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You want to build a business, but you have that big question you can’t answer. What kind of business should I start? All I know is that I don’t like this space I am currently in. I want to move to a new space. I want to be free. I want to break from the “9 to 5” rat race.
I’ve got some unpleasant news for you. If you don’t know what you want to do, it could take a year, five years or 10 years to figure it out. I know that’s not what you want to hear. You want easy, quick, fast solutions. You want this to happen now.
The thing is that the clock of life has been ticking for a long time. This is nothing new. You haven’t prepared yourself. You haven’t asked yourself these questions. You haven’t really put in the work to see what makes you tick. What makes your boat float?
You’ve got to figure that out. It’s a process. It’s part of the inner game. So many people are trying to get away from their inner game.
People say, “I don’t want to talk about that. Just give me a system. Give me a process so I can run and make that money, so I can be free.”
The problem with that thinking is, there are systems and processes, but none of them are cheap. The more effective they are, the more money they are going to cost you. If you are in a position where you are unhappy and things aren’t going well, you typically don’t have any money.
I have a question for you. Why should I invest in you when you don’t invest in yourself? That’s the problem. You are not investing in yourself. You’re not even trying to cut corners. You’re trying to cut straight across the grid. You don’t want to work too hard.
When you get on a path of discovery, you find other things. When I got in the storage auction business, in the beginning, I liked it and I did not like it. I remember one day I reached in a box and pulled out some soiled panties. I didn’t have gloves on. I questioned myself, “What the hell am I doing? I used to sell furniture and go to fancy showrooms. Now I’m rooting around in some boxes with some fucking soiled panties. What?”
But, I had a process. This is something that might help you. Whenever you want to do something, give yourself a timeframe and commit to it. Give yourself 30, 60 or 90 days, no matter what. That’s not a lot of time.
Vince Lombardi said, “Fatigue makes cowards of us all.” The minute you get mental fatigue, you’re out. You’re checking out. So, you have to learn to make yourself commit for short periods of time.
When I first started doing YouTube, I hated it. I would tell myself with a heavy sigh, I’ve got to make these damn videos. I didn’t like doing it. It was intimidating. It felt weird. It was awkward. I was committed to a 2-year plan.
I sat down and wrote up 200 concepts for videos. I started knocking them out. If you go back to the earlier videos of 2009, you’ll see black bars on the side of the videos because I didn’t have the right camera. I leave those videos up there as a sign of progress and growth.
You will grow passionate about things you become good at. I’m going to use something that many of you are not going to like. When you first started fucking, chances are you weren’t that good. You probably messed up and felt awkward. Maybe you didn’t want to expose your body. Maybe you were self-conscious. There were all these things. But, did you stop fucking? No. You worked it out.
If you really start examining the question, “What can I become good at?” versus “What is out there for me to get into and not work too hard?” your life will make more sense. That is the mindset that is killing most of you. You’ve got to put forth the effort.
A really good friend of mine told me if I was serious about my business, I’d be working 24/7. I had to sit down and go, “Damn. That’s right.” It’s true, because I wasn’t. I was working hard for 8 to 12 hours a day. Many of you out there are working that already. If that is not getting you what you want, what does that mean?
There was this article about people in Africa saying that people’s “5 to 9“side business was more important than their “9 to 5.” That’s how you have to think about your business. But, first you have to figure out what business you want to start.
First you have to experiment with some different ideas. You are going to have to try a lot of shit. How do I know this? I was where you are. Years ago, this friend of mine gave me the book, What Color Is Your Parachute. It didn’t get me there.
You may have the problem that I have. It’s called too much talent. I’m not being facetious. When you have the ability to do a lot of things, it hampers your decision-making ability, because you have too many options. In the process of building and discovering yourself, you have to experiment. You have to try new things and take risks. Sometimes you have to go places you’ve never been before.
Knowing the answer to, what business should I start is not easy. It’s a profile question. Who are you? Where do you come from? What is your skill set? How much money do you have to invest? What is your five-year plan? What is your 10-year plan? Do you want to get married? Are you married? All of this stuff comes into play. So many people approach life with linear thinking.
There’s plenty of opportunity out here. When you have value to offer the consumer it becomes easier to answer the question, what business should I start. As long as you are operating on potential or assumptions, you will be perpetually frustrated.
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