If you don’t want to read it, you can watch this video.
Today we’re going to talk about why you are not winning in business and what you can do about it. This is for those of you who want to elevate your game at the end of the stream. At the end of this stream, I’m going to get into the new thing, which is Business School for Hustlers brand new stuff. We’ll talk about that later.
Many people feel that if what they want to do is not something really quick and smooth or easy, then it’s a scam. Let’s talk about the social media stuff. Everything is moving online. That’s 100% real. It’s not a myth. It’s the truth. But the thing is, everything is not online yet.
This mindset relates to why some of you are not winning at business. Everybody doesn’t understand the landscape and that’s why everybody is kind of freaking out and going online. If you are already famous and you go online, you will win. LeBron James does not have to ask people to follow him on Twitter. If LeBron James decided to start a YouTube channel, he wouldn’t have to advertise it and he’d have millions of subscribers immediately.
Too many people are trying to act as if they’re famous with their business and it’s not going to work out for them. That’s what people need to understand. Many people don’t understand their position in the food chain and they are wondering why their ass is being eaten. If you are plankton, you will be eaten as plankton. That’s just the reality of it.
Let’s talk about business and environment. Everybody’s running online to try and do something social media-wise. I’m going to ask you guys to do something today. I want you to go out to some people you don’t know and chat them up. Ask them if they have ever heard of Tai Lopez. Commit to asking 10 people.
I could go in my neighborhood and ask 50 people who Tai Lopez is and most would not know. I wouldn’t be surprised if all people said, “I’ve never heard of this guy.” That would tell you something about the environment. He is not a household name.
He’s an internet marketer. He’s for people who want to make money online. Once you get on that path, you’ll find Tai Lopez. You’ll find Grant Cardone. Shit, you’ll find me. But, until you get on that journey, nobody knows who the fuck we are. You’ve got to understand the environment you operate in.
Now. Let’s talk about hiring. Many people want to know why I would actually hire some people to call people up on the phone. I am doing it because it works. It’s faster than creating an online situation. It’s much faster.
You’ve got to understand environments and demographics. I’m 50 years old, right? I don’t buy shit on my phone, except for maybe Uber or Uber Eats. But if I’m going to buy a camera or a computer, I do that on my computer. I bought them on my desktop because those of us from my era are more comfortable buying stuff on desktops. I will answer my phone and sometimes talk to a telemarketer. So, for certain demographics, that still works.
Now if I wanted to reach someone 25 and under, I wouldn’t do direct mail. I wouldn’t do TV ads. They hate ads of any kind. Snapchat, Instagram and YouTube will work for people 25 and under. But for folks my age, traditional marketing methods still work and bear fruit. A lot of people don’t want to talk about that. You can make money faster.
Let’s talk about making money as fast as possible. Cold calling is the way to go. I’m going to hire someone and train this person to be a cold calling monster. They will start making money in a matter of days.
Now, I’m going to talk about how that whole thing works. Internet marketing works. Cold calling works. Everything works. It just depends on who you are and who your target market is.
Let’s say you want to start a YouTube channel. We’ll assume you don’t know what you are doing. You don’t do your research on the competition before trying to sell. Typically, that will be a very bad thing because you don’t understand the environment. Part of the problem is a lack of research and part of it is believing the internet narrative.
Internet money is real. I’m living proof of that. But so is the money being made offline. They are both real sources of income. I’ve done both. To start an online business, you’re looking at three months to two years of marketing and putting stuff out there. Three month would be super-fast and unlikely for most people.
Compare that situation to this. I could take this legal pad and get on Craigslist and start calling sellers in a certain category and start buying things for 50% of the advertised price. I could pick up my phone today and make $2K to $3K. To make that same $2K to $3K online could take you three months to six years depending on the circumstances and who you are. A lot of people don’t understand that.
When I got screwed by eBay and they were holding $32K of my money and deleted 2000 items, I went to Craigslist. It was a do or die moment. I had to fix the problem. When that happened, I freaked out because eBay was 68% of our income. It was gone, just like that. Within six weeks I was able to turn it around and we were making more money.
With cold calling, sales and face to face, you can start a business today. If you are willing to call 100 times a day, five days a week, you will make money. I did this. Tele sales is what they call it. It works.
The game that Gary Vee is playing is different than the game that Grant Cardone is playing. The game that Tai Lopez is playing is different than the game that Grant is playing. My game is totally different than those games. I have a totally different objective. What they’re doing is good for them. What I am doing is good for me. The thing is, there is so much money out there that everybody can do what they want and still make money.
You have different content on different platforms. You have to talk to them in the lingo of the platform. You put different stuff on YouTube then you would put on Facebook or Instagram.
Question: What’s the long-term plan for Hustler’s Kung Fu Life Skills and Hustler’s Kung Fu DoJo?
Answer: They’re going to stay where they are. I’ve got some stuff I’ve got to finish up. They’re not going anywhere. There’s going to be the Business School for Hustlers that’s coming out. There’s going to be an ecommerce site where I’m going to teach people to do video ecommerce which is really, really difficult.
In the Foundation for Higher Income, it is the path I took. I’m not going to tell you to quit your job. It’s too hard for most people.
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