Month: December 2017

If you don’t want to read it, you can watch this video.

Let’s talk about paid traffic. What is paid traffic? It is whenever you buy influence through traffic on Google, Facebook, Instagram, and a few other sources. We’re going to talk about Google and Facebook, because those are the big boys.

I want you to understand something. The way that it is going, in the next three to five years, regardless of how good your blog is or your YouTube channel is, you’re going to have to pay to get noticed.

I’ll tell you my story. I was rolling on YouTube in 2009 through 2012. In 2013, I kind of hit a roadblock. First there was a bug that interrupted my channel for three months and I did not get any subscribers. Then I wasn’t getting any traction.

In 2010, I had roughly 27K subscribers and I’d put out a video and get 200 or 300 views, which did not make any sense based on my past results. Before 2010, I’d get maybe 1000 views off of a small subscriber base of 127 to 300 subscribers.

That’s when YouTube started monkeying around with the algorithm. They started to do things a little differently. I had to make a decision, because I used to be that dude who said I’d never pay for traffic. After a few months of not getting any views, I decided that I needed to pay for some traffic. When I did, it worked like gangbusters for a few months.

The internet is constantly changing. That’s something I have become comfortable with. In the beginning it was rough. I would use one strategy for a few months and then it would stop working.

For a lot of people, their cell phone is the only internet device they have. They might have a tablet. More than likely 72% of YouTube traffic is going to be mobile. If you’re not designing your videos for mobile and deploying your traffic strategy for mobile, you are not going to win.

For those of you with no experience with blogs or Instagram or YouTube, what you need to do is direct response for six months to a year. Direct Response is when you put out an offer and they say yes or no. You have to put out enough offers until enough people say yes to establish some cash flow.

Direct response is cold calling. Direct response is all up in the DMs. Direct Response is on Facebook. Direct Response is on LinkedIn. Essentially, you put out an offer and see if they go for it. If they don’t go for it, you figure out why they don’t go for it. Then you put out another offer using the prior feedback. This is brutal, but you’ve got to do it so you can figure out what a good offer is.

Paid traffic does not work without a good offer. When I’m running traffic on my YouTube channel, if the video I use has a 35% watch through rate, I kill it. I get rid of it. That rate might work for someone else, with the various forms of paid traffic. But for what I am doing, it doesn’t work. I aim for 70% to 77% watch through rate. That’s what I do when I run my campaigns.

This ties back to making a good video. I don’t care how much money you have. I don’t care what kind of strategy you have. If your video and your content is not good, this is what Google and Facebook are going to do to you. They’re going to take your money, but they’re going to cut your effectiveness into thirds.

So, let’s say you spend $100 for 1000 impressions. If you’re offer is really bad, and your video and content is really bad, they’re going to take your $100 and only give you 300 impressions. Just from a cost benefit standpoint, you need to make really good content.

Google looks at your content in terms of the user experience. If a video is getting a 70% to 80% watch through rate, that video is popping. What Google is going to do is reduce your cost and expand your reach because this is something people have said they like. Since it makes Google look good, they are going to cut you a break and give you more.

Now. Let’s say you make a trashy ad and it doesn’t really convert that well. Let’s say it has a 25% watch through rate. Instead of getting 1000 impressions, Google and Facebook may crank you down to 200 impressions. So, you are literally paying five times as much as someone who is putting out a good offer and a good ad.

This is why you should do Direct Response so you can learn how to create a good offer. You need to learn how to do that. That is “hands down” the first thing you need to do. If you don’t, you’re going to spend a lot of money and you’re not going to get results. Facebook, Google and Bing will take your money, and they are just going to give you less.

Going back to the internet and how these things work. Let’s say there are 100 spots for this particular niche and 90 people are paying for positioning in that niche, right. That leaves 10 organic spots open. Do you know how hard it is going to be to get into those 10 organic spots? It’s going to be incredibly hard.

I think everyone has the potential to make six figures online right now and in the next five years. But if you don’t pick something and dedicate yourself to it for six months to three years and you just keep jumping around, you’re going to be eaten alive in this new internet environment.

Okay, let’s go over what you need to do if you have no online experience. The first thing you need to do is find some kind of sales job and learn the art of crafting an offer. Crafting an offer is so important. You’ve got to do it.

If you’re offer is not good, I don’t care how much money you throw at it, it is not going anywhere. In three to five years, paid traffic will not be what it is today. This is why you have to get in now.

Let’s say, you get you a sales job or an affiliate offer or something like that. Get yourself a blog and figure out how to get traffic to this blog. This is the stuff you do for $5 to $10 a day. You do a blog. You do a YouTube channel and you spend a little money. You concurrently learn how to craft an offer.

If you’re having a hard time deciding what to sell, do this exercise. Take out as sheet of paper and write down all the things that interest you. Then rank them. You don’t want to get into a business that does not interest you. This exercise will help you narrow down some ideas about what you can do.

You don’t have to worry about the monetization immediately. You need to be thinking what can I do for six, seven, or eight years? Everybody can do something they don’t like for a couple of years, but at some point, it’s going to grind on you.

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If you don’t want to read it, you can watch this video.

We’re going to talk about taking the last shot. You’ve got the ball in your hands and there is six seconds on the clock. Do you take the shot or do you pass it to someone? It’s 4th and 1 and there’s six or seven seconds on the clock, do you keep the ball or pass it off to the running back?

The questions I’m asking you is: do you have the courage to start a business? Because, one of the things I am seeing is a lot of procrastination. People say things like, “I’m trying to get this knowledge.” “I’m reading these books.” “I’m preparing.” You should do that. You really should. The question you have to asked yourself is: Are you really in the game to win it? Are you really the person that wants the ball with a few ticks on the clock so you can win the game or are you just afraid? Are you just scared? Seriously, that’s what we’re going to discuss today.

Now. Let’s talk about this scared thing. I’ve been looking at some stuff, right. I took some notes because we need to take some notes. One of the things is opportunity. Opportunity does not come to you like a good-looking woman, a 10 or 12, dressed nice and smelling nice and comes up to you and says I want you.

That can happen. It has happened to me. But, it is so rare. It is lottery type odds. Some people say they won’t take action unless it looks good and feels good. You’re just scared.

That’s just excuses. “I don’t have enough money.” Excuse! “Well, I’m not ready.” Excuse! “I don’t know the right people.” Excuse! You should reframe that excuse type language with action language.

You could say, “Well, I don’t know the right people, but I’m going to reach out to ten people a day so I get to know the right people.”

If you don’t have any money, you could say, “I’m going to work a full-time job, a part-time job and a hustle.”

You have to reframe your language to be successful. As long as you continue saying thing like, “There isn’t enough opportunity and I don’t know how to do it,” you’re going to get behind. I’m going to tell you something.

Yesterday when Verlyncia said something to me, it stuck with me. She has a lot of friends that never had a job. They were making good money, six or seven figures. It’s wild. This little kid who is 15 or 16 years old has a million dollars’ worth of shoe inventory.

You’ve got to dig for success. It’s not just going to come to you. You literally have to dig for it. For someone of you, your success is literally behind six or twelve feet of trash that you have to dig through to get to it. Many of you are not accustomed to working hard without immediate gratification. That’s a problem.

There are so many things that are going on. There are so many things that are happening. If you are just waiting for opportunity to come to you, you will be waiting forever. Because someone else is going to be digging for it and they will dig it up while you are waiting for it to come.

I bought Bitcoin in 2010. I bought a bunch of it. I just sat on it. How many folks wish they had just bought some Bitcoin? Once again, Bitcoin is just speculative. It’s just part of something. You need a business so you can be making money so you can grow your investments. If Bitcoin is your only thing, you are in a very sad situation.

You want to follow me on Instagram.

I’m doing a new book, Hustler’s Mindset, Pimping Your Mind for Success, Primal Drive, How to Turn It on and Profit from It. What I am going to do is drop this book on Instagram. You should be checking for that and following me on Instagram because you’ll see me when I go to IKEA and get the tables.

That’s where I’m going to put it up. It doesn’t really make sense to do a video of me putting this stuff up.

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If you don’t want to read it, you can watch this video.

I’m going to tell you how I started a multi-million-dollar business with a $289 investment. I’ll tell you the good, the bad and the ugly on how to do this. I’m going to tell you my story and how I did it. Then, I’m going to tell you the takeaways.

In 2009, I started my YouTube channel. I had a few goals. The first goal was to make $50K a year. My second goal was to write a book and leverage that into a publishing contract. None of that happened, and Thank God it didn’t.

So, I did that and I found out something really interesting. You can virtually build a company out of sweat equity using the internet as leverage. It was very new to me. A lot of people aren’t as fascinated by the internet as they should be. They aren’t blown away.

I want you to think about that. I downloaded a book from my head into a PDF, an eBook and also created physical books. I made money. I want you to really think about that. There is this thrill or enthusiasm I get every time I create a product and I sell it, and I make money. I don’t care if it’s $5 or $5000.

Essentially, I spent $289 to get started with $189 of that paying for my web hosting. The rest went to various things like domain hosting and stuff like that. I created my own WordPress blog called the Urban Packrat which doesn’t exist now. That was all I spent for two years. That was the infrastructure. That was the total investment.

After I got set up, so many opportunities came my way. Today there are people doing what I did and they aren’t even spending $289. They’re just out there hustling.

Part of the thing is, you’ve got to have a certain level of talent. I think this is something that many people overlook and don’t really talk about. My talent base came from my work ethic. My work ethic came from writing all of those Craigslist ads and buying all of those storage units and meeting thousands of customers face to face.

A lot of people don’t want to discuss the mindset issues. What people don’t seem to understand is that the right mindset must come first before you can make the money. Many people who use the course and the tools without the proper mindset are frustrated because it is not working out. The reason it is not working out is because you have the wrong mindset.

This is essentially it. I started the YouTube channel. I wrote a book. I put links under videos that go to the blog and Amazon. That’s how I made money. That’s an overview.

It sounds simple. On the surface it is simple. I have notes. Step 1 is to create an intention. This is hands down one of the best things you can do for your business. My intention, which was a written goal, was to make $50K a year and use the YouTube channel as a marketing arm. That’s it.

Now the next part is action and execution. A lot of people have done their research and they have the knowledge they need, but they aren’t in a position to execute because they don’t have the money. You have to have skin in the game.

Your intention is very important. Then you write it on paper. Then you start to do it. There are three action points that increase your chances of getting what you want. You have to have an intention, write it down, then immediately start executing.

Let’s look at my execution. My execution was sloppy. My book had typos. I had a lot of haters. In my videos, I looked like a runaway slave because I looked scared. But I still executed.

You need to remember this. Sloppy execution beats no action every day. I look at it and realize there were typos. The book cover was nothing to write home about. It was mistake after mistake after mistake.

But I had execution points. I created the blog. I created the videos. I created the blog posts. I created the book covers. The more work you put into it, the more likely something will pop.

What got me through was telling stories. That was the reason the channel was successful enough to generate a certain number of views.

I did not have a lot of subscribers when I made the first million dollars. I had like 1700. I used to keep track of my YouTube channel in a binder. I didn’t have Excel spreadsheets. People expect their success to look a certain way. The reason I killed it is because I didn’t have all of this pressure on my goals.

Let’s talk about the story telling. One of the reasons I have so many stories to tell is because I executed a lot in life. I executed on the storage auction trail. I executed on Craigslist. I executed the Upscale Garage Sale. I executed when I started dating these chicks.

What happens with a lot of people is they start a YouTube channel and do 20 or 30 videos, then they hit a wall. They don’t have enough content. Why don’t you have enough content, because you don’t have enough experiences.

For you to build something, you must be something. Being something takes time. I didn’t see all of this stuff coming, but it came because I executed.

Patience is also an important component to my success. When I started out, I gave myself 24 months to make it as a writer. This was a written goal. I knew I had to make this happen or I would have to do something else. The sense of urgency was there.

I crushed my goal in 11 months. One of the things I did from the beginning on this channel was I prepped people to buy something. Granted, some of the execution points were clumsy. Some people saw my channel as a scam and left without buying anything.

The fourth reason for my success was revision. I was always revising things. This channel has had like six major revisions. When something isn’t working, I have to move on. Some people refuse to make necessary changes. They are what I call purists.

If you want to make money, you must revise. The internet is not static. The internet is dynamic.

Scaling is a very important part of success. Many people try to build, figure out what they’re doing and scale at the same time. That is way too much to do at once.

You have to set realistic goals. Instead of expecting results in 90 days, if you give yourself two years, you will be blown away by what happens. When you remove time and you leave yourself open and practice patience, a lot of good things happen.

Balancing out is another factor. Each time I scale, I balance out. Like with Hustle Camp, I will raise the price again as I add more to it. Once I try some stuff and figure out what else I should do, then scaling is like flipping a switch.

You have to plan for long-term growth. This is my ninth year on YouTube. I’ve got the basics down. Now where do I want to go? Now I have to decide where I want to go in the next ten years and the next fifteen.

Where are we going? We’re going to help people become entrepreneurs.

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If you don’t want to read it, you can watch this video.

A lot of resellers end up with things that won’t sell on eBay, Amazon or Craigslist. As the stuff starts stacking up, they even consider giving it away just to get rid of it. If you do that, you’re throwing away money. Listen to me. You’ll make more money with base hits versus homeruns.

Homeruns are nice and they’re beautiful. But, name one baseball player who has made a living off homeruns. I can’t think of any. If they don’t get those base hits, the homeruns don’t mean “jack.”

The homeruns are icing on the cake and the cake is base hits. If you get a guy who is hitting like 600 or 700, he’ll be the richest baseball player ever. That’s how important base hits are to winning the game.

Now back to this business of creating your own flea market. One of the things I noticed when I started buying more storage auction units is I would get the same things over and over. Our cutoff was $25 or $30. Anything worth less than that, we put in the dollar area. Why? Because I knew I was going to get that item over and over again.

One of the mental things that kills so many people in this business is thinking an item is worth more than it is. That will be based on how often you get this stuff. If you get a very nice stainless-steel microwave and this is the first one you’ve gotten this year and you want $40 for it, I say that is the proper decision.

But if you get a regular run of the mill microwave and you know next week you’re going to get another one, regardless of how nice it is, it needs to be between $5 and $10 because you are going to replace that inventory before you can sell it at the higher price. If you know you are going to get this stuff frequently, it is best to blow it out.

One of the reasons you have this small inventory you can’t sell is because you think it is worth more than it is. Based on how readily available it is and how easily it can be replaced, it is just a commodity and you need to sell it for a low price to get rid of it. Why are you treating it like it is special? That’s like dating a tramp and treating her like a queen.

This is what you do to get rid of that stuff. Create your own flea market. People will say, “I don’t want to do that.” Then you don’t want to make money. Many of you are in a place where there’s really not a great flea market in your town. There’s not a great flea market in your city.

In the best flea market in my city, you will make a lot of money selling small, cheap, normal, run-of-the-mill stuff that you get all the time. In my resale business, we made the bulk of our money off of small stuff. Sixty-eight percent of our revenue came from small stuff. Why? We got it all the time.

One of the biggest things that will help your business if you are a picker, estate person or reseller, is the ability to solve not only your problems but your customers’ problems too. That is how I saw my role. I was a problem solver. That was the biggest thing I did.

That’s where the flea market idea came from. Upscale Garage Sale was essentially a flea market with some nice stuff in it. That’s what it was because any day of the week you can go out and get clothes, irons, microwaves, and shoes and a lot of other stuff that’s going to range from crappy to nice.

This is what happens. You have this stuff on sale for $1. People come in and they can’t believe the stuff is only $1. They come to checkout and they spend $20, $30, $40 or $50. That’s how you move the small stuff.

When you are in a position to get lots of stuff, you are in one of the best positions to be in. Once you learn how to build a customer base, you are in a position to make more money. Now, I just gave you for free all you need to know to build a successful six-figure business.

Now this is what is going to be the problem. It requires work. It’s going to take you working your ass off. But if you like money and freedom and you like being in charge of your own destiny, this will be cool for you.

Back to the discussion about building your own flea market, it will not happen overnight. Initially this was not so much a plan as an accident. We were losing money because we were not presenting the merchandise properly. To address the problem, I knew we had to do something different.

Initially we started renting units. I had a lot of units rented. Stuff had to be processed in the back. It did not come in the store unless it was “sale ready.” Then things got better.

The resale game is not common sense. If it were, everyone would be rich. Everyone would be doing what they want to do and there would not be all this bitching and whining in the resale space. There is a ton of bitching and whining in this space because people are untrained.

You have to have a strategy. You have to have a plan to be really successful. A lot of people are sucked up in this frigging entitlement mentality that makes them believe that because they breathe they should be entitled to success. It doesn’t work like that playboy. It never did and never will.

Rid yourself of the entitlement mentality. Rid yourself of the idea that you know more than others. You have to get involved with continuing education. Things change fast.

If you’re going to have a business, you must track where you are month to month, quarter to quarter and year to year. You have to do it. Because if you don’t do it, you might be going backwards but you don’t know it until you are over the cliff. I see that with businesses all of the time. That is part of being a business owner.

If you are in a town that does not have a flea market, you are in the “hot bird” seat.

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If you don’t want to read it, you can watch this video.

I’ve got $50K in bitcoin and I’m not even impressed. I’m going to tell you why I’m not impressed. About seven or eight years ago I bought a lot of bitcoin. I looked in there today and it is worth $51K.

Here’s my problem with this. Let’s say I was Broke Dick Danny and I had $50K in bitcoin. What would I do? Since I’m Broke Dick Danny, I would cash it in. Then I would have no more bitcoin. The problem with bitcoin is when you spend some, you lose value. As an investment, it can be good. You can’t really do anything with it if you go ahead and spend it down.

I know a lot of people here are going, “I just want some bitcoin.”

The mindset that comes with the bitcoin craze is very speculative. Since I didn’t really spend anything, if it crashes I don’t really care. You’ve got to have more than bitcoin going on. In 2009, I started this company. It has made over $7 million. I bought some bitcoin real cheap and started my company real cheap.

If you want to put yourself in a good position, go ahead and get some bitcoin. Knock yourself out. If you really want to cement your position, you should start a company. You should start your company cheap. You should be working on getting that sweat equity. You should work on creating something lasting.

There’s a lot of talk about the old economy dying, which is true. But there’s not a lot of talk about the creative new economy that is replacing it. If you have creative capital and no physical cash, you can still make millions of dollars.

I started this company with a $289 investment. I did not reinvest in the company for two years. At that two-year point, we’d done almost a million dollars. Think about that.

If you want to get your bitcoin, go ahead and get it. But you should also learn how to code. You should also learn how to do graphic design. You should also work on how to tell a story. You should also work on writing scripts. You should also work on creating films.

Do you see where I’m going? If you know how to do Photoshop and you can make videos, you can make a million dollars if you’re really, really good with those skill sets.

I know a lot of people are going crazy about bitcoin, but I don’t think it is the value play. I think the blockchain technology behind bitcoin is where the real action is going to be. There are so many things you can use that technology for. It’s going to be crazy what is going to happen with the blockchain technology.

Buying bitcoin and holding it in the hopes of getting rich is a very poor strategy. Like I said, the minute I start spending bitcoin, I reduce my equity position. That’s the problem with bitcoin. You can get some wealth, but the minute you start spending, it’s like nothing.

I know $51,000 if you don’t have any money seems like a lot. It seems like a million dollars. But in the scheme of things it is not a lot of money. On that note, it is more than enough to start virtually any kind of company.

Let’s step back from that. If you’re going to start a company, I think you should start it based on creative assets. You should start a company based on your intellectual property. That’s where I’m going. I used to be a physical asset dude, but now I’m blending it with a heavy concentration of intellectual property.

I’ll give you an example of what I’m talking about. The song, Baby Got Back has made like $110 million in 18 or 19 years. One piece of creative property made that much money. We’re living in some very exciting times if you want to embrace the times we are in.

If you find a creative person who is very good and knows their worth, they are hard to deal with. If you find a guy who is still coming up and doesn’t know his worth, that is the ticket. Right now, I’ve got a guy in Amsterdam who is doing some t-shirts for me. I’m looking for someone to bring in-house who has the same skillsets.

How I am doing this is I give the prospective artist I want to hire a t-shirt and ask them to make the design better with limited instructions because I want to see their style and ability. It’s very challenging to find great artists.

I will only hire an artist who has been working professionally as an artist. Other resumes will go in the trash. I probably won’t hire off YouTube either.

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If you don’t want to read it, you can watch this video.

There are many people who think they are going to acquire their success. You’re not going to acquire your success; you’re going to execute it. You’ve read all the business books. Your library is full. You’ve taken the right courses. You’ve worked on yourself.

The thing is: you have not executed your success. Now what do I mean by executing your success? You have to DO something. Reading is good, but it’s not enough. Attending conferences is great. Networking is great, but at some point, you have to push forward and do something.

I see so many people trying to acquire their success by taking one more course. You can’t acquire your success. You must execute your success. If you want to execute your success, I’ve got some stuff for you.

One of the things that helped me get out of my situation was a high level of action. That is the biggest thing that will move you from where you are to where you want to be.

I have many people who get upset with me because of my rapid execution and implementation plan. Let me give you an example of what happens to people who are stuck in slow mode or tortoise mode. Let me be clear, my shit works, but if you don’t work it, it won’t work for you.

When you take my courses, I can see where you are in that course. Some of you are rushing through the course, acquiring the knowledge, but you’re not doing the work. You can’t just read up on it and not do anything with it. You’ve got to do something with it.

You’ve got to put something out there. You’ve got to put in some energy, effort and time. You’ve got to suffer some losses. That’s what Hustler Kung Fu is about. You’ve got so make some stuff happen and then build on your success.

One of the things I learned in the Marines is that once you get 75% of the information, you go. By the time you get 100%, conditions have changed. I operate sometimes with 45% or 50% of the information. Sure, there have been some losers. But overwhelmingly, I’ve won. I’ve won more than I have lost with that tactic. As long as it is working, I am going to keep doing it.

That’s one of the things that happens when you execute with people who are not used to executing. They are used to acquiring.

Let’s talk about internet marketing. Recently I had an experience that I am going to share with you. It happened in a writing group. I left the writing group because of the shit that went down. It’s nothing against the owner of the group, we are still friends.

I told her what happened and she actually jumped on the dude. I realized my ambition was bigger than what they were trying to do. That’s why there was all of this friction and lightning and thunder.

Someone asked if an email list is effective. I almost fell out of my chair. Of course, an email list is effective. It is one of the best things you can do if you are selling something online. This is how I answered the question. I said, “Email lists rock. Properly done, you can send an email every day. It’s about creating value.”

This guy in the group who considered himself to be the voice of authority said that emailing was self-promotional spam. I did not mention my website. I did not mention what I do. I was trying to truly, truly be helpful.

I was pissed off. Then he did the bitch move of blocking me. I left. Like I said, there are a lot of good people on that site, but the way I do my writing business, they’re not ready.

Getting back to executing, if you think it is competitive now, it’s not competitive now. Why? Because most people don’t execute hard. They try and acquire their success. They try and go to all of these conferences. In the last few years, I’ve been to maybe three conferences. I go to maybe one a year.

When I am executing my success, I don’t answer the phone. I have a firm policy. I have two phones. I have one that is strictly for emergencies. You can’t be successful without a high level of execution. You will have to execute your success; you are not going to be able to acquire it.

So how do you go from the traditional idea of paying your dues with a college degree which is acquiring your success to executing your success? Number 1 – you have to give yourself permission to do whatever the fuck you want that does not break the law. If it doesn’t break the law or infringe on the rights of other people, you can do it.

Over the years I have had so many people try to dissuade me from doing different things. Everybody was shocked when I won my child support case in court. No one thought I could.

What is weird is that people who will not execute on their passions or their life will execute on their hate. If you are successful, they will work harder to fuck you than they will to be successful. True story. A lot of things that come out as supposed support are fuckery and hate.

This is how true support sounds. “Wow. I am proud of you. You are doing something that no one else in the family has done.” My girl says, “I’m just amazed at the things you do.” The next thing you know she is pulling me in the bedroom.

One of the things that will help you execute your success is to be honest with what things are. You’ll have people to tell you to slow down. When people feel threatened by your success, they will try and talk you out of it by discouraging you.

One time I dated this girl who I learned was actually jealous of me. I had no clue until after it was over. She’d say things like, “You shouldn’t work so hard.” She’d tell me I needed to take breaks. My dumb ass thought she was just worried about me working too hard.

No. That wasn’t it. She was worried that I was going to continue to outpace her sorry ass. That’s what the problem was.

I have learned when I am working on a project, I have to immerse myself into it or it will not finish. I have to get a certain amount of work done to be sure it will get finished. I will shut the phone off. I will not talk to you. I will order in and I will get it done.

If you’re hustling as an entrepreneur and you’re trying to build something, you have to get rid of all that small petty shit. That’s why I order in a lot. Instead of driving two miles to Target to get things I need, I will just order it from Amazon.

Get someone to do things for you if you can. You only have 24 hours in a day. You only have so much energy. Your business is going to give you way more output then going to the store. You have to prioritize.

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Today’s topic is a good one, letting him be a man. You hear this in our society all the time. “Just let him be a man.” That statement is replete with arrogance, insensitivity and fuckery. You letting me be a man is like me letting you have a vagina. It’s like letting you have breasts.

The reason I am having this talk is because if you didn’t already know, I’m a unicorn. I am from a land far, far away. I remember the first time that I challenged that assertion. It was probably 1997. I was at work. I worked in the medical field. It was the estrogen zone. We were in the breakroom. This one woman said, “Girl, just let him be a man.”

His being a man has nothing to do with her. When I said that, they just sort of sucked their teeth and rolled their eyes at me. Their attitude seemed to be: How do I have the audacity to challenge such foolishness. I call it the African DNA syndrome, but more on that later. They just went on and on and marginalized my comments.

I’ve noticed it is still something that many women say. It sounds really foolish when a dude says it. No, she doesn’t have to let a man be a man. That is his prerogative. That is what he needs to do. That has nothing to do with her.

The sooner you realize that, the easier your life is going to get. You will go through this rough patch of throwing out the garbage and getting rid of the bullshit and cleaning your mind out.

This is what happens. When you fall prey to that mindset, you give up your power.

Let me give you an example. I had a friend and he was having marital problems. He got really frustrated when I was over there. He said, “Ya know, you just have to let me be the man of the house.”

At that point, I said, “Good evening. I’ve got to go.”

Later on, she ends up throwing him out. It was two or three weeks later. He calls me and says he needs a place to stay. I told him he could stay with me.

I thought about that. In the middle of a demand, he gave her an option to let him be a man. Now, let’s just reverse that. Let’s just take it all the way back. What if he had said, “I am the man and you need to deal with it. I’m going to protect this house. I’m going to make sure that we’re safe. I’m going to do what I need to do to make sure we’re good as a family.” I guarantee you he would have gotten a different response.

When she heard, “You’ve got to let me be a man.” She heard a child. No woman respects an adult child. If you behave like a child, you will be treated like a child regardless of your chronological age. That’s what he did. He had a temper tantrum.

This is the danger of falling prey to this mindset of letting him be a man. Now I’ve got some advice for you. Next time you hear a man say that, you may want to say, “Bro, let’s talk in the hall.” Then you need to educate him.

Words have amazing power. Propaganda has amazing power. When you start repeating the dogma or propaganda of people who want to control you, they already have controlled you because you’re using their language to define yourself.

If you keep using that phrase, “You’ve got to let a man be a man,” you have lost the minute you opened up your mouth, because you don’t believe you’re a man. You don’t believe you have the power to be a man without the approval of a woman.

That’s what it is all about. Men do 70% to 90% of what they do in life for the approval of a woman. Now how can you smash something that does not respect you? Think about that.

Where we are as a society is a very strange place. Many men are opting out. They’re saying fuck it, I’m just going to fuck, play, and smoke weed all day. Men get this way because they know if get married, and work hard and build up assets and a woman is unhappy, she can just leave and take half of their money and there isn’t a lot they can do about it. That’s the thought process, but it’s not entirely true.

There’s a lot you can do with it which goes to the heart of what I’m discussing in this video. When you claim your agency of being a man and you start to project and build and plan your life before a woman comes on the scene, you have a better way to handle her.

I’ll give you an example. I’ll use me. When I meet a woman and she does not meet certain criteria I have already written out, then she is just going to be a sexual partner and nothing more. There are about ten things on my list of criteria and it has nothing to do with looks.

What many of you are doing are marrying sluts and then wondering why they are fucking around on you. You’re getting with bad people and hoping they will change. You’re passing over good women because they weren’t hot enough. You are the agent of your self-destruction.

Whether you plan a life or you don’t plan a life, it’s a choice.

If you keep following the “she said” doctrine and just let her have her way, slowly but surely, you’re going to give up every essence and every corner and every aspect of your masculinity. Then you’re going to wonder why they don’t respect you.

It is more important for a woman to respect you than like you. It is a hard lesson to swallow. I used to be where you are. I wondered why it never worked out.

Now I know. I was fed a false narrative of how relationships should be not how they actually are. When I created my philosophy and criteria, my dating life got fantastic. I have something called the 99% rule. Ninety-nine percent of the people you encounter are not the one. It might be someone you’ll have a pleasant lunch with. It may be someone you’ll fuck for two or three years.

When you meet that person, you can build a life with, it will not be about sex. It will be about enjoyment and having a good time. It will be about the future and legacy.

Are you going to let someone say, “You’re a man” or “You’re not a man or are you going to stand up tall and say, “Yes I am a man and you have nothing to do with it. That’s my business. If you don’t like my business, get out of my life.” You have to be that direct.

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People have a problem with mistakes. I’ve made mistakes that were debilitating. I’ve made some bad choices where the outcomes were ugly. In every case, I learned something. That’s the key thing – to learn something.

What I am seeing with a lot of people is they don’t want to make any mistakes. They don’t want to make any errors. They want to get the best deal and sell something with little to no drama. They don’t want to deal with returns or troublesome customers. I’m here to tell you that you are deluding yourself if you think you can escape all of that. You’re pretty much a scared little bitch.

If you want to be more powerful and successful, mistakes are part of the game. That’s just part of the landscape. You can’t escape it.

So many people are afraid to make a mistake. I’ll give you some examples of some stuff that happened. In 2009, I was coming out of the storage auction business. I started doing YouTube and wrote the first book.

A lot of people starting questioning my decision to go on YouTube. They warned me about how it looked. They said things like, “YouTube is for kids.” People who cared about me were worried about me because they thought I was going in the wrong direction. You have to learn to rock and roll with that stuff.

Getting back to our discussion about mistakes, mistakes are not personal. They’re usually not an indication of how smart or stupid you are unless you just do something completely stupid. Most mistakes happen because of a lack of the right information.

The reason I can make these videos off the top of my head is because I have made a lot of crazy mistakes. I learned from all of those mistakes. What happens when you make a lot of mistakes is you create a large knowledgebase as a result.

I bought a storage unit and it was a mistake. This was in my second year. I bought it when I was running someone up. This was a guy I couldn’t stand, so I bid against him for this unit. It was a huge 20’ X 20’ unit. It was packed. I didn’t really want it because I didn’t know what the hell it was. It was stuff from a printing shop.

It turned out to be a pretty juicy unit. But because I couldn’t stand his ass, I kept driving the price up to $1500, then $1600. Then I bid $2000. He gave me a look that could kill. I won the unit. As quickly as I felt happy to beat that guy out of the unit, a feeling of depression overwhelmed me. I wondered, “What the fuck did I just do?”

I didn’t even know what was in that unit. I was fucking with him. I miscalculated how much money he had. I did not plan to win the unit. I simply wanted to run the price up on him. Then, boom, the unit dropped on me. I didn’t want to deal with it. I actually tried to sell the unit to a guy around the corner for $1500. He said, “No way.”

I thought this was a massive and very expensive mistake I made. It was so bad that I rented the unit because I didn’t want to deal with it. Finally, my partner and I go over there and start writing stuff down. We get in there and we didn’t know what the stuff was. Half the unit was brand new printing equipment.

Some of the stuff was ruined by water damage because there was a leak in the unit. There was also a lot of junk we took to the dump. When it was all said and done, we made about $25,000. At first, I thought this was a mistake.

What I’m telling you is don’t be afraid to make mistakes. Will they all work out and make you $25,000. Of course not. You will learn so much more by making mistakes then playing it safe.

I see people who think they are being smart and being cautious. No, you’re just a coward. You’re just afraid to fail.

I am not afraid of failure. It’s not that I’m in love with failure. That’s not what I mean. I don’t mind trying some stuff and if it doesn’t work out, it doesn’t work out.

Everything we do is an experience. I get experience and I learn from it. You will learn so much more from this trial and error method than sitting at home and waiting for something certain, something guaranteed.

When you make mistakes, you become one of two people. You become a courageous person because your resolve deepens. The ability for you to deal with adversity deepens. You become a better person.

The other person you can become is an abject loser. You start developing these self-fulfilling prophecies of doom, gloom and failure.

I was having a conversation with someone this morning. I believe the best way to help yourself is to start a business. People tell me that not everyone is cut out for starting a business. If you are fit to drive a car and have a place to live, then you are fit to start a business.

Yes, in the beginning, it is hard. But, it’s worth it. I know what it’s like to work on a job when the rumors start circulating about layoffs coming. It makes you nervous. It takes away the energy you need to live your life. Your heart is filled with uncertainty.

I’ve learned that if you keep pushing forward after you make mistakes and learn from your mistakes without becoming destroyed when something doesn’t turn out the way you want it to, you can become amazingly successful. You can’t worry about people laughing at you when you make a mistake. They might talk about you. You might be the butt of jokes.

Many people who are very successful were laughed at. Arthur Blank and Bernie Marcus took their ideas to the higher ups and they got laughed out of the office. They worked at Handy Dandy. So, they took that concept and did it themselves. The rest is history.

The future is going to be awesome. If you’re not afraid to make mistakes, you will have a lot of opportunities.

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This is one of the questions I get in my inbox all the time. Hey Glendon, I lost my job. Do you have any tips for me?

So, you lost your job and you need income. The first thing you need to do is get another job. People don’t want to hear that. They tell me they want to start a business and they want to build something and they don’t want another job.

It isn’t feasible and this is why. When you don’t prepare yourself to run a business or you don’t have a solid side hustle in place before you lose your job, it’s going to be very challenging for you to instantly start making money.

You need to get a job. You may have to get one, two or three shit jobs. That’s what you need to do. I know that’s not what you want to hear.

This is the thing. Hustling is a long-term proposition. When I say hustling, I am talking about utilizing and taking advantage of an opportunity by taking copious action.

Here’s the pathway of what you should do when you lose your job and you want to start hustling.

Step One – You get another job.

Step Two – Forget about cable. Forget about hanging out. Forget about partying. Forget about taking vacations.

Instead, you dedicate yourself to creating the life that you want.

This is what it’s going to look like. You’re going to get up and go to that job. You’re going to do it to the best of your ability to make sure you keep it.

Then when you come home, you’re not going to play PlayStation. You’re not going to hang out with your friends. You’re not going to get on the phone or hang out with your girlfriend. You’re going to work on your hustle from the minute you get home until you pass out.

That’s what it is going to take for you to transform your life and build your business. After you’re making money from doing your thing, when do you quit that job? You quit that job when it costs you money to go to your job.

If you have been an employee most of your life, the mental transformation that it will take for you to go from an employee mindset to a boss mindset is going to take anywhere from a few weeks, depending on who you are, up to years. That’s a very important journey.  

If you don’t make that journey, you are going to revert back to an employee type mindset and activities which won’t help you build your business long-term. That is one of the things you have to take into consideration.

Typically, when I get these questions, people are looking for a quick hustle that can make money that week. There are quick hustles that will help you out. Let’s look at the whole picture.

What I hear is people want something where they don’t have to work that hard. They may reject Craigslist and yard sales. People don’t want to put in that much effort, yet they need to make a lot of money soon. The program I have that matches that criteria costs $10,000. When I say that, then they get mad and think I’m not trying to help them.

The thing is you need to have some money. Think about this. If there were ways to make a lot of money with no money, there would be no broke people.

You need to realize that money is not scarce. It’s a commodity. What’s a commodity? They are things that are everywhere. Gold is not scare. It’s a commodity. Milk, gas and oil are commodities.

The world is full of opportunity. The world is full of people who will give you money if you give them what they want. They will gladly give you what you want.

Let me tell you my story. Let me tell you how I escaped poverty. I first time I got laid off, I went ahead and got another job. I got laid off three times in 18 months. The decisions I made back then have impacted me today.

When you have a fucked-up life, you will have to start to make decisions that will improve your life. Then there will be a period of your making good decisions. You will benefit marginally at first. You have to continue to make those good decisions. You have to continue to build on those good decisions.

Then I got laid off again and I got another job. Then I got laid off again and I came up with a plan which included a job. This is what I did. I was working at Powertel at the time. It is now T-Mobile. I came on as a “Temp.” I was killing it. I was making sales and I was good with the customers.

When we sat down and he let me go, he said, “I can probably get you another two weeks.”

At that point I said, “I’m going to figure it out.”

I went home that day and I came up with a plan. After being laid off three times, I realized I could not keep doing this shit. I knew it would not get any better unless I made it better.

I contemplated going back to school. I dropped out of college because of a medical issue with my mother. It was crazy what was going on back then.

By the time I got to that point and was thinking about college, I did a cost analysis. Back then to finish up my undergraduate degree and go to graduate school, I was looking at $20K to $36K. At the time, I was living in the boarding house and had no money or no job. I realized that would not work at that point in time.

Then I went to Monster.com to look at jobs. I didn’t want any more shit jobs. I decided I would be my own reference to get a better job. I created resumes for each job. I got called back by Rentacrate.

I went out to Norcross. This is when people used to carry pagers. I went ahead and set up this voice mailbox. I practiced my Indian voice for weeks. That was my reference. His name was Mr. Patel.

I got an interview. Then I got called back and got an offer letter. It was my first time getting an offer letter.

They called my reference. I had to call them back using my Indian accent voice. They asked me two questions. Did he work there and would you hire him again? I answered the questions and accepted the offer and life went on. I increased my income five times with that move.

I stayed at Rentacrate nine months. Once again, I had decided I would never be in the position to be laid off again, which means I was on the hunt. Then I got another job in an office furniture business. I stayed there almost a year, then I went to another company.

My next move was into my own business in a matter of months. I’ve been self-employed ever since. So, it took me a few years to go from jobless to starting my own business. While I was working on my business, I had a job.

I will never say you should quit your job and start a business. You can get to that point, but it is too hard to start a business with no money coming in.

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In this video, I’m going to give you ten reasons why your business is not making any money and why you can’t make money online. If you’re really fast, understand the internet, and you’re pretty smart you are looking at a six to 24-month window before your business makes enough money for you to live on. Realistically speaking, the average person is looking at a three to five-year journey.

The Number 1 reason you can’t make money online is because you hate technology. When you invest in “tech” and you learn all of the features, you learn about groups. You learn about apps. You learn about so many things that could help your business.

When you hate “tech” or you think investing in “tech” is ridiculous, you limit your online potential. I’ll give you an experience. There’s this app called Kik. It’s been around for a while. It’s being used predominately by younger folks. This is how people on Instagram who want to do business with each other communicate.

Once again, if you hate “tech” and you’re avoiding “tech” and resist investing in “tech” you’re limiting yourself and your income.

The second reason you can’t make money online is because you’re trying to do everything from your phone. This is a big conversation especially in the YouTube space. You have a lot of people who want to shoot their video on their phone. They want to do all their editing on their phone and upload it on their phone.

I am a full-time YouTuber going on my eighth year. I have two iMacs, MacBook Pro, GoPro Hero, iPhone cameras, and a Canon 70D. If you get away from your phone early and start investing in technology, you will see huge dividends in your earnings and the scaling of your business.

In the beauty vlogger space, everyone goes to a DSLR. Why? Because the top-level women doing beauty vlogging, that’s what they have. That’s not the ceiling. That’s the floor.

You can get in the game with maybe a $200 body and a $300 to $500 lens. You can’t do this all on your phone. Just let that idea go.

The third reason you do not make money online is because you don’t understand the internet. There are many people who think the internet is an extension to the physical world. The internet is its own world. It has its own set of rules. The world is moving towards the web, but it is not there yet.

The fourth reason you can’t make money online is due to unrealistic expectations. I was having a conversation with a client this morning about the trajectory of his business. It’s going to take months for him to get where he wants to go.

Most of you jump into this with the expectation that because a unicorn or someone did really, really well really fast, that you can duplicate that. These unrealistic expectations are foolish and they hold you back.

People are looking for that secret ingredient. They want to know the secret handshake so they can get into the internet money club. If you are doing this, you are wasting precious time and you’re burning resources based on bullshit.

The fifth reason you’re not making money online is because you think everything is a scam. You think everybody is out to get you. You spend so much of your time protecting yourself as a buyer, when you try to switch to the other side you don’t know how to do it because you’re in buyer mode just like people who are making the transition from employee to employer. It’s a journey mentally.

When you’re in this mode, you spend hours and hours of time Googling things trying to make sure you don’t lose money. All of those hours you invested made you lose more money than you know because they put you behind. Everything is not a scam. The best way to decide if something is valid or not is to get in the game.

Another reason you don’t make money online is you hate email. You are one of those people that lose your fucking mind when you get an email. As for me, I am on everyone’s email list. I am probably on 80 email lists. If you get on everybody’s email lists, you start to see trends of who is copying and pasting from other people’s email lists.

I’ve learned so much by being on these lists. You learn how to market. You learn how to write emails. That teaches you how to do something that makes money online. If you want to be an internet marketer, you need to get on everybody’s email list. That will allow you to see different formats and methodologies about how to sell online.

The eight reason you are not making money online is you hate marketing. You’re one of those people who thinks that people who advertise don’t know what they’re doing. You think sending less emails will make you more money. I have numbers and proof that this belief is false. I have sent more emails. I have sent two, three and four emails per day and made three times more money than when I sold one email a week.

If you want to make money online, you must market. You must get traffic. There are three forms of traffic: organic, paid and influencer. There is no other traffic. You have to pay or get someone to endorse you or you have to roll up your sleeves and build something that people want to read or consume online.

Organic is going to take more time and more work, but it is more durable. In my first 12 months on this YouTube channel, I got 59,000 views. It took me about three years to get to 10,000 subscribers. I believe in both paid traffic and organic traffic. I think you have to work very hard on both of them because you aren’t selling shit if you don’t get attention.

Even if you pay, it may take you 90 days to figure out your rhythm. You’re going to spend money for 90 days just to figure out how your advertising is working. It may only be $5 or $10 a day, but that might be a lot for some of you. You’ve got to do it or you’ve got to pay someone to do it.

The ninth reason you’re not making money online is you’re lazy. It takes effort, time and attention to make money online. Sometimes you have to burn the midnight oil. You can’t do this and be lazy.

Another thing you have to do is set a schedule for learning. Everything changes. Knowing that you must have a set time to learn new things. At a minimum you should set aside time once a month to learn new stuff.

Another reason people aren’t making money online is because they are relying on hope. They hope someone comes to their website. People hope someone will watch their YouTube channel. People hope someone will buy their products and services. Hope is a very poor business strategy in terms of getting engagement.

In the beginning, you must invest in very searchable content that is very tasty. You can’t talk about having a biscuit this morning and other mundane content unless you already have a huge audience.

You have to be in a perpetual mode of study, always learning if you want to success online.

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