about the money. This is where everyone seems to have an opinion. If everyone is going on and on about how teachers, trainers, and mentors do not have a real business, then more than likely they want to do the same thing, but they don’t have the courage and the talent, or they have tried and failed. While some people give away great content for free, that is a personal decision and choice.

Anytime you can help someone go from one place to another and improve their life, that’s an amazing thing. That’s a worthy occupation. If you want to be a trainer, go for it.

Let’s jump into the core of becoming a trainer. You have to know what you’re talking about. That is job #1.

I’ve got 20,000 hours invested in YouTube learning and putting up videos over the last seven years. I have even more hours invested in running a physical products store and business. You’ve got to put the time in. If you are going to mentor someone, you should be able to get great results for yourself first before you start teaching other people how to do it.

There are people who can teach an executive. Let’s say you are an executive who built a company and you’re making $10 million a year. Then you hire someone and you’re paying them $50K a year and they can help you make another $2 or $3 million, but they don’t personally make $10 million per year. That is common, depending on the industry and what you do. Your employers who help you make millions don’t make as much as the hiring business owners do typically.

This notion that any consultant or mentor must make as much money as you do to help you is a misnomer. It’s false. It’s what I call poor people politics. Everyone who is poor has these assumptions about how rich people live and spend their money.

You can’t have what you hate. All of this hate aimed at the rich is keeping you from having more money. This whole idea of the millionaire next door is just to make you feel better about your low expectations. Get over it. Raise your expectations.

You’re not going to save your way to wealth. You may invest your way to wealth, but you aren’t going to save your way to wealth. Let that fantasy go.

You’ve got to be super strong with your craft. You’ve got to be super knowledgeable in the subject matter you plan to teach as a mentor. More than likely, it’s going to take a few years for you to get to that level of expertise. That’s just reality.

You can start now and you can develop a great base of knowledge in six months to a year. Then you can start to charge and train people from that base. In the beginning, you will not be able to get the big bucks. That will take time.

This is what I know about business. Once your talent level is truly earned and you’ve built it up, it’s very hard to tear it apart. I’ll give you an example. I’ve had trolls since day one on YouTube. I’ve had people doing all kinds of crazy stuff, spreading lies, going in the forums and saying all of this crazy stuff.

At one point, I made the mistake of responding to them. Then I said “Fuck it. I’m going to do me.” I kept going. Recently I looked up a lot of the trolls and most of them are gone. I invested in getting better. They invested in becoming worse.

Where you spend your time is where you will shine. After all of the attacks and bullshit, I’m still here. I grew. I’ve grown significantly. The channel is probably going to get 20K new subscribers this year.

Another thing you have to do is spend money on training. You didn’t expect that, did you? You need to spend some money and master the art of training and mentoring.

If you’ve been a powerlifter in Georgia, you know about the Coffee Gym. Coffee’s been around forever. John Coffee doesn’t look like the incredible hulk. But, John Coffee can train your ass to greatness. He’s a great trainer. This whole notion that you have to look a certain way or be a certain way to train someone is bullshit.

Start investing in training. This is typically where most people struggle. You need the subject expertise and you also need the expertise about how to create courses.

One of the problems I had at first was that I was accepting customers, but I wasn’t picking them. Once I started picking customers, everything changed.

Understand, if you want to make a lot of money in consulting and training you can. But there’s a price. There’s a few things you need to do. The first question you need to ask yourself and be honest about is, would you hire yourself. If you pause and have to think about that, then you have your answer.

You have to create excellence first in your craft and then become a mentor, a coach, a teacher or a trainer.

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If you don’t want to read it, you can watch this video.

In this video, I’m going to explain how you can start an online business and video. These are some great times that we live in. The things you can do from home are insane.

The first thing you can do to make six figures from home is to become a digital marketing manager. What the hell is that? That is a person that manages the advertising ads like Facebook, Google, and AdWords for companies or individuals that need these services. It is very, very complex. It is really a lot to keep up with. Between running your business and running these ad campaigns, it can be overwhelming. So, this opportunity is going to grow.

Right now, with no degree, if you have one year of experience handling an AdWords account, you can make $60K to $75K a year. Experience is everything. Now, if you have two years of experience, you can expect to make $100K working from home. There are a ton of these jobs.

I would say, do this. Build your own internet products, Start building your ads and learn how to do it. Those skills are hot and in demand. Anybody who can help a business manage and gather leads is in high demand. This brings me to the second way you can make six figures from home.

A social media planner is someone who will go in and create a plan to be deployed that explains what to do and how to do it.  It will spell out how to increase brand awareness for the year. It’s a big endeavor. This is not a matter of doing a few tweaks. This is putting together a strategic plan for that company. This is different than being a social media manager.

Many companies may be good at what they do, but they may suck at social media. If you’re a company and you have 100,000 Twitter followers and a bunch of Instagram followers and you can’t turn that into money, you are wasting your time and efforts. There was an article written about big followings entitled, Internet Famous and Broke.

The article discussed large followings of 100K to 1 million followers and how that translates to income. Many times, companies do not set these channels up to make money. That’s a big part of the problem. Solving that problem for companies offers a huge way for you to start earning some serious coin from home.

The third way you can make six figures a year from home is as a professional freelancer. This will take some skills. Professions that can be leveraged in this way include graphic designer, Excel expert, project manager and grant writer. This represents just a few of the skills that allow freelancers to work from home while earning impressive six-figure incomes. If you’re making $60K to $100K in your corporate job, then you can parlay that into a six or seven figure “work from home” business.

There was this lady I worked with when I was selling office furniture. She was a facility project manager. Many of these facility managers don’t have a great deal of expertise related to corporate moves. What she would do is orchestrate a company’s move. She made six figures per project and actually had six to ten projects a year. There just aren’t a lot of people with that skill set.

In your professional life, if you’re high on the food chain where recruiters are always calling you, you could double or triple your income working on your own. You have to be professional. You have to be known and have connections.

I am amazed at how many people don’t leverage their connections and relationships for referrals in this day and time. It’s insane. If you’ve got Grade A, top level connections, what you can do with that from a professional standpoint is ridiculous.

The fourth way you can make six figures from home is through a self-hosted ecommerce business. I have to use the word self-hosted, otherwise people immediately think of Amazon and eBay. There are literally tens of thousands of companies on the internet making seven or eight figures a year without either one of these sites.

I was browsing the internet the other day and I saw this company selling sunglasses. I went ahead and did my due diligence and saw they were selling out of those sunglasses. I went to Amazon and eBay and this company was not selling there. The website said something like, “Due to huge orders, please give us an extra 2 weeks to ship your glasses.” The glasses cost between $90 and $180 and they’re running out of stock. So, if you think you can’t do ecommerce without eBay and Amazon, I’m here to tell you that you can. You’ve got to believe you can do it so you create that kind of opportunity for yourself.

I’m going to give you an example. Right now, I have a lot of stuff going on. I’m creating an apparel company. I’m creating an agency and I’m putting a lot of money into video marketing. I’m going to tell you why.

I’m in a group with people you know and you’ve seen their ads on Facebook. They’re smart people and they make a lot of money. When I go in and start dropping out my deployment methods and what I do on YouTube, people are interested in finding out more. They are “friending me” and “inboxing’ me and asking for help. They want to know how they can work with me.

Video deployment to sell merchandise is going to be huge in the future. Right now, everyone is jumping on social media video. They are using it for awareness tactics versus “Hey, I want you to buy this stuff” tactics. It’s just huge.

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There’s a common element to all of this stuff that people don’t really talk about. Everybody wants to get into product creation and putting the stuff together, but that’s really the wrong way to go. You need to focus on the marketing first.

I’ve backed a few projects on Kickstarter, maybe 12. It’s been a minute. If you want to get any money from Kickstarter, Indiegogo, GoFundMe, there are two components. We’ve all seen when someone has a tragedy, some poor unfortunate child has a disease that needs $52K to $100K. People pour their hearts out. Those are desperate situations, real-life emergencies. That is not what we’re talking about. Those things tend to go viral.

If you’re selling a product or service, you need to sit down before you even develop whatever idea is in your head. You need to look at your audience. That’s the number #1 thing you need to look at. That’s hands down the total reason you will be successful or you will be unsuccessful. It’s all about the audience. You can have a bullshit product, but if your audience loves it, you will win.

Think of crowdsourcing as investing. Some comes up to you and say, “I want $100.” You’ve got $100 and they just ask for it. Depending on the type of person you are, 90% of the time, you’re going to say “No.”

Why will you say No? They just come up and ask you for some money. That is why 50% of Kickstarter campaigns fail. They just ask for money. There’s no context. There’s no reason. There’s no marketing. They don’t know you. They don’t make you feel warm and fuzzy.

If you just throw up a campaign on any of these sites and ask for money and you don’t have an audience that likes you already or you haven’t picked an audience to serve, you are going to fail. The first thing you have to consider is what does that audience want.

Let’s take this YouTube channel. There’s a lot of people here who want reseller stuff. For me, I can make a lot more money and be more aligned with what I want as a media company. It’s harder. It takes more mental bandwidth. There is risk, but I’m willing to embrace those things.

If you don’t have an audience that wants what you’re giving, you’re not going to make a lot of money. Fortunately, with the way things work, everyone can learn how to market. You can create a better marketing campaign. There are so many things that you can do. There are so many things you can do to make your marketing stand out so you can win this race with Kickstarter.

First, plan out for a few months before you start your campaign. For you to win, you have to bring traffic into Kickstarter. That goes back to audience.

There are people spending ad money to promote their campaigns. They’re advertising on Facebook. They’re advertising on Google Display Network. They’re coming in with some capital already.

What you have to think about is how many people can you serve with whatever you’re going to do. It’s got to be a huge market. That’s going to be a big part of the equation.

Many people are very much in love with the idea of getting a lot of money and not doing much work. That’s just not going to happen. For every successful Kickstarter campaign, two fail. In the case of Indiegogo, it gets worse. About nine out of ten Indiegogo campaigns fail to reach their goals.

There’s a distinct difference between the two platforms. With Indiegogo, whatever money you raise, you get to keep. With Kickstarter, if you don’t reach your campaign goal, you don’t get to keep the money.

One of the things about doing your own work online is you start to see a great many parallels in all of these things. Facebook, YouTube, Kickstarter all have an algorithm. So, if you can “goose” the system, your campaign will take off, right?

Many people are pulling away from true business creation and they are manipulating systems and algorithms to make money. I’m not saying that’s bad. What I’m saying is that when you do that, you become more about satisfying Facebook, Kickstarter or YouTube than building your own thing and being creative and making something people truly want.

That seems to go out the window. That creates a really strange paradigm because I’m starting to see this over and over again. All of these platforms operate to a degree, the same.

Look at the market or audience first. It’s all about the audience first. For years, I wanted to do a Kickstarter campaign, but I felt that would be dishonest. I do well with my own efforts and my own marketing, so why would I go to Kickstarter?

If you have the ability to get traditional funding or you can presell, do that. Leave the Kickstarter thing alone. That’s just my advice. I’m here to give you both sides of it. Leave it alone, because you will find yourself designing or shaping your company to please the platform.

_____

Question: Should you focus on building and promoting a brand prior to crowdsourcing for a special product?

Answer: No. Focus on the audience. Brand doesn’t mean shit if you’re selling something they don’t want.

_____

You should create a brand. I’m not saying you shouldn’t. That should come after you’ve figured out the audience you want to serve.

Say I wanted to consult with yoga teachers. My first step would be to go out and find 10 or 15 yoga teachers and take them to lunch or dinner. I’d tell them I was developing a company and wanted to know what is their biggest problem. I’d take notes and develop the relationship. The I’d create something that would really work. That’s what you have to do. You have to press the flesh and talk to real people.

The whole takeaway from this is: You must invest in your audience. You need to know if people like what you’re offering.

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I want you to listen to me. The first thing you have to do is focus. You need to get all those ideas of multiple streams of income out of your head. You have your job, right? That’s your income.

Your first primary focus should be getting one business up and running. We’re going to make an assumption that you have selected a business model. We’re not going to get into the discovery process about what business you should do since I don’t know you. I don’t know your strengths and weaknesses. I don’t know your resources.

Let’s get into the process. What I want you to do if you’re married is to sit down with your spouse and tell them you want to start that business. But, hey, you’ve got that family thing going on, right? You need to explain to your spouse that you need an hour a day, seven days a week. There are no days off because you have a job and a family.

You want to get this thing started. So, the hour a day that you use to start the business is the “hour of power.” What you’re going to do after you have this discussion with your spouse is set up a home office. It’s not required, but it is helpful.

Then each day for an hour, you shut the door and work on your business free from distractions. People struggle because when you’re home, people don’t think you’re working. Get that cleared up upfront and be firm. This is the reason you have the family conversation.

The next thing you have to figure out is the angle for your market. There’s nothing new under the sun, right? Everything is done. There are a few innovations, but everything is what it is. Uber didn’t invent taxicabs; they just made hailing a taxi better.

You have to look at what you can do in your industry to make things better. How can you make your service or product an improvement on what is already out there? You need to answer this question, “How can I make it personal.”

You need to spend time crafting your offer. Before you go online, you need to test it locally. If your offer doesn’t work locally, it’s not going to convert online. So, if you can’t sell anyone in your town, your office, or on your friend’s list; it’s not going to work online.

You’re not going to spend weeks and months doing this. You’re going to get together your service or product offer and in that first week during your hour of power, you will send that out. You will ask someone for money by the end of the first week. If you have a product or service that is not that complex, that’s what you’re going to do.

What many people are doing wrong is they’re going online to get money without authority. When you go online offering to help people, the trolls, the haters and the doubters are going to question you and wonder whether you can really help them.

If you use what I call the “Pump Up to Authority” method, you’re going to run out of content really soon. Then you will have to jump to some other way to make money online. People will be paying attention.

If you have something complex, it might take you months to do the research before taking it to market. You may need to bring in partners. You will also use your hour of power to get ready. The first week you start calling people. Once you get through your first “to do” list, then you start all over again.

The “hour of power” idea works for both simple and complex business ideas. The system will not work if you don’t work. That typically is the problem. Now, you’ve got your marching orders.

What kind of containers can you use to keep up with this stuff? You can use paper like I do. You can use your Google calendar. You can use your iPhone calendar. It doesn’t really matter how you track this stuff, as long as you are actively tracking it. Many people get caught up with tools and tactics. The thing is, they all work.

Where most people go wrong is they never went to the beginning and asked themselves what they wanted to do. They never asked, “What do I want to put all my energy into?” You can make money doing anything. You can make money selling anything. The big question is does it align with what you want to do with your life.

Many people turn to online businesses because they think it looks good. But, it may not be for them. The only time you can work on your business is the weekends. What does that look like? That looks like no trips. That looks like no hanging out wasting time. You might have to go to a funeral or a good friend’s wedding, but that’s it.

So, if you go ahead and invest in this golden “hour of power,” you start to build something durable. You start to gain real experience. You start to gain real authority. It might take you five, six or seven years to get where you want.

If you need more, I do have paid services.

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I spent the first six months of this year revamping my process, asking people questions, getting on the phone with over 400 people. I realize I made some mistakes. I built this thing wrong.

I was under the silly, silly assumption that most people want to build a business to create a life they want. Wrong. I was wrong. Most people want more money. If people can make $90K to $150K in their job, they are willing to deal with all those unpleasant things going on so that when they leave that job they can go home to a nicer house, in a nicer car and take trips and leave the job behind. My research showed that most people are willing to do whatever it takes, if the money is guaranteed by a regular paycheck and a job.

So essentially, my understanding is that even having a job that sucks your soul out of your eye sockets is okay and worthy of committing to if the money is there. People will stay for the money and make that change. I’ve been screaming, “Hey. You don’t have to live like that!” People tell me, “I just want more money Glendon.” They also tell me, “People don’t want all that other shit you’re talking about.” I’ve listened to you.

Let’s say right now you’re Brilliant Barry or Brilliant Brenda, right? You have this amazing talent and this amazing information in your head. You know beyond a shadow of a doubt that what you have to offer will help people change their life. The problem is when you go out there and create your YouTube video, no one watches it.

It happens all the time. You create a video on YouTube and you show it to your friends and family and they love it. So, you move forward confident that people will love what you’re doing. Then, to your surprise, the public is not as interested in what you’re saying as you expect.

I’m going to help you with that. Even though your information may be brilliant and life-changing, if you can’t get your intended audiences’s attention to introduce who you are and what you’re offering, you can’t succeed. You have to open that door. YouTube marketing is one of the best ways to do that.

I have some tips and tactics that very few people use, because they don’t know about them. If you haven’t built a YouTube channel, there is no way you’d know about them. They don’t know how to rank and recommend a video. There are ways you can manipulate that and I don’t see anyone else talking about it. Maybe if they know how to do it, they’d be foolish to give that million-dollar information away for free. That could be the case.

Anyone online who is trying to sell you is not doing it out of the goodness of their heart. They are trying to sell you something. It is the reality. I am one of the few people who is honest about it. I don’t think I have to trick you. I don’t think I have to manipulate you. I don’t think I have to beat around the bush.

When you go to the gas station to get some gas, the attendant doesn’t come out and say, “Hey. How are you doing John? Let’s talk about five minutes before you pump that gas.” No. That’s not how it works. If your ass needs gas and he’s got gas at the right price, then you buy it and go about your life.

What people need is sales training. I know my course, 30 Days to $2500 has helped a lot of people. But the course is hard. It requires you to be a self-starter. It requires you to be self-motivated. The education system doesn’t reward that kind of thing. You get in trouble for being too creative. You get in trouble for coloring outside the lines.

Video is yesterday. Video is today. Video is tomorrow. As a YouTuber who has been approached with many opportunities, I can tell you that YouTube videos will open doors to other opportunities. My video marketing got me a $100K contract with a reality TV production company. That would have never happened if I didn’t have the YouTube channel.

I had two book deals offered to me, but they didn’t offer me enough money. I was making more money on my own. I have speaking engagements out the ass if I want them. I just don’t. I also get approached by sponsors.

A lot of things have changed with writing. I have made more money selling my own books through my channels than my friends who have publishing deals. It’s just weird because when we sit down and talk, they are shocked when they learn how much I am earning. I think anyone who is serious about it can write a book. They can write a really good book and make money, depending on the subject matter and marketing.

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