The Mother Fucker Principle – Truth and Ego

The Mother Fucker Principle – Truth and Ego

If you don’t want to read it, you can watch this video.

I’m going to give you an example of one of the biggest, hardest journeys that you will have to make. It is learning to appreciate and act on the truth. It’s very hard because social narrative and other factors can easily get in the way.

I’m going to give you an example. Let’s take Facebook video. As of the recording of this video, Amazon has launched video. I think they will do well on their platforms. I do not think they will dethrone or replace YouTube. Now, this is why. Because I am operating as a technician – I do a lot of video. I have 3000 plus videos and am growing, operating from a position of truth.

I just left the gym. I was watching videos on Facebook and was also watching videos on YouTube. I go to YouTube to learn how to do something or I go to YouTube for a better production experience. I also go to YouTube because you can “search.” These things are not on Facebook yet. The search on Facebook is horrible.

When I was putting out video about storage auctions, I told the truth. I knew storage auctions were hard. They were brutal. It wasn’t easy money. It was good money.

Here it is eight years later and there are many people who started on my journey with me as an internet marketer and they’re still here because I operated from a position of truth and I didn’t try to get over on people.

Now, this is the thing you have to understand. This is the Mother Fucker principle #3 – Your ego will not acknowledge the truth. This can be a serious detriment.

Let’s use math as an example.

1+1 = 2 here

5+5 = 10 in Italy

10+10 + 20 in Africa

20+20 = 40 in outer space

No matter where you do this, it is a common truth.

Many people think math is the only thing like that. There are many things that are just as black and white, but your ego will not allow you to accept it. One of the reasons I have gone very heavy on video and audio is because it takes me five or 6 times longer to write content because I’m dyslexic and I have some other issues.

But, I can do a video faster than most people can write. Accepting this truth about myself and my deficiencies – I can actually put out more content.

Somebody commented that there were grammatical errors on my scheduling page for my consults. I hadn’t looked at it in about a week or two, and it’s going to be updated soon. That page has made me $20K this month. So, operating from the truth, do I go freak out and fix this immediately or do I continue to advertise that page and serve people who want my services.

See, this is another truth. There are a group of people in your life who will tell you bad things about yourself because they love you and they want you to be better. There’s a small group of people like that. Most people who are telling you something bad about yourself are saying it for an internal ego boost.

If I were to do Facebook or Amazon video heavy, it would only be because it’s in my best interest. Right now, I think neither one of these platforms is in my best interest based upon my plans for my companies. It could be great for someone else. I believe that based on putting my ego to the side and really looking at it.

You’ve got to get out of your own way. Years ago, I was listening to The Power from Within by Tony Robbins. There was this one task where Tony says to stand up and take your hand and reach back as far as you can and mentally mark the spot on the wall. So, I did it. Then he said to pause the cassette, which I did. Then he said to see yourself going further mentally and do it again. And I did. So, I went ahead and I did that, and I went much further.

We automatically limit ourselves to protect ourselves. We don’t go as far as we can because we feel we may be hurt. We may be injured, when most of the time, that’s not true. Most of the limitations we place in our lives are self-induced.

I can tell you that there are times when you push hard and things will break. I know this for a fact. I’ve broken my spirit. I’ve broken my body. I’ve been extremely poor. So, I know where my limits are.

Once you know where your limits are, you can gently expand them and not break yourself. But, if you don’t know where your limits are, it’s hard to know if you are going as hard as you can.

The mind is a muscle. But, unlike the muscles in your arms and legs, your mental muscles can become way stronger than your physical muscles. But, similar principles are present.

Let’s say you are weightlifting, squatting five days a week. You can’t squat at full capacity five days a week. You’ve got to have a program working as hard as you can, then you ease up and start working at a lower level working within your capacity, so you can explode out of your capacity later. They are called cycles. You should add 30 or 50 pounds on your squat after your cycle. You test yourself so you know where your limits are.

I had to tell myself I was a very fucked up human being at one point. I was on the phone with my mother and I was homeless. She said… “You can come home.” At that moment, that is when I became a man. I grew up. I knew at that point if I moved back home with my mother – I would probably be there until she died.

That scared me. That put a lot of fear in me. But, I accepted the truth about myself. I operated from a position of truth. I told my mother I wasn’t moving home and that I would figure it out on my own.

A lot of people look at my struggle and living in the boarding house and say I wouldn’t want to do that. But, I wouldn’t trade that experience for the world, because I know my limits. I’ve been tested. I was poor. I was hungry. I needed dental work. That’s one of the reasons I’m such a mother fucker today. Because I’ve been tested.

Only by operating from the truth and accepting the truth and fucking your ego will you get to a place where you are so mentally strong that people can’t fuck with you.

Sometimes when you operate from truth and push your ego to the side, there is a delay in benefit. For example, if I went back on Facebook it would be an immediate ego boost, but I’d be off point. That’s not where my money comes from.

You must operate from the truth or you are delaying your success.

Be sure to get on my email list for updates to live streams and special offers. Subscribe today! 

Leave a Reply

Your email address will not be published. Required fields are marked *