If you don’t want to read it, you can watch this video.

Why should you learn how to sell? That’s a big question. You should learn how to sell because selling and marketing impact your life every day. For the most part, you are on the other side. There is selling that is so good, you don’t even know it’s happening.

Now, imagine if you could learn to use these same skill sets to benefit you and your family. Selling correctly is hard. It’s very, very hard. But, it’s a worthwhile endeavor.

The number one reason you should learn to sell is it will improve your future. Let’s say you totally suck ass right now when it comes to selling. Maybe you’re all afraid and don’t want to approach people. That’s now.

But, if you start educating yourself on the sales process, your future will be brighter. You will make more money. You will be happier, and your sex life will improve. I know you’re wondering why your sex life will improve. Let’s just say, when you have more money, you have more options. That’s all I’m going to say on that.

One of the things you should really look at is why are you afraid of selling. What is the big problem?

The first thing you need to learn to sell is to fall in love with your product. I used to sell cars a long, long time ago. I used to sell Dodges and Chryslers. It was a struggle. Then I started selling BMWs. As the same person with the same abilities, I sold more because I loved the car.

If you have a problem selling, you have to think about what’s the big problem. What’s really the issue? Is it you or is it the product?

Number #2 is you’ve got to think about what people really want. I say this all the time in terms of dating and mating. Many guys will approach women with what they think the woman wants with little regard to what she really wants, and sometimes they don’t know. Sometimes they do and they won’t tell you. This takes the study of body language, psychology and experience to figure out.

Once you figure it out, it’s amazing what you’re able to pull off. It’s the same thing selling your products to customers. Everyone has hidden barriers. Everyone has this fear of making the wrong decision. So, for you to be a better salesperson, you have to isolate, identify and address those issues.

Number #3 is not a bad profession. That’s something you see all the time here on YouTube. People tell me, “I just want you to work hard. Make good content. Help me out. If you try to charge me some money, you’re scamming me. You’re just trying to get my money. You don’t care about me. So, what if I want you to work 20 or 30 hours a week making your videos to benefit me? You have my undying gratitude.” These are the things people will say and think.

Check this book out. It’s called Predictably Irrational, by Dan Ariely. Get it. It will help you in your sales education.

Sales education is a never-ending lesson. Things change. You can never stop learning. You still have to put yourself out there and work really hard learning the process. You have to have a better idea of what you should be selling, how you should be selling, and who you should sell to.

There are many people who try to sell something, but they miss a very critical step. Who are you selling to? Why should they buy your product? I offer a course online to help people learn how to make money selling items, selling themselves, or creating awareness online.

I know who my customer is. It’s 30% of the country. But, if you drill it down, it’s people between the ages of 25 and 45 years old who are seeking extra income first, and full income in many cases. It makes sense people need help with this problem because how do you go from making no money to some money when you’ve never done it before.

Once you learn who you should be selling to and why you should be selling it to them, the selling process becomes much easier. That’s the big conundrum, because this is what people do. They make a product or service, write a book and then after it’s done, they think they’re selling to the public or their customer base something they want.

What you have to do is really drive home who is your customer. The channel is designed for men. The rough talk, the way that I think appeals to men, but there are many women who come to the channel. They get the videos. They buy the products and they learn.

I never change my message to suit women and I never will. My message speaks to some women because they want to have a better life. Once again, I didn’t change what I was doing. I have a mission. I have a purpose. I know where I want this thing to go.

You’ve got to have a mission. You’ve got to have some principles. You have to have a moral compass and some kind of guiding light when you’re putting together your sales process.

I hear people say, “I just want to make some money. I don’t have time to read books. I don’t want to work on my inner game. I just want to get paid.” That attitude is full of fuckery. This is why. There’s no introspection. There’s no research. There’s no self-education. There’s no continuing education.

People who do this tend to be stuck. They get to a certain point and they can never get past it. They’ll work harder and put in more hours and say it’s not working out. They will say things like, “Maybe this isn’t for me.” That’s not the problem.

The problem is you haven’t done the proper things which his educating yourself. I was listening to this tape from Brian Tracy years ago. He advised that you take 5% of your income and invest in personal development and self-education.

I’ll be honest with you. I don’t do 5% myself. It’s more like 2%. It makes a remarkable difference. If you can’t do 5%, do 1%. It’s going to make a difference. You’ll be exposed to new ideas and concepts. You will have fun with it.

When you see that what you’re doing will benefit the customer, it’s not really selling. It’s just communicating and talking to a person you are helping out.

Once you learn how to sell, you never have to worry about money again. If you are a good salesperson with a track record, you can always get a job. You don’t even have to go through the normal interview process, typically.

Selling becomes a part of who you are. It becomes a part of how you view life. You look at the world totally different than other people. You have the ability to sense things.

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