If you don’t want to read it, you can watch this video.
What is the price of success? I’m here to tell you the price of success is failure. Snafus, hiccups, problems, rocks in the road.
There’s so many things that people don’t really want to talk about that are the price of success.
This is the thing about making the decision to do something. When you make a decision to do something, you activate different areas of your brain. Stuff just percolates.
I sat down and I was putting up my ads. I said, Big ass coffee table because that is what it was. It was huge. In 30 minutes, I got an email. In one hour, it was sold. Then I put up the ad, your grandmother’s pedestal table and this big ass canoe. All that stuff sold in one day.
I did back down on the price, but I realized it wasn’t the price. I actually sold that stuff for more than I originally listed it. It had been up a few times.
So essentially, the price of success is failure and learning from that failure. You have to keep pushing when life is throwing shit your way.
I want you to think about life as this kid on the wall. You’re trying to crawl up the wall and life is throwing eggs at you, rocks at you. It’s throwing all kind of shit at you. Now, there’s two things you can do. You can say, fuck this, I’m not going up that wall. Or you can say, fuck this, I’m going to make it.
If you look at Shawshank Redemption where the dude crawled through the pipe for freedom, he had to crawl through this shit; feces, piss, rats and who knows what else to become free.
If you’re looking for an easy path, that does seem to be the thing that throws people. Folks are looking for a cookie cutter solution to unique success which is just dumb as fuck.
You’re not going to do cookie cutter solutions and get some unique yield out of the process.
Let’s take yesterday. Something happened with an email going out with the YouTube training. No one signed up. That was around 12:30. I said, I am going to do the presentation and record it, then upload it to Gumroad, so they’ll actually get it earlier. That didn’t work out because the power went out in my office.
So, the video is uploading, right? I’m in the gym and I’m on my phone trying to release it. I was thinking…I know I set that up before I left. And I came back home and the power is off in my office. The lights are on everywhere else in the house. So, I do what I have to do to get the power back on in the office and send it out. This is the price of success.
There are many people who, when I talk to them about what I went through in the beginning, they’re like…” Fuck it!” They’re like…”Who’s got time for that?” My answer is, you do. You have time for it. Everyone has time for it. The question is, do you want to deal with it?
If you’re going to do anything live, like webinars or podcasts, things can happen. You’ve got to have a backup plan.
When something happens, I don’t even go to webinar recording software because most of the time it works. But if you’re doing something really good, it screws up and you’re pissed off because you can’t recapture that moment. I use Screen Flow and it solves that problem.
The price of success is figuring out how to be successful when life is throwing eggs at you. Life is not going to stop doing that. Some of the best opportunities in the world are covered in mud. They’re covered in junk. But because we are expecting the road to be easy and you don’t want to pay the price of success, you start saying things like…”It wasn’t meant to be”… or “God didn’t want me to have that.”
Once of the prices of success is getting over yourself and dealing with the world the way it is instead of the way you think it should be
Many people get caught up in the idea of fairness. “Oh God. It’s just not fair.” I will agree with you. Fairness has nothing to do with it. If you’re stuck on fair, you are in a world of trouble. You have a lot of problems and life is going to be very unkind to you. Fairness is for suckers.
Let’s take what’s going on with minimum wage. You hear this all the time. “Companies should pay a living wage.” Let me break down how you are paid. You are paid based on how easy it is to replace you.
If it takes a lot to replace you, you make a lot. If it doesn’t take much to replace you, someone who moves rocks from point A to point B, you’re minimum wage.
You should make yourself very hard to replace.
The quickest path to robust income is to start your own business. We’re talking about years for most people. Some people may do it in months, but for most of us, it will take years.
Say your business doesn’t last forever. That’s a very real possibility. But because you are at a high-income level, if you pull that off for five years, you are out of the game. You can’t get out of the game with a job that quickly.
When you are playing the rat race game, that’s a depressing game. Because, even if you know the rules, you still don’t control the board.
When I was in the military, there was this officer who was completely inappropriate with me. I just had to suck it up because of his position. He was an asshole, but I had to deal with it. I remember saying to myself…I can’t go through life dealing with this shit.
When you think about what you have to do, what you have to deal with to keep your job, it’s sometimes not really cool. That is the design of the rat race.
So, to be really successful, are you going to pick up that rock in the road? Are you going to cut down the bushes on that path? The best path is one you blaze on your own.
One of the reasons you have to get started is because, you’ll get data. If you are hypothesizing, you won’t get data so you can make better decisions.
You can’t live the dream and chase the dream. If you do, you create a situation where you are doing triple the work.
Are you willing to look bad, make mistakes and lose your freaking mind temporarily in order to be successful?
Gain control of your time. Once you gain control of your time, you are 50 to 60% retired.
Ask yourself. Are you willing to pay the price? Are you willing to put up with the bullshit? That’s life.
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