Month: November 2017

If you don’t want to read it, you can watch this video.

I saved 1.2 million dollars by using YouTube. I got an email from someone who claimed that the $1.2 million figure was grossly inflated. Here’s the math. There are 1,050 videos on this channel as of the making of this video and they would cost $1500 to $2000 to make if I had to hire someone, and that’s on the cheap. So, when I did the math, $1.2 million is the figure I came up with. When I did the math, it blew my mind.

The reason I am doing this video is because many people are afraid to do something different or new. I started on YouTube, August 6, 2009. I didn’t know what I was doing. I just decided to jump into the water. The water was murky. My first videos were made with a Sony Cyber shot camera with standard definition video. It worked. Some of those videos had 10K, 20K or 30K views.

Here’s just a quick tip. Audio is more important than video unless it is a silent film. I learned that in a video course I took.

What this channel has earned me is the opportunity to be on a reality show. The pilot didn’t work out, but the experience was awesome. I made some great friends and connections. That led to a consulting opportunity, books and speaking engagements and all types of things. So many things came from this channel which saved me $1.2 million.

I keep hammering on that number for a reason. It’s not what you think. You can take advantage of even better opportunities today. Many people are waiting for that magical moment when everything aligns and the world is right.

My life didn’t pan out that way. I knew I had to do some shit immediately. It became a habit. Whenever I have a wild ass scheme, I’ll just go ahead and put it out there. So many things fall flat. They do.

People laugh and they point. I get embarrassed and my face turns red. Then I move on. I have really learned that experimentation and exploration equals adaptation.

I didn’t like making videos in the beginning. I really, really didn’t like it. I had to amp myself up to get in the mood. Then something happened. I started to become good at it. I wouldn’t say that I’m great at it. I have gotten good at making videos and that gives me a base to build from.

The benefit from doing this is awe-inspiring. I’ve said a few things here and there about YouTube. YouTube is fucking awesome. You can create a video that can be seen around the world. For me, that creates childlike awe.

I have some people in my groups from foreign countries. I really appreciate that. I’ve got people all over the world watching those videos. A lot of these people have been in contact with me and leave me tips. They drop all kinds of knowledge and it’s a wonderful, wonderful world.

One day I just sat down and decided to write a book. More importantly, I decided to finish writing the book. What I want to get across to you is to not start stuff and then not finish it.

It may take you longer than expected. But don’t start shit if you aren’t going to finish it. What I’ve learned from years on YouTube is that mistakes don’t kill you. Bad videos don’t kill you. Crummy headlines don’t kill you. What kills you is stopping.

I do some consulting. I am very happy to do it. All businesses have certain things in common.

This one person emailed me and asked me how my stories about living in a boarding house and being homeless helped him. I’m going to tell you how it can help you.

When you are ass out, and it happens to everyone at some point, then your family is going to fuck you. Your wife is going to fuck you. Your husband is going to fuck you and society is going to fuck you.

Something is going to happen. It is not a question of if, but a question of when. Typically, when these things happen, people get knocked off kilter. You have to sit back and reassess, which is a normal part of dealing with personal trauma. But some people never get back on that horse again.

What I am telling you is that as long as no one chopped off your feet or messed up your brain, you have a shot. Many people will not take that shot. They are afraid and won’t risk failing and being embarrassed.  

When you really want to do something, you can be blown away by results. I am in the infancy of this business. It is just getting started. I wonder where I will be in 20 or 30 years. What will I accomplish? That’s what I think about. I can take it to a higher level.

But, you can’t take it to a higher level until you get started. That’s the deal. You have to get started. You have to take your chances.

Do your own due diligence for your business. Don’t listen to everyone. Some things will work that will surprise you. Do what you have to do so you can have the life you want. Take chances even if you take flack for it.

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Today we’re going to talk about mindset. It’s something that you can’t see. You can’t measure it. It is something that is critically important. Many people do not place a premium on it because mindset is one of those soft skills. It’s a challenge to have the right mindset.

It’s very hard for people to understand the importance of mindset. I’m going to give you a little game. You know your passwords and your screen names? Many of you have these unique and strange screen names, right? Here’s a little secret. The screen name is part of your id.

Now hold on and stay with me.  So, you have this jacked-up screen name that you think is cute. Maybe you think it is trendy or edgy. Then you have a password too. All of those things are very necessary and contribute to who you think you are.  If you have jacked up screen names or passwords, that is your id speaking.

It’s not saying anything nice. It’s saying, I’m less than a person. I’m just out here doing what I need to be doing. It’s sad because mentally you’re holding yourself back. Let’s say you have a screen name like johnaintshit, right. You get a lot of giggles, right? Let’s say Iaintshit is your password.

Every time you look at that screen name or password, you reinforce the negative image of who you are. I know, it’s deep, right? It seems to have little consequence. If this goes unchecked, you could create a password and screen name that become your future.

If you’re on Facebook, how many times have you checked your Facebook app today? It could be 30 times, 40 times or 50 times. I’ll admit, before I took the app off my phone, I checked my Facebook app 312 times one day. I counted. Yes, I’m serious. That’s why I took it off. That’s why I have limited my Facebook time, because it is harmful.

Now, let’s discuss the id. If you are not programming the id, something else is programming the id. SO, you can actively program yourself or you can be programmed. One of the things that was happening with me was I was being programmed. I was checking my Facebook page. I was checking the app. I would sit there and scroll through it and the next thing I knew an hour or two would go by. They were programming me.

Now what does this have to do with you having a jacked-up screen name? Everything. Because one of the reasons you’re going with a silly screen name is because you’re trying to get attention. When you have a jacked-up and negative screen name, you have programmed yourself for bullshit and fuckery. This sets the stage for now, you can really be programmed.

Now, when we get into conversations about the flag, kneeling and black lives matter, you’re seeing all this programming take root. Because here’s the thing. When Donald Trump said the owners should fire these players, he knew they couldn’t be fired because the players have contracts. They can’t be fired.

Once the programming has taken place, truth be damned. Truth is of no consequence. He can’t be bothered by that.

For those of you who feel we’re going to go to war with Korea, it’s not going to happen. It’s not. When Nixon was being set up for impeachment, the military brass said. “Look, if you get an order from the President, check with me first before you launch. Those protocols are in place now and nothing is going to happen.

What’s going to happen is, he’s going to keep pushing. He knows what appeals to his base. They are programmed. Many people who are part of the Trump base are uneducated. When I say uneducated, I mean in the truest sense of the word.

They believe in God and they believe in the Bible. They’re very easy to manipulate because of the programming that has taken place. It’s very easy to create drama with them. It is very easy for Trump and people like him to manipulate these people.

Here’s the thing. Trump isn’t the only one using these people. Both sides are using these people. The Republicans are using these people. The Democrats are using these people. All kinds of people are using them.

One of the things that really causes a lot of problems, is when you have so many people existing in their primal state, who are easily programmed. They think they are forming opinions of their own. They are dangerous. The danger is since these people think they formed these opinions of their own free will, they will fight you tooth and nail because of the programming. If you try and argue with these people, you’re wasting your time and breathe.

One of the reasons I have been successful is because of my mindset. Development of your mindset will come in advance of the success. It’s not going to come at the same time. In my case, the success came almost three years after I started developing my mind.

I read the book, The Power of the Subconscious Mind which has been a big influence on me and the things that I teach. I learned that you can’t have negative thoughts. This is why the disparaging screen names are really dangerous. This is why you don’t want to have those things.

If you have these types of screen names, you need to change them immediately. Every time you login or see these things, it reinforces the negative programming you’ve instilled in your mind. I can’t stress how important this is.

Let’s go back to 1997. I came across Earl Nightingale’s book, Lead the Field. I also came across The Power of your Subconscious Mind by Dr. Joseph Murray. I read them and played around with them a little bit. At the time, I was not performing because I had a shitty mindset. As I was wrestling with this, I started to see change.

It wasn’t fast change. It was almost imperceptible like the movement of the hands of a clock. Then, as I looked back over the previous three years later in 1999, I saw all the changes I made. It didn’t feel like I was changing, but I was changing every day.

What you put in your mind is what you are going to get in your life. My success all started because of the mindset changes that started in 1997. You have to get rid of any negative screen names and other input and start to fill your mind with positive stuff. You need to be mindful of what you consume mentally.

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Let’s talk about problem-solving. One of the biggest criteria I used to decide whether I would buy a storage unit was, how many problems would it solve. I bought a lot of furniture. One of the things about furniture is that it is practical. People buy a kitchen table and chairs because they need one. They buy a washer and dryer because they need one. They buy a sofa set because they need one.

I have sold a lot of regular, run of the mill plain stuff because someone needed that particular item. That’s how I bought my units. What worked for me in the business was focusing on things that people needed. This is the problem-solving scheme that I had.

When I’d look at a unit, the door would go up and there were several things that were going on. It’s kind of hard to explain how many things were going on. I like household units since my business model was based on things that people need. If I saw a refrigerator, then I knew there was probably also a washer and dryer in the unit. Those things sold well. They solved problems.

My whole focus for that business was to buy things that people need. That’s not a hard sale and you don’t have to dress it up. When you look at a storage unit, you need to decide what is in the unit that people need versus things that they want.

I’ll give you an example. I bought a unit and it had a real Rolex in it. I was able to sell it on eBay within a month. I listed it two times and two people bought it and flaked. This is something that happens a lot with really nice items.

People want these items, but they may not have the money. They can be a hassle. About 90% of the jewelry I got, I sold for scrap value unless it was really outstanding or something I was going to give to one of my lady friends.

Predicate your business on solving problems. You have to figure out what works well for you where you are. You have to figure out what’s going to work for you and your town based on your ability. The core of my successful businesses is solving problems.

Going forward, that’s what you’re going to have to do for your customers and clients. The internet has given the consumer more power than they have ever had before. More people are doing comparison shopping. It is hard to just sell on price anymore. Sometimes it’s just going to happen. Some things are just a commodity.

To be successful in the resell business, you have to fulfill regular needs on a consistent basis. The items with the “wow factor” are so few and far between that they won’t keep the lights on. When you do get those items, a lot of times they aren’t a quick sale.

So, #1 – figure out what your town needs. Then figure out how you can solve problems in your business. The number one problem with buying storage units is the logistics and the storage. You should solve those problems first before you get really heavy into the game.

Every storage unit is different. I would always try to look at each unit and determine how many problems it would solve for my customers. If you just look at the unit and like the stuff in it and evaluate it that way, you could get in trouble.

When you’re looking at a unit, you’ve got to start adding up your money really quickly. In this business, you develop an eye for quality. I bought this one unit that had sports equipment in it. I saw a bicycle wheel and thought about all the cycling enthusiasts in Atlanta.  The wheel looked like it was from an expensive bike because of the way you could take it off. All I could really see was the bicycle wheel and some totes.

In terms of bidding, sometimes it is better to go first and sometimes it is better to go last. You need to know who you are dealing with. I knew who I was dealing with. It was a man’s unit, and a big one. It wasn’t full though.

During the bidding process, you have more opportunity to look in the unit. While the bidding is going on, I am working my light trying to see as much as I can and I spot a motorcycle fender. I turned my light off but I didn’t move from the unit because people bird dog you. The bidding had gotten to $400 and then they said going once, going twice and then I bid $500. I got that unit for $500.  

One of my students had to start the business working from his apartment. If you’re trying to work from an apartment and have no storage space, you need to get two storage units. You use one for staging for sales purposes and the other one to store as much as you can. He grew the business, and at one point he had two storage units and two staging units.

This guy was an average guy who didn’t get a lot of respect. Once he started making some money with the business, he said his mother and father started to respect him. Before that he said, his dad had never said he was proud of him. This was a 32-year-old man and his dad had never said that to him.

Starting a business is supposed to be challenging. In spite of the fact that we live in a society that wants a 4-Hour work week, this is not the norm. I even bought that book. This is my opinion of that book. It’s a good book if you are going to start an internet-only based business. It doesn’t apply to the storage auction business.

Essentially, what I’m trying to say is there is going to be a grooming period where it is going to be hard. Expect it and don’t give up. If you go through that period with some gusto and determination, you’re going to come out of it much better off.

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People ask me this question all the time. They want to know how to stay committed for the long haul. One of the things I’ve observed over my years of doing business, is that people give up too easy. When you give up, everything that you learn goes to the side because you stop doing it.

I had a really interesting conversation with a friend. She has a cookie business. She is one of the few people who listened to me. She is probably going to get that cookie business up to 6-figures within three to five years.

What if you make love to your business very slowly instead of pushing so hard in the beginning. You court your business. That way you don’t burn out. That is what happens to many people. They try and make a lot of money so fast that they burn out. You have to learn how to stay committed without burning out and giving up.

What helps you stay committed is immediate goals, long-term goals and short-term goals. You need three sets of goals. Also, you have to do this. You’ve got to relax. This is one of the reasons that if your life is fine, and you’ve got all the money you need, then that’s the perfect time to start your business. That takes some of the pressure off, because you’re not pressed for money.

My first five businesses were started when I was in the military. I learned a lot while I still had steady income. Build your business while you have a job and income or at least get yourself out of debt. Today, you don’t have to spend an enormous amount of money to start a business. Conundrum Publishing was started with $285. I didn’t put any more money back in the business. From the beginning, the business put money into the business.

The business was able to support itself as well as me. You can do the same thing. Let’s go back to my friend with the cookie business. I told her to let the profits stack for a while and not to take money out of the business.

Put the money in your business account. Build it up. Then when you have $10K, $20K or more, then maybe you can expand. At this point, many people would quit their job and go into their business full-time. When people asked me if they should quit their job, “I say, no.” It’s not because they don’t have talent. It’s because they have no fucking experience. That is the big problem.

If you stay committed for the long haul with your immediate goals, the short-term goals and the long-term goals, checking things off the list, you begin to see traction. You begin to feel the results. It’s a beautiful thing.

Part of the reason it is hard for people to stay committed for the long haul is because they are doing this: they have a little money they’ve earned and they spend it. Too many entrepreneurs are trying to live off the business before the business can walk.

Imagine that your business is a baby. No matter how bad you want that baby to walk, the baby is going to crawl until it learns to walk. It’s the same for your business. Until enough revenue comes in and you get enough experience, it’s not walking. It’s just not happening. That’s usually going to take many months to a year.

The good news is that it used to take three to five years for your business to spin off enough profit. You can do this in a year now. For many people, they still think that’s too long. People think they need this to happen next week because they need to get that new Porsche. That’s not the way it works unless you have rich parents. Most of us have to work for it.

Nothing is going to happen without commitment. It is better to go forward and fail, then to allow people to dissuade you from moving forward. You need to test things for yourself to know for sure what will work.

Do you want to be 70 or 80 years old sitting on your front porch looking out at the grass wondering what your life could have been if you had stayed committed to something long enough for it to bear fruit?” I’ve seen people for years trying one thing after another, but who never commit long-term to anything. You are never going to do anything substantial like that. You can’t continue to chase the latest thing without committing to something if you want to succeed. You have to stay focused.

I hated this YouTube thing in the beginning. But, it worked. I didn’t like doing YouTube, but I liked the results. In time, I began to like it and make it my own.

You’ve got to know what you want. This is critical. If you don’t know what you want, you’ve got to try as much shit as possible.

You have to decide what type of life you want to have. How do you want to live? How do you want to enjoy your days? Very few people ask these questions.

Work, effort and sacrifice are necessary to get ahead in your own business. Many people are looking to earn a million dollars with a minimum wage effort.

People say we need a minimum wage. I don’t think so. I don’t want minimum wage. Nobody should want that for themselves. If for some reason you are forced to take a minimum wage job, your first goal once you get it should be how to get out of it. That’s your next step because the price of necessities like food keep going up. Minimum wage is never enough.

You must stay committed for the long-term. You have to set immediate goals, short-term goals and long-term goals. These goals must be written down. You should look at them every day. Then create execution steps. As long as you’re moving forward, you’re okay.

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Hustler Porn has a lot of you gassed up. People think they are going to hit it big and it’s going to be great. The thing is when the hustle goes wrong you will actually make more money if you see yourself getting through the trials and tribulations.

I decided to discuss this because I think there are a lot of people who need to hear this, because they are trying to start a business and it’s not going well. What is happening is there are a lot of people who are about to give up. They’re about to say, “Fuck it, I’m done.”

My message to you folks is to keep going because when the hustle goes wrong, the hustle goes right. This is going to be somewhat hard to wrap your mind around. Let’s say you’re trying to start an ecommerce business. You’re looking for products to sell and you learn that everything that is desirable is taken. You’ll find when you start looking where no one else is looking, you’ll find stuff that no one else is finding.

When you go through the trials and tribulations of starting a business and you do not stop, that is when you become a remarkable person. This is when you become a person who can make money, literally print money, but there’s got to be a big path of mistakes. Typically, that’s where a lot of people give up. The failure threshold is really low.

One day around Christmas, I went to bid on storage auctions. It was like my second year in the business. I had only about $30 in my pocket. My partner asked me why I was going out? I told her I felt lucky.

So, I go out and there aren’t a lot of people there to bid. We’re at these locations and there are only four or five people there. There were like 27 or 30 units. I realized nobody was bidding, so I was bidding a dollar on units and winning them. I got over 20 units that day.

The lesson to you is you’ve got to keep showing up. You’ve got to keep digging. I’ll never forget that lesson.

Here’s the thing. The failure threshold of the average person is so low. There are a few reasons that explain this. Number 1 – “Hustler Porn” has people gassed up. People feel like it wasn’t meant to be if they put in three or four weeks of work or even six months of work and it doesn’t work out. I’m here to tell you, success is not like that.

Your business is going to do what it’s going to do when it is going to do it, meaning you’ve got to put a lot of time and effort into your business. It’s like a baby. You have to remember that Bill Gates who is the richest man in the world was a baby at one time. At the time, no one could see that he had the potential to become the richest man in the world by providing value to so many people.

Let’s deconstruct that. Let’s say you are starting your ecommerce business. Your goal is to make money. It’s a good goal but it’s not going to carry you as far as a more definite goal.

Let’s say my goal is to put lipstick on every chick in the world. I know that sounds really strange. Once you think like that then your mind changes. When you are focused on getting more money, that is linear thinking.

But when you have a definite goal like putting lipstick on every girl in the world, you have to ask different questions like how are we going to do that? What girl is going to wear this lipstick? Why is she going to wear it?

You learn more from your failures than you do from your successes. It’s just a fact. When people asked me how I’ve learned so much, I tell them I failed a lot. Failure has made me a better person. It’s also made me very smart.

My first five businesses I was in the military. So, I could go out and do Pictures with your Pooch or I could sell something out of a catalog or start a janitorial service. I could do these things because I had a place in the barracks and a meal ticket. This allowed me to risk all my money, which I did.

Those early business failures were brutally hard and they shaped me, pushing me to do something better. It is important to realize that when I took those risks I always had cover. I had food to eat and a place to stay.

I wanted to be really clear on that point because when it comes to Hustler Porn, this is how those stories go. “Six months ago, or a year ago I was broke. I was on my friend’s sofa. I had no money and then I’m a millionaire one and a half years later.” That story resonates because so many people are struggling.

I am really, really fortunate. I have a maid. I have a chef. I work hard for my clients. As fortunate as I am I know a lot of people are suffering. $500 or $2000 is nothing to me. But I know for some people, $100 can make the difference in a person eating or not eating this month. I keep that in the back of my head because it has been 17 or 18 years since I’ve been in that bad situation.

One of the things I’ve learned on my journey in this life is to accept the truth, learn the truth and live the truth. The truth says everybody is not coming on this journey. The truth says I’m not supposed to mentor to everyone, but I can mentor to some.

If you’ve been watching me, you’ve seen me take Ls. The first L was when I offered some of my courses for free, thinking that these books and courses would help these people so much that they would become successful and then buy my other courses. That simply did not happen. It was a big L and I was so broken up about it.

The reality is I had to learn that lesson. My email list got jacked up. My money got jacked up.

This brings me to the second part. Okay, now what are you going to do with this lesson? So, I took the information and looked at it objectively and realized this is not the way to run a company. Then I put a big price tag on Hustle Camp because it is life-changing information.

I’m changing my message. This is the process. I put out the stuff for free and it didn’t work. Why didn’t it work? I got the wrong people. Why did I get the wrong people? I had the wrong messaging. Where did I get the messaging? I was watching some “Hustler Porn.” That’s how it went down. Now I have a better understanding.  

Here’s the thing. I’m still learning. I’m still taking some Ls. The thing is, they aren’t big Ls.

I was taking Ls for about a year and a half. I was still trying to figure things out. I was still trying to bring value and be real. It took a year and a half for me to figure it out and I did. I had to continue to do and continue to learn.

Take heart. If you stay the course and keep your goals in front of you, you will be able to accomplish what you want. It won’t be easy. But, you can do it.

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I got another one of those questions. I was asked, “Who is you customer?” I admit that is a pretty good question. I answered, “My customer is typically a white male between the ages of 25 and 45. He’s educated formally and informally. He has anywhere from two to six years of formal education and makes between $50K and $75 a year. He is married and desperately wants to carve out his own financial freedom. That is my typical customer.

Now the secondary customer which are business customers usually are making $250K and are looking to scale. That’s the average customer and the business customer. Just like I know my stats, you should know your stats.

Let’s talk about why that is my customer. It’s background. When I was at Rentacrate selling business furniture, that’s who was in the environment. I was the business casual dude wearing the button-down shirt and khakis. We didn’t wear ties very often. Typically, that’s my customer.

Who is your customer? Who is your perfect customer? You don’t know? That’s a problem. You have to know who your customer is in order to sell to them.

The other day I put up a video saying this channel is for men. That is usually who watches this channel. When I started in 2009, and due to the wonderful information YouTube gives you, I learned who watched my channel. Seriously if you are on YouTube and you haven’t looked at the analytics, you are doing yourself a disservice because it guides you.

By 2012, it was 68% men and 38% women watching. As of this year, it’s gone back to 82% men and 18% women. When I started off, it was 90% men and 10% women.

Essentially you have to know who your customer is. This is where we’re going. Jobs are disappearing. If you have not mastered the ability to walk up to a stranger and start a conversation, you’re going to be in trouble. These things that are so organic to humanity, you’re going to have to learn how to do.

The people that I am closest to online, are frequently people that I have met in real life. You’re going to have to learn how to build relationships with people. That’s why in my course, 30 Days to $2500, I have an exercise where you go out and meet people. It’s surprising, but some people can’t do it. They just can’t do it.

I want you to ask yourself. Have you met 10 new people this month. I don’t want to hear you’re in Bumfuck, Iowa. I don’t really care. I’m not talking to you.

Meet new people. Create new energy. Do different stuff. If you do these things, you’ll see improvement in your life. We’re going to delve into this stuff.

I like to use dating analogies when I talk about selling and knowing your customer. Everyone dates or has been married or some shit like that, right? So, fellows, you go to the club, right? Typically, this is why you fail. You go in and look for the women who aren’t looking for you and completely ignore the women who have checked you out and decided they like you. Once you learn how to identify and isolate the women who have already made that decision, you will be winning like Charlie Sheen. That’s the same type of situation that you go through when you’re finding your perfect customer.

Once you realize that whatever you’re selling, whether it’s you or your cologne and the people out there who are already predisposed to buy what you’re selling, it’s a much easier and smoother transaction. That’s why you need to know who your customer is and get a handle on that other 66.6% of business, versus just the 33.3% of business.

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Let’s talk about YouTube money. The money you can make with YouTube can be nothing or it can be tremendous. With YouTube, you’re looking at six months to a year of a lot of work before you make much money. Sure, there some are exceptions to this.

If you want durable money that will last, there are certain ways you have to build the channel. There are certain things you have to do. You get people who are in a big hurry. I understand that, but it takes time to build a channel.

If you’re a brand-new YouTuber and you’re in a boring niche, you’re not going to make any money from AdSense. If you’re in a niche where people will pay money for services or products, you could probably make money your first week on YouTube. You need to be selling something and presenting something. If you want to make money fast, you have to create a channel that sells something.

As far as AdSense money is concerned, I don’t care if you have a video that goes viral the first day, you’re not getting that check for 60 days. It’s not happening. There is a built-in delay.

So, how do you build a channel that makes you money quickly? First of all, you start looking for trends. Let’s just say you want to make some AdSense money and you don’t care about selling products. You would go to whatever’s hot and talk about it. You would use the relevant keywords. When Donald Trump makes news, you would key up Donald Trump. You put that type of news out there on a consistent basis. That’s just one way to make money.

The first path to making money is to go on YouTube and make videos. That’s a problem for many people. I was amazed at how many people had an issue with it. It was really shocking. It became pretty interesting because you are who you are. When you are walking in public, a bunch of people see you. So, what’s the difference with coming online?

Yes, you will be judged. People will talk about you. You’ve got these things going on that are a little crazy.

Let me tell you about what happened to me in 2010, 2011, and 2012. I had people who would follow me and stalk me. They would harass people who left good comments on my videos. That’s the type of fuckery going on. What’s sad about that is if they had worked that hard on their businesses they would probably be millionaires right now.

If you’re planning on starting a YouTube channel, just know that if you’re good, you will get haters. If you’re doing something that will make a difference, you will get haters. If you’re too damn happy while you are making your video, you will get haters. It’s just part of the landscape.

You can’t let the haters stop you from putting your videos out there and making some money. YouTube is the best thing going in the world.

Personally, I don’t make much money on AdSense. I use it for advertising money. That amount of money is not really exciting to me. If you’re going to make money with AdSense, you’re going to need a great deal of variety or something that pulls people in. It has to be super exciting or important.

You can make a lot of money with AdSense, but it’s challenging. If you have a fuckery channel with people gossiping about celebrities or farting or running into walls, those channels can make a lot of AdSense money because they get a lot of views.

Let’s discuss the idea of giving away free information. It is tripping up some people. One of the best decisions I made in 2009 when I got started on YouTube was to be straightforward with my audience that I was there to sell them something. I got a lot of hate. I had people stalking me. One little bitch said I should give my stuff away for free. He was trying to tell me what I needed to do with my intellectual property. I just promptly said, “fuck you” and moved on.

Giving stuff away for free has not been a good tactic for me. That may work for some people. What has worked better for me is giving people a lot of value for an economical price. That’s what I do.

If you have any ambitions about making money on your YouTube channel, be very careful of how you present yourself. Be very careful about what you talk about. If you get to the point where you are giving away your best information for free, there’s a new breed of person out there that will take your information and make money with it, then hate you if you ever try to charge.

They will stalk you and talk about you. They will cause problems for your channel. They will flag you because they believe all of your information should be free.

I’m going to tell you something. You can get an insane amount of traffic on Tumblr if you have a plan. That is definitely a place where you can make some money. Instagram is another online way you can make money. Definitely. If you dedicate yourself to these platforms, you can make money. There are some companies that don’t use advertising because they are killing it on social media.

If you own your platform, you can make money. Find a platform that you like and that suits your personality. You can make money on YouTube. You can make money on Facebook.

Let’s get back to talking about free information. When you give away free information, you set yourself up to become troll bait if you ever decide to charge for it. Start charging as soon as possible. Go out and build a funnel. You can get sales the first week or the first month. One sale that first month is a win because that is something you can build on.

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I’m black. But, I’m not a minority. I never considered myself a minority. I never considered myself a person to be inferior or “less than.” How can you be major when you are thinking minor?

Many people accept the labels that are thrust upon them. Sometimes they sit at the table with this big bowl of expectations with a spoon as big as Mars and dip in. They eat that big bowl of expectations every day. Then they wonder why their lives are not what they want.

This is where resentment walks into the room. People say things like, “The reason my life is fucked up is because of those rich people.” No. They have nothing to do with your life being fucked up.

In reference to that big bowl of expectations that some people eat daily, what do we know about the food that we eat? We become the food that we eat. If you eat those expectations day after day, what else can you be than what is in that bowl?

Have you ever thought you could push that bowl away and go out there in the world and get some new expectations? You can dream new dreams by your design. It can be something you want, that you can sink your teeth into.

If you keep eating that bowl of expectations that limit you or tell you something negative, then it will definitely impact your life in a bad way. Negative statements like, “You’re black, you should be in jail. You’re a woman, you can’t be in STEM. You’re Hispanic, take your ass back to Mexico.” These are the expectations you hear from the descendants of immigrants. The only native Americans were the Indians.

People will swallow these expectations. People will eat them day after day after day. Then they wonder why their life sucks. The crime was not having the bowl of expectations placed before you. The crime was taking that big ass spoon as big as Mars and eating from the bowl.

You can live a life of design, intent and choice. There’s something that no one tells you. Freedom is fucking expensive. Freedom doesn’t come cheap. Freedom doesn’t come to the weak or the cowards.

Freedom is something you have to work your ass off for. It’s not an entitlement or an expectation. It just doesn’t happen. If you want to be free, you must raise your paw and declare your freedom and get to work.

What happens to most people is they see that bowl and the expectations become an expectation. I want my bowl. I want my enslavement. Because, see, I want to major in the minors. I don’t want to be something major. I’m cool with being a minority. I’m cool with being disenfranchised.

I’m cool with being whatever they tell me to be because along the way when I was little and grew up where everything was wide open, the world got really fucking small, because you love the taste of those expectations, and because you don’t know how to think.

If you accept the label of minority, that’s what you will be, because you are what you eat. I am not a minority and I don’t think like one. I have radically different viewpoints about what people are saying about police brutality and poverty and the rich and the system. I don’t look at it through the same lens.

Police brutality is a problem, but I think low fucking expectations is a bigger problem. I’ve actually yelled at a cop. I’ve actually screamed at a judge and got away with it. Because I am not a fucking minority. I don’t walk into the room thinking I am going to lose. But, you do. That’s a fucking problem.

You cannot have a major mindset with a minor perspective. It does not work. That is incongruent. It’s like oil and water. It doesn’t mix. You have to walk in with the mindset and the energy that you are going to win. Like I said before, freedom isn’t fucking free. It’s something you have to earn. It’s something you have to take. It’s something you have to claim.

Freedom is not for sissies. Wealth is not for cowards. You’re not going to get rich being a scared little bitch. When I say rich, I’m not just talking about money. I’m talking about freedom, freedom of choice. I’m talking about the ability to be your damn self whenever the fuck you feel like it. To me, that is the greatest form of wealth there is.

Once again, I am not a minority and neither are you. If you keep thinking minor, major shit is not going to happen. That’s why you don’t get the girl. That’s why your family fucks with you. People treat you like shit because they know they can get away with it.

I believe in God, but I’m not a Christian because I believe in revenge. I believe in payback. I’ve done some shit in my life and more than likely before I take that final dirt nap I am going to do some more. I don’t fuck with people unless they fuck with me.

You can’t let life push you around. You push life around. You have to save yourself. There is not Spiderman. There is no Superman. There’s no Thor. There’s no Incredible Hulk.

You have expectations and choices. Those are your tools to work with. That is what you need to be who you want to be. Understand, when you are born, the world is your oyster. Everything is yours. You just have to claim it. Before you can claim it, you need to know that freedom isn’t free.

My favorite saying and many of you know it is: “Don’t hate the player. Don’t hate the game. Learn the fucking rules so you can win.” Some of the rules are not in the rule book. When you’re playing by the rule book and 80% of the rules are not in the rule book, that’s why you’re losing.

I will tell you the truth. I will let you know what’s going on. I will shed some light in some fucking dark corners.

When I was ejected from the matrix, I didn’t leave the matrix voluntarily. I was kicked out. I got scared. When I started working on my own, I had no rule book. I had to create my own. That’s what made me create the Hustler’s Mindset.

Until you stop eating from that bowl of low expectations and push it away, you will continue to be marginalized.

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In one of my groups, I remember someone saying that it was ludicrous to talk about building wealth and to not include Amazon. My mouth was wide open in surprise. There are many, many companies who do not sell on Amazon. Germany has a whole manufacturing block that does not fuck with Amazon.

We are in some of the greatest times in history for people to start businesses. Will everyone become a billionaire? No. Will everyone become a millionaire? No. But if you can earn enough money to pay for your life, that’s a win. You free yourself from a huge amount of bullshit. But there are so many people who like eating shit. If you continue eating shit year after year, you develop a taste for it.

I am really disappointed in the new generation we have now because it is deeply steeped in this entitlement stuff. They think someone should give them something just because they showed up. My friends, I have some bad news for you. We’re about to go through a major economic, cultural and even gender shift.

If you don’t have the skill sets and the ability to make yourself work when there’s no one behind you, you’re going to be in trouble. This world is going to be owned by the self-driven and hardworking. They’re going to own this world. You’re going to be working for those people. Either you’re going to become one of those people or you’re going to work for one of those people if you are lucky enough to get a fucking job.

There’s a guy. He’s a professor at MIT. His name is Andrew McAfee. Google him. He and his partner talk about this. As technology increases, jobs decrease. We’re headed towards something that’s really going to be strange. If you are a job creator and you’re innovating and starting a business, you’ve got a better shot at doing well.

Would you rather be in the jungle with a knife or an M16 and six clips? What would you prefer? That’s where people are.

I tell people the truth. You can make money online. You can make a lot of money online. Is it going to be fast and easy? Probably not.

I’m telling people the truth. That’s one of the reasons I’m hated. You’re not going to press a button and start making $10K a month. If you do get one of these packages and you make $10K a month, if you don’t build the necessary skill sets, the money won’t last. Money goes up and money goes down, and then you’re out of the framework.

I see where things are headed. For my longtime viewers, how many times have I been wrong about the Amazon and eBay thing?

About three years ago in my writing group, I said that Amazon was going to reduce writer’s income. People disagreed with me, saying that other platforms were going to crop up and Amazon would be forced to keep the same payout to compete. Some even suggested they thought Amazon would end up  raising writer’s royalties to 90%. Even though I was wrong about how it was going to happen, I was 100% spot on that is would happen.

So, go ahead and hate me, but most of my predictions are correct. I’m only wrong about twelve or twenty percent of the time. I hear people complaining constantly about eBay and Amazon. People get their accounts suspended and all kinds of things. But then they still stand behind these companies.

You need to start some kind of enterprise on your own. I don’t care if the first year you only make $50 a month. I don’t care because you’re building business experience and learning how to deal with customers. You’re setting stuff up.

But this attitude that you just want to set it up and go to the beach and drink umbrella drinks is nonsense. You haven’t earned that. It drives me crazy to hear people talk like that.

When you start to realize you have to earn stuff and give something to the world, you’re going to have a different thought process. You’re not going to make mistake after mistake over and over again. You’ll make them the first time, learn from them and then move on.

I just read the 4-Hour Workweek. There are people who will have a four-hour workweek. Most of them have worked 60, 80, 100 workweeks for years before they got to the four-hour workweek. They built expertise and businesses. There was something else that was going on.

If you’re deficient right now, you know that can change. If you don’t know how to build a website, you know that can change. If you don’t know how to sell, you know that can change. There are many of you who are locked into low-level expectations and thinking. Then you get mad when someone doesn’t want to drink that shit with you.

You need to build your website. You need to create products and go out into the world and share your shit. The thing is, at some point Amazon and eBay are going to screw you over. It will happen. If you have something of your own at that point, you will have the option of leaving the table and not eating the shit they feed you.  

This is just some food for thought. That’s the end of my rant.

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Life is not fair and that’s a good thing. Many people are expecting life to be fair. In the comments, I see people bring up the issue of fairness over and over again.

Bitching and whining without any solutions is a recipe for insanity, misery and depression. Also, it is the voice of the victim. I don’t feel that I’m a fucking victim. I don’t think any of you are victims unless you’re a victim of assault or some other heinous crime.

The problem is there is a victimhood mentality that is so deep and so imbedded that any time you poke it, you’re being unfair. You’re doing something wrong.

I used to work in the medical profession. I used to talk to the doctors all the time. “How do you cure a disease? You can treat the symptoms, which is not a cure. But, it will make you feel better. Your other option is to go to the root core and cure the disease.

When you have people caught up in the “unfairness” of life, some very interesting things happen. They adopt a position, I can’t do X, Y and Z because I’m a victim. I can’t do this because I’m a victim. These are some really interesting concepts to absorb.

I think complaining is part of the process. Some people who have a victimhood mentality think complaining is the process. That’s the big difference.

Before we jump into that, I’m going to give you some examples of things that are unfair that you don’t seem to mind are like that. If you’re walking down the street and you find $300 cash and you’re the only person on the street and you see nobody, is that unfair? You look around. You see nobody. You go to a few stores and asked, “Has anybody lost any money.” You don’t tell anybody exactly how much money you’re talking about. Nobody says they’ve lost money. You do this for an hour.

So, you go home and you’ve got yourself $300. Is that fair? No, it’s not fair. It happens. It happened to me. When I was a kid, I used to find money all the time.

Is it fair that you can buy a lottery ticket and spend a dollar and end up with millions? Is that fair? No, it’s not fair. I don’t hear anyone bitching about that. See, you bitch about what you perceive to be unfair based upon the benefit.

Women are biased against shorter men. I asked a woman who was 5’2” about why a man that was 5’6” was not tall enough since he was still taller than her. She said she wanted to wear heels. Is that fair? No, it’s not. Maybe it’s biology. You see this all over the world.

When I talk about immigrants I am speaking from a vantage point of someone who has travelled. I’ve seen people who live in abject poverty. We have people who live in the hood who live way better than those people who live in abject poverty. We have East Asians and Indians who come over here who were living in abject poverty. Abject poverty is when you don’t have running water. You don’t have electricity. In some places like the Philippines and Thailand, the grids just go out sometimes for a few days. This happens because the infrastructure is shitty.

If you grew up in America, and you’re 15, 20, 30 or 40, you haven’t experienced that. You haven’t.

Is it fair you live in the USA and you have all of these opportunities, yet some person who comes from abject poverty can come over here and not know the language and within five to ten years be ahead of your ass?

One of the reasons I’m able to do this is I took note of my Hispanic brothers who used to work for me when I had the storage auction business. I looked at their work ethic. I looked at the family structure.

This is how it would go. I would go to Home Depot and pick up two or three Hispanic workers. They would work for me. I’d give them some fliers and told them to pass them out for me. I told them I had great deals. Then they’d come to my warehouse on the weekends and spend the money that I paid them to buy my stuff. That’s the circle of money. Then they would bring their friends and family. They would come in busloads.

I have observed how these people operate. My opinions about immigrants are based on what I have seen. They aren’t based on assumptions. There is a big difference.

I don’t feel I have to make shit up when the reality is so awesome. This is my big problem with victimhood mentality. It robs you of the desire to do better. It robs you of the hope that you can do better. It robs you of the hope of having a life that can be so wonderful due to certain factors (white supremacy) that you can’t do shit.

I just don’t assume that. I don’t live that. One of the reason I talk about this is because I want kids to understand that the fucked-up pathology that some of your parents are trying to give you is not true.

When I was stuck on black folk’s pathology, I had some really jacked up thinking. My mother did this and that’s the reason I think she was ashamed when she died. She had three kids with three different men. She would never tell me who my father was. When I found out, it was so dastardly. It explained a lot.

We were poor, but compared to a lot of people I had a very good upbringing. Then one day when I was in the boarding house, I decided I had to let that shit go.  I realized I had to find my own path.

I couldn’t blame my father. He didn’t even know I existed. That was my mother’s fault. I was about 32, and I just let that shit go. Since that time, my life has been on an upward trajectory.

What I’m saying is, fathers are extremely important. If you don’t have one, go out and find yourself some male mentors. Go out and do it. It will make a difference.

When I finally let go of the victimhood mindset, I replaced it with a success mindset. You can’t have a victimhood mindset and a success mindset at the same time. You can’t change the past. It’s over. It’s done. You must realize that all you can control is your future.

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