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Let’s talk about your favorite subject, you. During the meltdown or recession that began officially in 2008, even though it started earlier in about 2006, I noticed some things. Every time we have a downturn, wonderful things happen.
Technologies are developed. New practices develop. Every time we have a downturn, people’s backs are against the wall.
The change you’re going to see in the next few years is going to make you dizzy. The recession exposed a few things. A lot of great stuff came out of that.
If you have a job that an algorithm can do in the future, your ass is in trouble. We’re going to have displacement faster than at any point in history. People will point out that automation has always happened, but not at the pace it is happening now and will in the future.
We have super, super, super computers now. There are all types of things happening. If you’re doing manual labor work that a robot can be programmed to do, your ass is in trouble.
Understand, robots will be driving cars once they work out a few bugs. It will be mainstream. That will cause a displacement of truck drivers, bus drivers, cab drivers and Uber drivers, because the costs will be down.
Trucks won’t have to stop for breaks except to refuel. They can drive until they reach their fuel limit. There’s no healthcare. There’s no worker’s compensation. There are no payroll costs.
These robots are going to be efficient, long-lasting and scary. They are going to be scary for those of you who are not developing something with technology. You don’t have to become a fucking scientist to embrace technology. You just need to know what’s going on. The robots are coming. How does this apply to you?
There are many people on the fence. They kind of want to do their own business, but they’re not sure. Look, I’ve been there. Understand. I know how scary it is to go out and start a business. You decide to do something new and your friends think you’re nuts.
Let me tell you something. You’ve got about ten years to get your act together. When you start a new business, the first few years are not going to be that good in terms of profit. It’s going to take two years at a minimum to know what you’re doing and to make some money. You have to get started.
Understand, YouTube has been good to me. I think it’s the best thing under the sun. It’s getting crowded though. A lot of people with mainstream press are coming back to YouTube. They have full-fledged studios. Mainstream media has a problem and it’s called the internet.
I look at myself and I don’t have cable. I’ve got basic stuff. I don’t usually spend a lot of time on TV. YouTube gives you a dashboard with analytics and I’ve noticed a shift. When I started on YouTube in 2009, my demographics were 95% male and 5% female. Now, it is 70% male and 30% female.
I have a group of friends who are finding jobs, but the pay is not so good. They’re making what I was making 15 years ago. So, when you factor inflation, it is really not good.
I’m going to say something that may not agree with. The chances of starting your own business and failing or getting a new job are pretty neck and neck. There’s no risk in starting your business like there used to be. In the past, if you were a monkey and if you could pull a lever, you could get a job.
Now, you can be the top of the top and still end up unemployed. Think about that. That’s happening to people. It happened to me. I got laid off.
You have to understand what is going on. Companies are looking for “just good enough.” People who are operating at higher levels are not rewarded. It makes you a target. It makes people nervous.
You can think. You can plan. You can plot. You can come up with ideas and concepts. That makes you a very scary person, because one day you may wake up and realize you don’t need to be there. Worse, you may try to take over the organization.
I think everyone should have a business, or a side business. You need to learn business skills, because you’re going to need them. It’s going to be like when those people came over on the boats a long time ago. I’m not talking about the slaves. I’m talking about the Pilgrims.
They had to grow food. They had to make clothes. It wasn’t optional. We’re going to go back to those times. Just look. Corporate growth is high and job growth is low. It doesn’t add up, does it? If you think about automation, technology and outsourcing and the rest of the world, it makes plenty of sense.
So, you have a choice my friend. You can embrace technology. Understand, I’ve been where you’ve been. What we know about the world today is that the world will be totally different five years from now. It will be even more different in ten years. In 15 years, you’ll be wondering, “Where am I?”
That’s happening. There are a few groups of people who are going to do very well in this new world. Number 1 – entrepreneurs. Number 2 – creative people. Number 3 – Managers. Number 4 – teachers. I’m not talking about teachers who teach high school, but people who can put together curriculums to embrace this new society. It’s going to be huge.
Learning new technology is going to be a constant thing. What worked for two years will be obsolete suddenly. Understand that you need a business. You need to start today.
In this new economy, you have the potential to make more money than you ever made in your life. There are people trading time for freedom. There are people who want to make money. But you need that business, that gives you the freedom to make that decision, because it’s here.
People say the American Dream is dead and that the middle class is being slaughtered. What is being slaughtered is that cozy dream in the matrix. There are cracks in the glass. For a long time, we subscribed to mediocrity in this country. We did it for a long time.
You can be in denial all you want, but the world is changing fast. You need to build your team and embrace technology. That’s the reality.
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