If you don’t want to read it, you can watch this video.
There are people out there who are blogging and vlogging, tweeting, Instagramming and YouTubing. Some of these people have 8000, 12000, 20,000 followers; and they’re not making any money.
Today, I was having this great conversation with somebody and it was a little weird because they were like, “I set up my LLC and I got business cards. Now, I’m looking for office space.” I asked them this question. “Have you made any money with your business?” She said, “No. Not yet, but I’m going to make millions.”
In this blog, we’re going to talk about how to make your first $10K and the value of making that money. Spending a lot of money before you earn any money with your business is a big problem. The first thing you need to do every day when you wake up is to make some money. I don’t care if it’s a dollar. Your job is to make money that day, not the next day or the next week or the next month.
What a lot of entrepreneurs do is they get all romantic about getting knowledge, theory and putting together this stuff and not really making any money. Don’t be like that.
Everybody needs a coach. Great athletes and business moguls all have great coaches. Peyton Manning, Michael Jordan, Bill Gates, Mark Cuban all had coaches that helped them become successful. All of these guys had a coach. Then you decide you are going to figure your business out on your own. That’s why 90% of all businesses fail in the first two years. My first five businesses failed because I was trying to figure it out on my own.
Once I got some education, life was different. So, your first job is to make money every day. Your second job is to study so you can improve your business. When I say you need a coach, one of your coaches can be a book. One of the best coaches I ever had was Earl Nightingale in his course, Lead the Field. Then there was Brian Tracy, Tommy Hopkins, Tony Robbins, Jack Welch and Drucker. I never met any of these people, but they were my mentors and coaches.
The third thing is you’ve got to find your customer. This is why. I do HustlersKungFu.com and I use profanity. I call people “scared little bitches.” That’s my brand. That’s the lingo of my brand. It intentionally alienates people I don’t want here. Everybody’s not your customer. Most people are not your customer. If you drill it down and figure out who your customer is, then serve your customer to the best of your ability, it’s not a matter of if you’re going to make money, it’s a matter of when.
So, Number 1 – Make money every day. How do you make money every day? Number 1 has subparts. First you have to work on the money acquisition part of your business. You have to generate leads that will make you money. Your moneymaking activities are marketing, branding and sales.
Once you make your first $10K, two things will happen. The first thing that happens is your confidence increases. Secondly, you have some money. What you do with this video is focus on your marketing, sales and branding to make that first $10K.
I’m going to give you a little secret that a lot of people won’t tell you. Social media without context is bullshit. I can prove it to you right now.
Let’s say you go the grocery store, right? Let’s say you go to the mall and to a football game. Look at the football game, the mall and the grocery store as the tip of a funnel.
As you walk in, you see people and they see you, right? So, the exposure is there. Massive exposure is there, right? I want you to think of the last football game or the last time you went to the mall or the grocery store. How many people do you remember? Not that many, if any, right? You had a lot of exposure. Everyone saw you. You saw everyone.
Now. Let’s reverse this. Let’s say you paint yourself purple and write Love Me on your chest. From head to toe, paint yourself purple and walk in with some white shorts and white shoes. Let’s say you go the mall, the grocery store and the football game like that.
You’re going to get a bunch of stares. You might be on the news. Why? Because you branded yourself and you provided context. You are different from the norm. They don’t see a person painted purple every day with Love Me on their chest. People think you’re crazy. Some people are inspired. That’s because you provided context.
If you’re tweeting and Instagramming with no context, I don’t care how much money you spend or how many ads you run; you will go nowhere. That’s what many of you are doing. You’re wondering why you’re struggling. You’re not operating your business using business principles.
So many people are trying to get something for nothing. If you go out and ask for help and offer something in return, then you can often get the help you need. Offer to clean their house. Sometimes, they won’t let you do it, and they will help you because they will realize you’re serious.
So, what’s your job in the morning? Work on money acquisition activities such as marketing, branding and sales. Once again, you don’t need a product once you hammer those skills down. You can go out and find a product and make money. That’s why the product isn’t important. How you relate and talk to the customer is very important. That’s how you make your first $10K.
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